How Mobile is Rapidly Evolving the World. Google to Marketers: Go Mobile or Go Home. 5 Reasons Your QR Codes are Broken And How to Fix Them. Dan Wilkerson is a social media project manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter @notdanwilkerson or at @LunaMetrics. For years now, marketers, businesses and, well, everybody have touted QR codes as the next big thing. That's largely because QR codes offered a glimmer of the future, a way to bring physical interactions into the much more malleable (and trackable) digital space. But despite the overwhelming push by marketers to stick a QR code on anything they are publishing, marketing, and eating (yes, eating), there's been increasing skepticism about its real-world use.
The skeptics have some pretty good facts on their side. In 2011, a Forrester Research study pegged adoption of QR codes by U.S. adults at 5%, up from a meager 1% the year before. 1. This is why you must provide the consumer with a valuable reason to scan the code. 2. 3. 4. 5. QR codes are ugly. China Approves Google's Motorola Mobility Deal. Mobile Marketing by the Numbers [INFOGRAPHIC] The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.
One study estimated mobile advertising will be $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below.