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Social media has created an explosion of information online. People are writing on blogs, tweeting, bookmarking, sharing, commenting, etc.

How-To: Search the Social Web - Ultimate Toolkit

http://www.interactiveinsightsgroup.com/blog1/how-to-search-the-social-web-ultimate-toolkit/
Inbound links are links from pages on external sites linking back to your site.

Good times with inbound links

http://googlewebmastercentral.blogspot.com/2008/10/good-times-with-inbound-links.html