Thu, Jul 07, 2011 | 19:41 BST A new report from Nielsen states smartphone owners played games for eight hours a month during Q2 of this year.
Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders -- those who have downloaded an app within the past 30 days -- are willing to pay for the games they play.
The term "casual" refers to games that are typically inexpensive to produce, straightforward in concept, easy to learn, and simple to play.
Nielsen's "State of the Media: The Mobile Media Report" provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future. Key Findings The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 This quarter, 26.3 million mobile consumers viewed mobile video The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days Currently, 87 percent of app downloaders have used deal-of-the day websites, like Groupon or Living Social, and 54 percent of smartphone owners claim to use their mobile handsets frequently while shopping