The 10 Commandments of Content. The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age.
The question is what will replace the legacy model. There’s a one-word answer: stories. It makes sense. Finding--or creating--a narrative thread has always been how we as a species find order in the chaos of life. And it’s how smart brands are defining what’s next in the chaos of modern marketing. What’s the case for content? There are also business reasons. Here’s another good reason to believe in the power of stories: You have no choice. The empowered consumer will bypass or ignore communications that aren’t relevant and don’t add value to their lives. After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. 1. 2. Few people enjoy conversations with people who talk only about themselves. 3. 4. 5. Les utopies du_contenu_facile_web. Begin Your Brand Storytelling Journey with These 10 Steps. 3 Brand Builders for Upgrading Your Content Strategy. Create a Social Hub on Your Website with Postano.
Building a Brand by Integrating User-Generated Content. With the number of people on social networks continuing to explode (according to eMarketer, there will be 114.5 million user-generated content creators online by 2013), the opportunity for brands to leverage content created by consumers in marketing efforts will continue to grow.
Especially when backed by the evidence that millennials are more likely to both share brand experiences online and are more likely to have purchasing decisions influenced by both anonymous user-generated content and word of mouth from people they know, the importance of integrating user-generated and social content into marketing campaigns and websites is going to be paramount in the coming years. Stratégie de contenu et techniques d'écriture. The Content Life Cycle & the SEO Audit. 3inShare Good order is the foundation of all things.
-Edmund Burke Training is an extremely important part of the cultural fabric at CopyPress. We believe whole-heartedly that professional and personal improvement is the core of a happy work life. In the Spring, I did an expanded series of SEO training for the staff where we educated everyone from marketing analysts to developers on the entire SEO workflow. Based on my years of experience in online marketing I can say the skills we will discuss here can be applied regardless of the type of audit or strategy you are doing. By staying conscious of the content life cycle as you move through the data gathering and planning phases of your marketing program, you can assure a well-rounded approach that will yield results. The Structure This is how a basic audit we would do for a site that does not yet exist would be structured: Key things to take away from this: I like to separate auditing and data collection from strategy.
8 Ways to Discover Valuable Social Media Content. Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?
Social hubs - what are they and why you may need one? 4 Social Hub Examples As the number of social networks increases, brands have started to look at ways in which they can bring all their social networks into their brand owned websites.
Contrast this with the more common situation where the only reference to social media on the main site are the ubiquitous Facebook, Twitter, LinkedIn and Google+ share buttons. These don’t give any impression of the type of interactions and communities developed on these networks or customers own networks. Social hubs can give customers a snap shot preview of the activity on each of the chosen social networks.
This is a growing trend among the bigger, global brands which have active social outposts, often country-specific and they clearly want to bring that conversation and activity to their own site. 5 Lessons from Coca Cola's New Content Marketing Strategy. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“.
Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. The Anatomy of a Killer Content Marketing Strategy. Joe Lazauskas is the co-founder and CCO of Faster Times Media, a content studio and consultancy that helps businesses create exceptional articles, videos, blogs, and social media updates.
Say hello on Twitter @joelazauskas or via email at joe@thefastertimes.com. Content marketing has become a powerful way for brands to build long-term relationships with customers while still generating short-term results. As a first step, many marketers are building out new brand publishing initiatives, often with the help of a content studio staffed by editors and journalists. Smart content marketers will tell you that brands need plenty of their own content published on their own sites. But that’s not the only option. At a recent talk, Chris Ahearn, the former president of Reuters Media, said that while the big publishers are still alive, they’re bleeding badly. SEE ALSO: Why Brands Are Becoming Publishers Although, some of the so-called “small” publications are not so small anymore. The process works. 'content hub' How to Create Content Maps for Planning Your Website’s Content. Content mapping is a visual technique that will help you organize and understand the content of a website.
It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started.