Klout – Measure Your Twitter Influence - Reviews by AppVita. Klout is an application that will measure your Twitter influence by looking at how many followers you have, who those followers are, and how many people are retweeting your posts.
In addition to giving each Twitter users a “Klout Score” of 0 to 100, Klout also offers interactive graphs that show who you’re influencing and who is most likely influencing you. For individuals and businesses, this information can be used to develop more targeted tweets that will help you gain followers and become more influential within the Twitter universe. Type your Twitter username into Klout to get started. You’ll be presented with a page that shows your Klout Score and an Influence Matrix that describes your tweeting style, along with a Content Analysis that offers insight into which topics you tweet about most frequently. Practical Uses: Insider Tips: What we liked: What we didn’t like: The application seems better suited for businesses than for individuals who just tweet for fun. 8 Social Media Metrics You Should Be Measuring.
Do you think social media measurement is only about return on investment (ROI)?
Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. #1: Conversion Rates Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. You’ll need to have a mechanism in place to know when a lead comes from social media. One of the most important steps in understanding where your lead came from is to know when someone clicks on a social media link and then converts. The number will likely be fairly low in the beginning but by looking at conversions divided by leads, you can get your conversion rate for social media leads.
. # 2: The Control Group Some of the greatest metrics I’ve brought forward in my company really didn’t look that impressive when I first got them. . #3: Growth Rate. 12 Social Media Monitoring Tools Reviewed. After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings.
It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media? Even if you or your clients have "decided" not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you. Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.
Monitoring is only one piece of the puzzle, however. Terminology There are few terms you’ll need to be familiar with before we talk about the tools, so let’s take a moment to cover them before we jump into the details. Social Media Metrics. If you want good social media metrics to track, be sure to pick the right ones. A quick disclaimer: it depends what you’re hoping to accomplish as to which metrics you might want to track. I’ll give you my take, and what we tend to work from at New Marketing Labs, and then you’re welcome to point out different opinions in the comments section. Social Media Metrics? First, which metrics from social media do you think are important to begin with? Does # of friends or followers matter? And that’s the first problem with social media metrics. The social media metric that I think does matter and that is difficult to fully qualify is sentiment: the positive or negative mentions of a brand, product, service, whatever.
Ones I’m not so sure of: Comments – it’s great that people comment. Metrics I DO Like I like sales. I like leads. I like members. Those are the metrics I think have some value, at least from a business perspective.