New Business Models for News. Intj0808pdf. Blog Archive » The building block of journalism is no longer the article. The old building block of journalism — the article — is proving to be inadequate in the current onslaught of news.
I’ll argue here that the new building block is the topic. The story was all we had before — it’s what would fit onto a newspaper page or into a broadcast show. But a discrete and serial series of articles over days cannot adequately cover the complex stories going on now nor can they properly inform the public.