How Twitter Makes Money. Harry Gold | April 26, 2011 | 10 Comments inShare338 A look at Twitter's advertising opportunities. On January 24, eMarketer predicted that Twitter would bring in a bit over $150 million in 2011 and $250 million in 2012. (You can see the chart at the bottom of this column.) Is this realistic? Twitter's "Promoted" Products Recently my firm had a very interesting series of calls and meetings with Twitter and I got my head around all the details of its advertising or "Promoted" products.
Cost-per-click from its Promoted TweetsCost-per-action (actually cost-per-follower) from its Promoted AccountsExclusivity from its Promoted Trends offering (basically Twitter's version of a home page takeover) So here is a quick breakdown of what those products are offering: Promoted Tweets: These are keyword-targeted, cost-per-click ads that appear in all Twitter search results in some applications, trending topics, and of course on Oh, and one more little nugget. Source: eMarketer. Twitter Directory and Search, Find Twitter Followers. IBBooster: Klout Influence Summary. IBBooster: Klout Influence Summary.