Mobile Ads: What Works and What Doesn't. Monetizing Mobile Requires More Than Just Waiting For Ad Dollars. Editor’s note: Eli Portnoy is the CEO and co-founder of ThinkNear, which helps advertisers target mobile ads based on location and real-world context.
Mary Meeker’s presentation this week on mobile shone light on the mobile monetization problem and argued that “ad $ follow eyeballs, it just takes time.” However, she failed to address the reason for the mobile monetization issue and missed the clear implications for anyone looking to seize the opportunity. Study: As more teens own smartphones, less are actually using them to make calls. Apsalar Taking a Holistic and Integrated Approach to Mobile Analytics. App developers are looking for ways to gain users and keep them in the fold through actionable data.
There are a variety of ways to do this and several startups have popped up in the last couple of years to focus on particular elements of analytics, advertising, marketing and engagement layers. At this point most of these startups are focusing only on one or two of these problems.