New Smartphone and Tablet Usage Data Revealed (NASDAQ:AAPL, NASDAQ:GOOG, NASDAQ:MSFT, NYSE:NOK, NYSE:IT, NYSE:S, NYSE:T, NYSE:VZ, NYSE:PCS, NASDAQ:LEAP, NYSE:XLK. New statistics were unveiled today on projected trends in the usage of smartphones, tablet computers, and mobile connected devices.
According to latest research from In-Stat, about 65% of US households would own either a smartphone or tablet by 2015, and the average household would have at least four Apple (NASDAQ:AAPL) devices. That will also spell good news for sales of devices by Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT), and Nokia (NYSE:NOK). Don’t Miss: Apple Cheat Sheet: iPhone Event Recap. Gartner (NYSE:IT) predicts strong growth in smartphones shipments with this year’s volume estimated to be 468 million, up 58% over last year. Forecast for the next year is 630 million, up 35% and rising to 1.1 billion in 2015.
These strong forecasts are echoed in estimates released by GSMA, forecasting the number of total connected devices is expected to increase from approximately 9 billion today to more than 24 billion in 2020. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. October 10, 2011 Smartphones and Tablets Drive Nearly 7 Percent of Total U.S.
Digital Traffic iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. RESTON, VA, October 10, 2011 - comScore, Inc. “The popularization of smartphones and the introduction of tablets and other web-enabled devices – collectively termed ‘connected devices’ – have contributed to an explosion in digital media consumption. Key findings highlighted in the report include: Mobile phones drive digital traffic around the world, while tablets are gaining steam. iOS is Leading Connected Device Platform by Device Share and Traffic Share Although the Android platform accounts for the highest share of the smartphone market (43.7 percent in August), its total audience among mobile and connected devices in current use is eclipsed by the Apple iOS audience.
40 Percent of U.S. Mobile Users Own Smartphones; 40 Percent are Android. Don Kellogg, Director of Telecom Research and Insights Forty percent of mobile consumers over 18 in the U.S. now have smartphones, according to July 2011 data from Nielsen.
Android is the most popular operating system, with 40 percent of mobile consumers reporting they have a smartphone with an Android OS. Apple's iOS is in second place, with 28 percent. Among those who say they are likely to get a new smartphone in the next year, approximately one third say they want their next smartphone to be an iPhone and one third say they want an Android device. However, among those who say they are usually the first to embrace new technologies, "Innovators" or the earliest of early adopters, Android leads as the "Next Desired Operating System" - 40 percent for Android compared to 32 percent for iOS.
Among likely smartphone upgraders, it is the "Late Adopters" who are most likely to say they are "not sure" which operating system they'd like in their next smartphone.