Shopping with Social Intelligence: How it Works [Infographic. Finding Your Customers on Twitter. Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects.
Personally, I’m not always comfortable at networking events. A peak at social media. Social Media Demographics. This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s A Wake-Up Call About Facebook Privacy. This app is meant to all be in good fun, but it's potentially a weapon in the hands of stalkers.
“Boy, you sure have a lot of apps on your phone.” “Well, it’s my job.” “What’s your favorite?” “Oh, I couldn’t choose. The growth of mobile commerce: infographic. Thanks to the iPhone and the popularity of smartphones, we've seen rapid growth of mobile commerce over the last couple of years, something we've covered in detail on this blog.
According to IMRG stats, 7.7% of visits to UK e-commerce sites came from mobiles in 2011, accounting for 3.3% of all purchases. This may seem low, but though most have seen the light, not every retailer has launched a mobile site or app. For those companies with more forward thinking mobile strategies, the gains are there to be had. For example, 18% of Ocado's sales came via mobile last year, while Dominos made £10m via mobile last year, and £1m in just one week early in 2012. Online Giving Still Fastest Growing Fundraising Channel with Almost 16 Percent Increase in 2011; Mirrors Retail E-Commerce Growth Rate for Last Six Years. Pinterest co-founder Paul Sciarra said to be leaving company. Update: Sciarra, in a Pinterest blog post, confirmed his departure.
Is there trouble in Pinterest paradise? Paul Sciarra (pictured, left), co-founder of digital pin-board sensation Pinterest, is said to be on his way out the door. Sciarra will be leaving the company as soon as next week, according to a report from Startup Grind, which said it confirmed the departure with several company insiders. Pinterest, first launched in 2010, came out of Cold Brew Labs, a product shop started by Sciarra and college pal Ben Silbermann. The Facebook Timeline of Social Commerce: Infographic » Infographics Central. Facebook shoppers 'are mostly mums' Obama re-election campaign debuts 'one-click' SMS donations. Obama’s fundraising campaign has debuted a new SMS tool that allows supporters to make a donation simply by texting the number of dollars they want to contribute.
Last week a text message was sent to tens of thousands of previous donors asking them to again open their wallets. According to Time, the message told supporters to “just reply with the amount you want to give and we’ll charge your saved credit card.” It reportedly achieved a response rate 20 times greater than any text message solicitation Obama has sent out before. Do Influencers Still Matter in Social Marketing? Marketing guru Seth Godin said that “small is the new big” a few years ago before Facebook and Twitter became tools for marketers.
Godin says that SMEs are more deemed to be successful than big companies. Third Party Apps Test Social Commerce Waters On Facebook. Snoop Dogg is the first to use a new service to Make Money Money on Facebook.
MarketPage launched last Friday as a way for celebrities to allow retailers access to their fan base to sell products. Merchants who sell on the Snooper Market using MarketPage are essentially getting a Facebook endorsement from the hip hop star. Like other payment apps Payvment and Oodle, MarketPage appears to fall within Facebook's usage terms. Facebook declined comment on the new service and whether it gets revenue from sales made through MarketPage because it is in the quiet period ahead of its initial public offering.
Facebook Marketing Even Works For Niche Retailers. Seven tips for global e-commerce. As retailers begin to ramp up their online presence overseas, two weeks ago at a conference in San Francisco I was asked to examine the benefits – and challenges – of international e-commerce.
Entitled: The Global Push, I took the audience through a statistics rich presentation that should be an aid to any brand considering global e-commerce expansion. For those of you who weren't there, Fiona Gandy, Key Account Manager at 7thingsmedia, will cover a rundown of the session, summed up in seven takeaway tips. 1. Make your website local in every way, shape and form. When a brand has grown in the UK, internationally-based customers who click on the site can cope with the site being in English and sterling – they half expected that already. The New York Times: Will Less Equal More? Draw Something: one app + five weeks + 20m downloads = $200m acquisition by Zynga. What does a single app that generates 20m downloads and $100,000 per day in revenue in five weeks?
In the case of OMGPOP, the maker of the hit app Draw Something, it apparently gets you acquired in week six. Today, social gaming giant Zynga announced that it has acquired OMGPOP. Features / BrandLine : It's a Kodak moment! Though the brand practically invented the digital camera, it was not able to appeal to digitally connected consumers.
I own a Canon digital camera, but whenever I capture a rare moment it is a Kodak moment for me. While Kodak practically invented digital camera back in 1975, it failed to understand and effectively serve the ‘Click and Share' needs of today's digitally connected consumers. Sadly, Kodak filed for Chapter 11 two months ago. It's a Kodak moment for businesses when it comes to social commerce. Pun intended. If I told you that 82 per cent of the world's online population visits social networking sites and spends more than 20 per cent of the total time spent online at social networking sites, sharing everything from life events to ‘likes', you would want to set up shop in those networking sites.
How E-commerce Has Remodeled Offline Stores. E-commerce has radically changed our habits and made us redefine the role, and the function, of physical sales outlets. At the dawn of e-commerce, many claimed the days of the brick-and-mortar retailers were numbered. Yet, just the opposite has happened. Some of the biggest brands on the Web are opening shops offline. Here’s the difference: Selling is just part of the experience. Instead, online brands are building offline “enticement outlets.” The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement. Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks.
The value of social media comes down to people, relationships, and the meaningful actions between them. The exchange of social currencies contribute to one's capital within each network. Through conversations, what we share, and the content we create, consume, and curate, we individually invest in the commerce of information and the relationships that naturally unfold. A Look Ahead in Retail Shows Ecommerce Growth Continuing. E-commerce consumer reviews: why you need them and how to use them. 61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites.
User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages... Why you need customer reviews. Google’s new social report focuses on dollars instead of Likes. 17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion. Internet Economy Found Contributing to 4.7% of US ‘10 GDP. For comparison’s sake, the report notes that the internet economy’s contribution to 2010 US GDP exceeded that of the federal government. The Curious Case of Social Buttons in E-commerce. Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW.
The study found that social recommendation buttons were more popular than simple sharing plugins. Of those, the Facebook 'Like' button was the most popular of all, closely followed by Twitter's 'Tweet' button, and adoption of Pinterest's 'Pin it' button is growing at the fastest rate. Use of the Google+ plugins is growing but adoption lags behind another Facebook plugin, their original 'Share' button. Online retailers like social media buttons. Upcoming Webinar Spotlights Social Commerce Best Practices. Many retailers are struggling to crack the code on developing optimal customer engagement strategies via social networking sites — and to turn social interaction into dollars efficiently.
1 Out of Every 5 People in the World Will Logon to a Social Network. Study Says Pinterest More Trusted By Women Than Facebook, Twitter. Earlier this week I moderated a panel at the SXSW conference entitled: “Social Commerce: Not Yet Taking Off Like Farmville.” The session explored the nature of “social commerce” and why companies were having trouble selling on Facebook, among other things. One of the basic ideas expressed was that people aren’t looking to “shop” on Facebook; they’re sharing with friends, having fun and so on. The real way to build a social network. 10 Mechanics of Personal Branding. Hello, my name is .... and I .... Is Pinterest Driving More Traffic Than Twitter? [STATS] How To Customize Timeline On A Facebook Page. Privacy. Pavyment study shows sellers use Facebook ads to drive f-commerce. Is Social Media A Bubble And SXSW A Fad? Gap serves 2.5m location-triggered ad impressions with Zynga.
Pinterest: The Next Social Media Superstar, or Just the Flavor of the Week? How Has The Social Media Landscape Changed Since 2008. What Are The Most Viral News Sources on Twitter and Facebook.