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On June 28th, 2011 Google released the Google+ social network (“Real-life sharing rethought for the web”) via invite-only and limited field testing. At this time it’s still not 100% open for anyone to join, as they test their new service, but more and more people are joining, many of them makers, hackers, engineers, and electronic hobbyists. On July 14th, 2011, Google announced it reached 10 million users in its first two weeks (as of 7/19/2011 they’re up to about 20M ). The service seems to be a current geek favorite because of the emphasis on privacy and control features, and it’s generally considered that it will become an alternative to Facebook. I’ve called Facebook the “ RealPlayer ” of social networks for taking too much for too long.
With the beta release of Google+ this past week, the global tech community is already ruminating on how the new service might be a "game changer" for social media. A plethora of new features - including a video chat platform for up to ten people - ensure that Google+ will be a success, at least in certain circles. Along with the initial excitement, concerns about the platform are arising, particularly around its privacy and user policies. In 2010, Google launched social platform Buzz, only to face a class action lawsuit over its exposure of users' email contacts (full disclosure: the organisation where I work, the Electronic Frontier Foundation, was among the recipients in the settlement). While so far, there have been few complaints - and in fact, heaps of praise - as to how Google+ has dealt with privacy, there are concerns as to what happens when a user runs afoul of the platform's Terms of Service.
I remember Myspace . We speak of it now like it died in a war, but it’s actually still out there if you care to gaze upon it . It was and remains the social media equivalent of a GeoCities website: everything is blink tags and glitter fonts, tropical vomit and chrome skulls. Like Metallica rode in on a pack of My Little Ponies and got thrown into a wood chipper, and the chipper sprayed the guts up onto our screens. Then?
Google’s social network, Google+, is late. Facebook has a big lead, having ousted MySpace, which in turn deposed Friendster, the site that started us all on this path towards recreating our social fabric as a network of connected personal nodes. Facebook is an excellent tool for sharing music — usually in the form of Google’s YouTube videos — but even the developer of the top music app on Facebook says it doesn’t do enough, musicwise . And when we canvassed the top 20 Facebook music apps , we were shocked by what we found. The list of the most popular music apps on this, the most popular social network, included werevertumorro and Shane Dawson TV , which aren’t even music apps; they merely alert fans when one of those videobloggers throws up another video on YouTube. Google+ may have a tough time making a dent in the popularity of Facebook.
NEW YORK (CNNMoney) -- If Google+ wants to be the next Facebook, it has to capture the key demographic that drove Facebook's early growth: college students, who blast out status updates and multimedia messages about as often as they blink. The new social networking venture is still in trial mode with a limited number of users, but a swarm of twentysomethings are already kicking its tires. It's the features that Google ( GOOG , Fortune 500 ) pitches as unique -- the detailed privacy controls of "Circles" and the "hangout" group video chat -- that have college-aged users the most intrigued. "The ability to have more control over who sees my profile and activity is certainly a major plus," Harsh Sinha, a finance and computer science major at New York University, says of Circles.