Find Your Favorite Bands on Twitter With TweetLouder Mashable | The Social Media Guide Find Your Favorite Bands on Twitter With TweetLouder | The Social Media Guide. If you'd love to connect with your favorite musicians and bands on Twitter, but you don't have the time or willpower to hunt-and-peck your way around a few dozen Twitter pages, we've got a great new tool for you. Tonight, we've been fiddling around with TweetLouder, a sweet app that scans your iTunes, Pandora, Last.fm and/or SonicLiving accounts to find your favorite bands and automagically shows you the Twitter accounts of the musicians you like best. You can then decide which artists, if any, you'd like to follow. Cooler still, you can even see upcoming shows for some of the artists in your list, though some of those shows might not be geographically convenient, so to speak.
Sadly, there's no option to add bands to a Twitter list, either individually or en masse. TweetLouder comes from the mutual intellectual grazing area of Twitter design researcher Mark Trammell and music/concert-focused startup SonicLiving. Here are some screenshots to give you an idea of how the app works: 7 Tips for Succeeding as a Social Media Strategist. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.
In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist. Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. 1.
Be Proactive, Not Reactive Owyang pointed to a funny, but oh-so-true anecdote that happened while he was collecting research for this study. 2. 3. HOW TO: Define a Social Media Strategy for Enterprise. Much has been written about social media strategy for small business. It's a personal medium, and a few employees engaging directly with customers on Twitter and Facebook can be a natural extension of a small biz web presence.
But things can get complicated when you extrapolate engagement over the multiple departments, offices, and countries of a large corporation. Do you centralize your social message with a few managed accounts, or do you empower every employee to be a social representative of your brand? How do you manage the hundreds, if not thousands of daily mentions and messages directed at a global company while still keeping it conversational? We spoke with the architects of some leading social media enterprise strategies for their takes on this evolving field. The Social Challenges of Brand Segmentation For many large brands, each product they sell could be considered a "sub-brand" in itself.
"We have official Samsung USA accounts on Twitter (e.g. Empower Everyone. 5 Website Features You Can Easily Offload to Reduce Costs. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The term "offload" or "offloading" in information technology and computer science refers to the transfer of something from your system to an external system. In the context of websites, your system is your website (and your web servers/web host), and the external system consists of third-party web services such as Google Analytics or Shopify.
This article suggests five common site features that you can host elsewhere. Why You Should Or Shouldn't Offload There are advantages and disadvantages to having parts of your website catered to by third-party web services. Pros of Offloading Reduced Cost: Whether it's lower web server costs, fewer employee hours to commit to maintenance and management, the web solutions listed below will generally lead to cost reductions. Cons of Offloading 1. 2. 3. 4. 5. Beyond Viral: How Successful Marketers Are Embracing the Social Web. Matthew Latkiewicz works at Zendesk.com, customer support software.
He writes for and edits Zengage, Zendesk’s blog about customer engagement. He also writes about wine for McSweeney’s and imagines stuff at his own website, youwillnotbelieve.us. Just as early television shows were essentially radio plays shot on film, the earliest attempts by online marketers mimicked the worlds of television and print. While banner ads and pre-roll commercials are still with us, of course, a new generation of marketing professionals and companies are exploring techniques more native to the web: multi-platform marketing campaigns that encourage interactivity. Marketers who take advantage of the Internet’s unique capabilities have the potential to build increasingly engaged customer communities.
Here's a look at three major trends. 1. Doritos hosted its first Crash the Superbowl campaign in 2007. These kinds of campaigns are very popular on the Internet at the moment and they range in scale. 2. 3. 40 New Social Media Resources You May Have Missed. Happy new year! Oh, sorry, was that too loud? We all may be nursing festive hangovers from spilling too much bubbly, food, or maybe we're just winding down from the end of the (overlong) holiday season. Whatever the cause, tuck into your favorite reading chair with your favorite digital device and scroll through our list of social media tools and resources from the past week or so. Contained below are some tech and media predictions for the new year and even a few apps to help you stay on track with your perennially frustrating New Year's resolutions. So rest up, whatever the reason, and have a wonderful New Year. Looking for even more social media resources?
Image courtesy of Dawghouse Design Studio Social Media. 6 Essential Steps for Executing Your Social Media Strategy. The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog. It's easy to plan a squeaky clean social media strategy for your business when it's on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.
Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments. Before you launch your strategy, consider how you will manage the execution. 1. Don't start your social media process without thinking about what you're trying to accomplish. At local recommendation search engine Bizzy, however, the goal is to promote the brand and its full relaunch. 2. 3. 4. 5. 6. 5 Tips for Improving Your Social Customer Service. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog.
Back in the day, if you wanted support from a business, you had to go to where the business’s reps were. Be it via an 800 number, support forums, e-mail or chat, the business would set the rules about how quickly your inquiry was addressed. But with social media growing as a real-time support channel, the picture looks quite different these days. Customers are taking back control, and businesses increasingly have to assist on consumers' terms. I chatted with a colleague of mine, Brian House of IBM, about the different types of people searching for social support, and we discovered that most can be put in one of two categories. 1. 2. 3. 4. 5. The Takeaway. 20 Free Social Media Icon Sets For a More Shareable Website. If your blog needs a face lift, the creative types who power the web are here to help.
Sometimes a few well-designed, tastefully placed icons can add a little class or creativity to an otherwise neutral theme. Social media links, which we'd argue are a priority for any blog, are a great opportunity to add some texture. You could always roll with the standard-issue glossy, rounded-edge fare, but for those who want to distinguish themselves, there are more creative options out there. To help, we've rounded up some of the most impressive works of social icon art circulating the web lately. The sets below all feature high-quality, high-detail icons that are easy to download and manipulate, thanks to their high resolutions and transparencies. Best of all, they're free. If you use a fun icon set that didn't make our list, be sure to share the wealth in the comments section. 1. You don't need a "science" blog to take advantage of these lovely beakers. 2. These are just too cute to pass up. 3. 4. HOW TO: Use Social Media to Enhance Your Event.
Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute. Using social media to enhance events might seem like a no-brainer, but many conferences — even social media ones — fail to take full advantage of the low-hanging fruit that social platforms offer, like ways for attendees to communicate with each other, broaden their participation, share information and have fun.
If you’re planning a conference, here are some ways to incorporate social networking into your big day. 1. Help Attendees Connect With Each Other An important part of any conference experience is connecting with other attendees. SXsocial will enhance how attendees already use social networking sites at conferences. 2. 3. Foursquare is one of the hottest social tools for sharing tips. 4. 5.