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Mode (global)
Conférences publiques de l'Institut Français de la Mode Programme 2010-2011. Les Conférences publiques de l'IFM se déroulent désormais le mardi de 18H00 à 20H00, toutes les trois semaines environ. - Christine Bard , historienne (Université d'Angers) : Une lecture politique du pantalon , 12 octobre 2010. - Georges Vigarello , historien (EHESS) : Une histoire de la silhouette , 9 novembre 2010.
Luxe / Mode & Internet
Petasse, au masculin.
So why is Chanel investing in creating and publishing all this digital content? The answer is rooted in the changing nature of media, marketing and technology and underscores lessons that all major fashion brands would do well to observe. In the past, marketing fashion collections mostly meant buying pages in magazines or space on strategically positioned billboards. In both cases, brands paid to interrupt consumers, repeating a visual theme or message in order to create recognition, desire and conversion. By exerting their influence as advertisers, brands also forced magazines to feature their products in their editorial. But today, affluent consumers are migrating online, where the balance of power is dramatically different.
Fevrier 2010 - actus
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