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Jonathan Gardner is director of communications at Vibrant Media . He has spent his career at the nexus of media and technology, having worked in communications around the world. Follow him @thejongardner
Let me begin by acknowledging that everything you're about to read is completely unfair.
About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption. As CultureLabel looked to expand its own mobile strategy, the company compiled stats to reinforce the need to grow its m-commerce channel.
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With several qualifications and caveats, The Pew Internet Project released some new survey data (n=2,253) this morning that indicates 53 percent of US mobile phone owners now have smartphones. This is higher than the most recent Nielsen number (48 percent) and quite a bit higher than the last-published comScore figure (42 percent). Pew says that some of its survey respondents reported having a “smartphone” while some reported that their phones run on a smartphone OS:
It’s inevitable that in the not too distant future there will be more mobile internet users that those accessing the internet on a PC. And today research firm IDC forecast that day will come in the US in 2015: By 2015, more U.S.
Brian Casel is a web designer and co-host of Freelance Jam , the live web show for independent professionals who build the web.
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Amazon is offering consumers up to $5 off on purchases if they compare prices using the online giant’s mobile phone application in a store. The promotion goes live Saturday and will serve as a way for Amazon to increase usage of its bar-code-scanning application, while also collecting intelligence on prices in the stores. This holiday season, mobile commerce is surging as more people become comfortable using applications on their phone to compare prices or simply shop when not at home or at work.
Earlier this month, Chicago-based GrubHub gorged on another $50 million in venture capital financing.
Mobile commerce platform Mobile Spinach provides a clue as to how mobile marketers can raise their CTRs: the provider says that its ability to display an offer that meets a user's "when," "what," and "where" criteria is key to converting clicks to actual sales.
Apps vs. Web