The 10 Commandments of Content. The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories. It makes sense. Finding--or creating--a narrative thread has always been how we as a species find order in the chaos of life. And it’s how smart brands are defining what’s next in the chaos of modern marketing. What’s the case for content? There are also business reasons. Here’s another good reason to believe in the power of stories: You have no choice.
The empowered consumer will bypass or ignore communications that aren’t relevant and don’t add value to their lives. After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. 1. 2. Few people enjoy conversations with people who talk only about themselves. 3. 4. 5. 6. 7. 8. 9. 10. Les utopies du_contenu_facile_web. Begin Your Brand Storytelling Journey with These 10 Steps.
3 Brand Builders for Upgrading Your Content Strategy. Create a Social Hub on Your Website with Postano. Building a Brand by Integrating User-Generated Content. With the number of people on social networks continuing to explode (according to eMarketer, there will be 114.5 million user-generated content creators online by 2013), the opportunity for brands to leverage content created by consumers in marketing efforts will continue to grow.
Especially when backed by the evidence that millennials are more likely to both share brand experiences online and are more likely to have purchasing decisions influenced by both anonymous user-generated content and word of mouth from people they know, the importance of integrating user-generated and social content into marketing campaigns and websites is going to be paramount in the coming years. >>See which brands are getting it right in 5 Best Social Media Campaigns with User-Generated Content Building Brand Communities Online According to Kallas: “Big brands will use social media to connect and user generated content to get closer to customers. Doing so also helps you establish your brand.
Nine West Oregon Film. Stratégie de contenu et techniques d'écriture. The Content Life Cycle & the SEO Audit. 3inShare Good order is the foundation of all things. -Edmund Burke Training is an extremely important part of the cultural fabric at CopyPress. We believe whole-heartedly that professional and personal improvement is the core of a happy work life. In the Spring, I did an expanded series of SEO training for the staff where we educated everyone from marketing analysts to developers on the entire SEO workflow. We then setup a crowd-sourced SEO audit and strategy system internally so we could take on the occasional pet project and keep our skills fresh as a team. This is important to me so that our team understands how the content life cycle interacts with individual marketing niches respectively. Based on my years of experience in online marketing I can say the skills we will discuss here can be applied regardless of the type of audit or strategy you are doing.
The Structure This is how a basic audit we would do for a site that does not yet exist would be structured: All of them. Audit Strategy. 8 Ways to Discover Valuable Social Media Content. Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content. Why Share Other People’s Content? It’s all about becoming a valuable resource. When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared. And when you have some of your own content to share, people will be more likely to help spread the word. Here’s where to find valuable content: #1: Watch Large News Sites Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal.
The Huffington Post has a lot of different categories to draw your content from. Dive into the different categories and subcategories available on the Huffington Post to watch for content. Social hubs - what are they and why you may need one? 4 Social Hub Examples As the number of social networks increases, brands have started to look at ways in which they can bring all their social networks into their brand owned websites. Contrast this with the more common situation where the only reference to social media on the main site are the ubiquitous Facebook, Twitter, LinkedIn and Google+ share buttons. These don’t give any impression of the type of interactions and communities developed on these networks or customers own networks. Social hubs can give customers a snap shot preview of the activity on each of the chosen social networks. This is a growing trend among the bigger, global brands which have active social outposts, often country-specific and they clearly want to bring that conversation and activity to their own site.
What is a Social Hub? Social hubs tend to be content aggregation pages on a brands own website. Why do you need them – beyond buttons? Social hubs give: Social Hub Examples Cisco Social Hub Dell What do you think? 5 Lessons from Coca Cola's New Content Marketing Strategy. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.
Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement To refresh the worldTo inspire moments of optimism and happinessTo create value and make a difference Recently they have realised that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from “Creative Excellence” to “Content Excellence” Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web.
Content for Coca Cola is is now the “Matter” and “Substance” of “Brand Engagement” Lesson 1: Create Liquid Content Lesson 4. More Reading. The Anatomy of a Killer Content Marketing Strategy. Joe Lazauskas is the co-founder and CCO of Faster Times Media, a content studio and consultancy that helps businesses create exceptional articles, videos, blogs, and social media updates. Say hello on Twitter @joelazauskas or via email at joe@thefastertimes.com. Content marketing has become a powerful way for brands to build long-term relationships with customers while still generating short-term results. As a first step, many marketers are building out new brand publishing initiatives, often with the help of a content studio staffed by editors and journalists. Smart content marketers will tell you that brands need plenty of their own content published on their own sites. But that’s not the only option. One very effective new tactic is custom branded content campaigns that appear not on the brand’s site but on the sites of popular niche publishers.
SEE ALSO: Why Brands Are Becoming Publishers Although, some of the so-called “small” publications are not so small anymore. The process works. 'content hub' How to Create Content Maps for Planning Your Website’s Content. Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started. What is Content Mapping? Content mapping is similar to mind maps, but it’s focused on a site’s content. More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy.
I’ll cover two types of content mapping in this guide: Mapping your content to goals (the goals of the client and the goals of site users)Mapping your content to other content We’ll focus on creating functional content maps that can be used (and understood) by everyone involved in the development of a website. Why Should You Create Content Maps?