Geoffrey Moore’s Four Gears Model for Spinning a Viral Following. One of the tools Infusionsoft is using the help small businesses grow is a concept called the Perfect Customer Lifecycle, which takes a holistic approach to sales and customer service.
During his presentation at InfusionCon, Geoffrey Moore, author of Crossing the Chasm among other titles, showed us another frame for the PCL and a way to “spin a viral following” using the Four Gears model. Moore said that some gears will always be slower than others. The slower gears are power gears (enlistment and engagement) and performance gears (acquisition and monetization); and the power gears drive performance. The power versus performance is a huge challenge for small businesses, Moore said. Unfortunately, many entrepreneurs allow their fear to take over and they end up neglecting the power gears. Small-business owners have to shake themselves out of that fear. Engagement to Drive Monetization Enlistment to Drive Acquisition Are you ready to use these concepts in your business? Sales - Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10) Question 8: What's the difference between inbound and outbound marketing?
That question has two parts. First is the overt question: What's the difference between inbound and outbound marketing? Second is the implied question: Is one approach any better than the other? In the simplest of terms, outbound marketing is how you actively seek out prospects, and inbound marketing is how you get them to find you. Outbound marketing: Cold callsEvents/conventions, etc.Direct mail (snail mail and cold emails)Print advertising and online advertising (Google, LinkedIn, etc.) Inbound marketing (also called "content marketing"): Blog postsArticles posted in digital magazines and industry blogsTwitter postsLinkedIn discussions/groups and posted articlesBlog commentsVideos and slide decks posted online (YouTube, SlideShare, etc.)
Is One Better Than the Other? The answer is an unequivocal no. Inbound marketing advocates would likely tell you that inbound leads are "more qualified" than outbound leads. Et si les médias devenaient des agences? [Slideshare] Je vous propose aujourd’hui, une présentation slideshare passionnante par Paul Roetzer le fondateur de l’agence d’Inbound Marketing PR2020 aux Etats-Unis.
![Et si les médias devenaient des agences? [Slideshare]](http://cdn.pearltrees.com/s/pic/th/devenaient-communication-64795467)
Il soulève une série de questions que je me suis déjà posées: Quel est l’avenir des éditeurs de presse face à la déferlante du Content Marketing et de l’Inbound Marketing? N’ont-ils pas intérêt à devenir agence marketing eux même? Et dans ce cas là quel est l’avenir des agences? Vous trouverez, un certain nombre de réponses dans cette présentation. Et vous qu’en pensez-vous? En tout cas, si vous vous voulez en savoir plus sur l’Inbound Marketing, n’hésitez pas à télécharger notre livre blanc! Posté par Gabriel Dabi-Schwebel Fondateur d'1min30 Entrepreneur spécialisé dans le marketing interactif, les technologies digitales et les services numériques depuis 1996, Gabriel a accompagné le lancement de nombreuses révolutions : 3G, VoD, Triple Play, TV Mobile, Apps Smartphone, Smart Grid, etc.
L'entonnoir de conversion, une approche trop simpliste!