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Ways Nonprofits Can Use Social Media Effectively

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Digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1004&context=joursp. Social Media Strategy for Nonprofits. 6 Steps in Developing a Social Media Strategy. InShare75 Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. 1. Get online and listen to what is being said. Determine your audience and where they are online. Once you have identified where your audience is, then listen to what they are saying. Next, find out who's driving the conversation or those that have a strong influence. 2.

You should now be in a better position to establish your goals now that you have had a chance to "listen" to your audience. Consider not only your company goals but your audience's goals. Once you have given people something of value, you've earned the right to plug yourself a little. 3. Map out your approach to delivering content to your audience. 4. Optimize your content with your targeted keywords. 5. 6. 3 Steps to an Effective Social Media Strategy. Do you have a social media strategy for your business yet?

If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute. The good news? You don’t need to be everything to everyone anymore. As Michael Stelzner predicted, “The old mantra of ‘be everywhere’ will quickly be replaced with ‘be where it matters to our business.’ Below is a three-step plan designed to help you develop an effective, streamlined road map for social media success. Step #1: Assessment Start with a single question: “Why social media?” Put Your Audience First First things first: You need to clarify your audience’s needs, wants and challenges—not to mention where they’re spending time online.

Who is your team? 4 Tips for Non-Profit Social Media Success. Using social media for your non-profit is a popular way to share your organization's vision, garner support, fundraise and get volunteers. However, there's more to it than simply having a Facebook, Twitter, Google+ page, or using some of the many platforms out there. Here are a few tips that will help amplify your cause online. Focus Like-minded individuals and groups will feed off each others' energy and passion for something, and this kind of energy is what leads to promoters.

Active promoters of your organization's goals are what you want, not passive. In good sales organizations, customers are sorted through surveys into promoters, detractors and passives. The goal is to turn everyone into promoters. Passives are treated the same as detractors, with the goal to better their experience with your company or product. Enlist Allies Upon finding promoters, ask for their help. Another ways to enlist your allies is to keep them informed with your updates. Make a Loop Let Funds Flow Naturally.