Advertising - Old Campaigns That Won’t Die or Fade Away. Top 5 Creative Digital Marketing Campaigns. As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas. Here, I’m going to share with you just a few examples of ad campaigns and apps from the past couple years that really caught my attention. This app was apparently brainstormed and written down on a cocktail napkin by Intel execs during a meeting in Hong Kong.
Essentially, Intel takes all of your information on Facebook (keeping it all private of course) and makes a mock museum exhibit out of it. The “exhibit” includes photos of your closest friends, and photos and videos you have posted. There is also a “room” in the exhibit that displays your most posted words. Intel's Facebook page that leads you to the Museum of Me Opening Page for the Museum of Me Overall, the app is an advertisement for their new (at the time) Core i5 Processor in 2011.
The Photo portion of my own personal Museum of Alissa The Small Business Saturday Facebook Page More Information. Digital Fossils: How On-Line Shelf Life Impacts Renewing Your Brand. There’s something to be said about joining a new social network, launching a new blog or creating any new instance of you or your business on-line. In a sense it’s something of a fresh start – creating a new image, a digital clean slate. Or is it? An article in the New York Times last month highlighted the way in which social media technologies and platforms can extend the life and indeed the reach of campaigns.
Overall this is a huge boon for marketers and brands. A quick Google search on the phrase “bad social media marketing” turns up two media gaffes by major brands Motorola and Domino’s Pizza. In the Domino’s scenario it’s a case of unplanned consequence from user-generated content rather than a failed campaign. Though a site may lay fallow or even disappear from immediate view once set in the sediment of the Internet, all links remain somewhere – digital fossils guiding one along the history of a company. So step carefully … and watch out for the tar pits. Going Guerrilla: Lessons from The Digital Jungle.
Looking for a dollop of marketing pixie dust from the viral video fairies? Or just hoping for an easy way to get your company or product noticed? Whatever your goal, creating buzz online can seem like a perfect solution—but there’s far more to it than just spontaneously uploading goofy office videos. Even the most “guerilla” of Internet marketing techniques requires a great degree of foresight and planning. This is where the The 7th Chamber comes in. The UK-based firm focuses on viral marketing and an underappreciated technique called “video seeding.” Like cloud seeding, video seeding provides an artificial push to an organic process, and when done well it can expedite the circulation of brand-related video clips on social networking sites.
This is no buzzword snake oil scheme: the 7th Chamber works with big name clients like Procter & Gamble, Gucci, Nokia and MTV. The company opened a US office only 15 months ago. This is especially important in an era of information overload. Related. The best digital campaigns of 2012. When Digital Marketing Goes Wrong. On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience.
If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went wrong in a spectacular fashion. Off-Target PPC In February, Macy’s ran a PPC campaign on Facebook reminding people to get gifts for Valentine’s Day. It seems that Macy’s did at least use Facebook’s targeting options to reach people who had set their Facebook profiles to “in a relationship”. Content Marketing that Alienates Customers Many people consider content marketing to be a key element of their SEO strategy, but there’s more to it than that. Content designed purely for search engines is usually boring, repetitive and difficult to read. We’d never suggest that marketers shouldn’t take risks. Social Media Overdose.