background preloader

Pauvre marketing!

Facebook Twitter

New Clues. Hear, O Internet.

New Clues

25 Predictions For What Marketing Will Look Like In 2020. Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?

25 Predictions For What Marketing Will Look Like In 2020

—these new developments will also change in ways we can't fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it's the people who are most influencing the ad and marketing world right now. We asked innovators behind some of the companies on this year's Most Innovative Companies in Advertising/Marketing list, representing key constituencies in the ad landscape—creative agencies, brands, marketing technology startups, and media platforms—for five predictions for the next five years. The Brands Chris Brandt, chief marketing officer, Taco Bell Corp.

Mobile will enable more personal interactions between brands and people. Communications: Resolving the Trust Deficit  Brian Williams may have disappeared from our television screens.

Communications: Resolving the Trust Deficit 

The issue that led to his becoming the news instead of merely reporting it, has not -- and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice. Brand Advice From Generation Z Social-Media Influencers. A few months ago, Shaun McBride, a prolific and popular Snapchat user, went to Bangkok courtesy of Marriott.

Brand Advice From Generation Z Social-Media Influencers

He let his fans dictate his agenda, sending collages of visual messages, or snaps, at each tourist stop. "At the end of the day," he said, "I'd give a shout-out to Marriott for hooking me up with the hotels. " The Marketing Department of the Future. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

The Marketing Department of the Future

My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation. " My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute. Nine people-centric trends for 2015: what people really want from brands – POPSOP. The global brand experience agency Jack Morton has analysed some obvious consumer trends, such as “Internet of things,” boom of wearable devices or rise on concerns about social responsibility, to reveal what people (often refereed to as consumers in the world of marketers) really think, feel and want.

Nine people-centric trends for 2015: what people really want from brands – POPSOP

The nine people-centric trends and directions that many consumer brands should bear in mind are, as follows: 1. Using personal data responsibly to build trust. This makes relationships between brands and consumers rather symbolic than parasitic as it used to be. Four newest post-demographic trends versus conventional demographic models – POPSOP. A more fluid, open and diverse society of today has been re-shaping conventional social, cultural, and sexual norms to become a stereotype-free “consumer base” that requires different marketing approaches.

Four newest post-demographic trends versus conventional demographic models – POPSOP

Thus, traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago. What’s important then? Analyzing this trend, the research agency trendwatching suggests a new term—Post-Demographic Consumerism—which is a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups. 68% of Millenials find most brand communications useless, Newscred reveals – POPSOP. Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them.

68% of Millenials find most brand communications useless, Newscred reveals – POPSOP

That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y. The study “The Millenial Mind: How Content Drives Brand Loyalty” conducted in October 2014 aimed to learn how this specific age group of consumers viewed the branded content and how they used it in everyday life. Marketing Is Dead, and Loyalty Killed It. So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer.

Marketing Is Dead, and Loyalty Killed It

Value framework. Tarnish Brand Equity LG. Ceci n'est pas une brand. Branding Formula Copy 1. Brandauthenticityframework. Brand value pyramid. Brand Strategy Architecture. Brand Pyramid. Battle for blue. Culture Mapping (scenarioDNA. When brands disappoint… This rambling piece will (and should) fall under the category of #thingsyoulearnrandomly.

When brands disappoint…

And hopefully you will soon see, why! Every morning, instead of reading newspapers, now I need curated emails and twitter lists. One of these early morning reads is Jason Hirschorn’s Fashion Redef email newsletter — I like fashion and style and it has an eclectic mix of links. This morning, email’s curator Adam Wray shared an article about the rise of the niche and non-mass market brands in perfume industry. LEGO Ad From 1981 Should Be Required Reading For Everyone Who Makes, Buys Or Sells Toys. The Structure of Trends (Fall 2014) The slow death of creativity in b2b.

J'aime bien cette pres, pour le fond et moins le focus b2b – pascalwicht

TBWA\Zürich Roger Federer macht seine Handynummer öffentlich.