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The adoption of Electronic Medical Records (EMR) by doctor practices and hospitals is one of the most exciting developments in health - and the iPad is playing a big part. Up till recently, the typical EMR system was a PC-based enterprise software suite deployed in a large, public hospital. But thanks mainly to the iPad, EMRs are finding their way into tens of thousands of small to medium medical practices. Today, EMR vendor drchrono is releasing a report about EMR adoption and impact. In a phone interview, I discussed the findings with drchrono CEO Michael Nusimow and COO Daniel Kivatonos. Why Tablets Are The Future Of Electronic Medical Records [REPORT]
The iPhone is the top performer in the mobile ad monetization performance space, according to a new report from Opera Software. It is followed by Android devices, of course, and then a large gap in which the rest of the mobile devices are being left behind. “The iPhone leads the smartphone OS pack with an average eCPM of $2.85,” writes the company in their first State of Mobile Advertising report. “Though it is closely followed by Android devices (at $2.10). The rest of the mobile phone field is significantly behind.” Opera Software claims to be the world’s leading mobile ad publishing platform, with more than 9000 global customers, over 35 billion ad impressions per month and driving over $240 million of ad revenue dollars to mobile app publishers in the 2011. iPhone Is Best Mobile Advertising Platform, Says Opera Software [Report
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Text4Baby Mobile Services Gives New Moms Health Updates What every mother wants for Mother's Day: healthy children. A free mobile service called Text4Baby sends breaking health information to new and expecting mothers. Participants in the program receive between one and three text messages each week informing them of health alerts or offering advice for breastfeeding, labor or other prenatal issues.
The iPad’s other life: medical device extraordinaire — Apple News, Tips and Reviews The iPad has been a success for Apple in business, apparently in spite of Apple’s lackadaisical approach to promoting its products directly to enterprise customers. But there’s a specific vertical market where the company is clearly making a concerted effort to promote professional adoption of the iPad: medicine. Apple has a medical market manager, Afshad Mistri, who was profiled by Wired in a feature on Monday. Mistri is rare because he has a specific type of business to sell to: health care. Mistri is behind the dedicated iTunes store section for professional health care apps, has organized conferences on how to use the iPad in medicine, and is known to make house calls for medical professionals hoping to set up their organizations with iPads for use in treatment and patient care. We have talked in the past about how iPads can help hospitals and doctors modernize their record-keeping systems.
According to a new study by Manhattan Research, which surveyed more than 1,200 physicians across Europe, 26 percent of doctors claim they own an Apple iPad and spend more than 25 percent of their professional time using it. Doctors in Italy, Germany, France, Spain, and the U.K. participated in the survey reported by PMLiVE, a medical industry blog (via AppleInsider). As you can imagine, the top usage for the iPad was for Internet use, accounting for 27 percent of the doctors' Internet usage, beating out traditional cell phones and smartphones (18 percent) and falling short of desktops and notebooks (55 percent). Study: European doctors getting iPad fever | iPad Atlas
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