Rough Draft of a Nonprofit Social Media Policy. During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy.
The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What resulted is a crowd-sourced rough draft of a nonprofit social media policy (link to a Word doc for you to download). I recommended that everyone start with this and then customize it for their own organizations, using some of the alternative language offered in Social Media, Risk, and Policies for Associations by Social Fish and Croydon Consulting.
I also shared links to lots of other advice and samples policies to make this rough draft your own. If you missed the webinar, but would appreciate a little help walking through your options (including what I recommend you do on several vexing questions), the recording of the webinar is available right now in our archive. Www.philanthropyaction.com/documents/Social_Networks_and_Mid-Size_Non-Profits.pdf. Nonprofit TODAY - News Source for TODAY's Not-for-profits: Social media not tied to strategy will fail.
Nonprofit TODAY Guest Columnist: by John Suart I love reading the many blogs, emails and social media pages I get each day.
My favorite are the "top ten best ways to use social media. " I see these all the time. Considering how many people have created or read one of these "top tens" you'd think that there would be no one left in the entire nonprofit sector who wasn't a social media genius. Obviously, there are still plenty of nonprofits who need help with social media, so what gives? The problem isn't with social media, it's with the nonprofits and, to some extent, the mainstream ad agencies they insist on using. Social media is a tool. The real problem with social media is not creating it. Your strategy must look at the big picture. So, before you invest more time and effort into social media take a look at your overall strategy. John Suart is a nonprofit marketing and communications expert with an MBA.
A case for Twitter, Facebook, & social media for non profit fundraisers. By Marc A.
Pitman, CFCC I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook?” It appeared I was the only one. Many wanted to be but their IT departments wouldn't let them. Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.” In a time when everyone’s being cost conscious and penny-pinching, I find it hard to believe that people wouldn’t be at least experimenting with free marketing sites! Engaging in Conversations with Donors As fundraisers, one of our primary responsibilities is to engage donors and prospective donors in conversations. Wouldn’t it be easier to engage donors in conversations they’re already having? Millions of people are using sites like Facebook and Twitter. Our donors, board members, and local elected officials are using them too.
These are ways we can engage in conversations at no additional cost to the organization.