Canadian Directory Publisher Scripts an API Success Story. The last couple of years have demonstrated that having an API is the gateway towards building an entire ecosystem of applications and developers around your product. Traditional businesses like directory publishers have been slower off the blocks to provide access to their content via an API. But the early movers who understood the importance of an API are beginning to see the payoff, such as YellowPages.ca and its Yellow API.
The API offers one of the largest business and people databases in Canada. It must have been testing times for them since they had to move a traditional paper directory into an online API offering, with open questions around adoption of its API. A report titled “YPG Making Good on API Strategy” by Greg Sterling, confirms that there is positive news. There are three marquee customers of the Yellow API: Twitter, local mobile apps WHERE and Poynt.
Both comments and pings are currently closed. Infochimps Data Marketplace + Commons: Download Sell or Share Databases, statistics, datasets for free. Apigee | Free and Enterprise API Management Products and Infrastructure. Resources. Customers. Case Studies. Amazon Web Services. Netflix API - Welcome to the Netflix Developer Network. API Overview : Tech Center. The business model of API’s at Elias Bizannes / blog. Application Programming Interfaces – better known in the technology industry as API’s – have come out as one of the most significant innovations in information technology. What at first appears a geeky technical technique for developers to play with, is now evolving into something that will underpin our very society (assuming you accept information has, is, and will be the the crux of our society).
This post explores the API and what it means for business. What is it? In very simple terms, an API is a set of instructions a service declares, that outsiders can use to interact with it. Google Maps has one of the most popular API’s on the Internet and provides a good example of their power. An example more familiar with ordinary consumers would be Facebook applications. API’s have become the centre of the mashup culture permeating the web. What incentive do companies have in releasing an API? Which is my eyes was sheer brilliance by the team at Twitter. Enter the API.