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There are a wide range of social media tools businesses can use to get more interactive — to communicate and exchange information with customers. Businesses are increasingly using these tools because they offer more cost-effective ways to achieve their goals.
I like to listen before I talk. Which means that during my morning routine I read before I write. But where to turn and what to read? One of the most oft-repeated statements I heard at conferences last year: "our problem isn't information overload, it's crappy filters." In other words, we shouldn't complain about all that amazing, free information out there.
Here’s a speed summary of Mitch Joel ’s ( Six Pixels of Separation , Twist Image ) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1. We need to reboot digital marketing , Control-Alt-Delete it, and build new digital platforms with social features that allow us to 1) promote real communication between real people (not brand-pap) 2) market to people who want to be marketed to (brand/category fans)), and 3) help those people to market to each other
Well, here it is... the Social Media Blogs Top 200 . Forget the AdAge Power 150 , forget BlogRank's Top 100 Blogs , forget eCairn's Top 150 Blogs , and forget WinningTheWeb IM Top Blogs . This is the real thing .
So far, 2010 has been the year of the tablet, the Blu-Ray, the e-reader, and 3D entertainment . These ideas represent fine consumer product innovations, but let's take a moment and talk about business models.
This last year has been a powerful growth year for Networlding as we have formed and built what we call the NPA or Networlding Partner Alliance .
This series is supported by Wix.com , an online design tool that enables you to create your own Flash websites, social network layouts, and more, for free. Learn more about Wix here . Good design is a critical part of any web or social media presence. Like the clothes you wear to a job interview or a business meeting, a sharp looking social profile or website is the first step toward being taken seriously online.
The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using.
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not.
Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile. Also, at my social media speaking engagements hither and yon I'm often asked what tools I use.
I'd like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn't connecting us as much as we think it is. It's largely home to weak, artificial connections, what I call thin relationships. During the subprime bubble, banks and brokers sold one another bad debt — debt that couldn't be made good on.
And by "they" we mean customers.
Credit: Intersection Consulting. A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers.