Online Marketing Connect: Internet Marketing Resources & New. 40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010. Bethkanter - Beth Kanter Twitter Landing Page. Social Media Tools 101 (From Blogs to Wikis) There are a wide range of social media tools businesses can use to get more interactive — to communicate and exchange information with customers. Businesses are increasingly using these tools because they offer more cost-effective ways to achieve their goals. In this article, we present links to basic information explaining these tools. In later articles, we’ll provide advice and resources to help businesses get started in using these tools effectively.
Click on the Social Media tool category below to get a basic understand of each: Blogs 101 Simple Definition A blog is a website where entries or posts are listed in chronological order. Learn the Basics For a further basic understanding of blogs, here are some resources: Read these articles: Wikipedia’s entry on Blogs About.com ‘s article “ Anatomy of a Blog “ About.com ‘s article: “ Frequently Asked Questions About Blogs “ Technorati’s article “ Blogging Basics “ Find and explore some blogs with these Directories and Blog Search Tools: Blogpulse.
Our Friends Become Curators of Twitter-Bas. I like to listen before I talk. Which means that during my morning routine I read before I write. But where to turn and what to read? One of the most oft-repeated statements I heard at conferences last year: “our problem isn’t information overload, it’s crappy filters.”
In other words, we shouldn’t complain about all that amazing, free information out there. We just need to get better at finding what we care about and ignoring the rest. The podium speakers suggested that this would happen in two ways. First, through a variety of crowd recommendation sites like StumbleUpon, Digg, Reddit, NewsTrust, and Delicious. These algorithm-based, automated services would then be supplemented by a new wave of mega-content sites that are curated by human (often volunteer) editors: True/Slant, The Daily Beast, Global Voices, Huffington Post, Global Post.
But increasingly I’m finding that neither the crowd recommendation sites nor the human edited sites are my first stop for news. Speed Summary / Mitch Joel on Social Media @ Social Commerce Sum. Here’s a speed summary of Mitch Joel’s (Six Pixels of Separation, Twist Image) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1.
We need to reboot digital marketing, Control-Alt-Delete it, and build new digital platforms with social features that allow us to 1) promote real communication between real people (not brand-pap) 2) market to people who want to be marketed to (brand/category fans)), and 3) help those people to market to each other 2. Ultimately, social media is not about conversations – social media is about enabling and empowering people to share things and thus making them more find-able to others. The opportunity for digital marketing is to assist in this enabling and empowering, and thus provide real value to people 3. 4. 5. 6. 7. 8.
F | Searching for Group decision support system. The more you read, the more you know Explore tech gaming inspiration photography finance marketing entrepreneurship business fashion design do it yourself cooking Serving millions of passionate readers every day! Available on your phone and tablet Integrated into 100+ third party apps. Social Media Blogs Top 200 - NOOP.NL. Altimeter Group : A Holistic Approach To Emerging Technologies. Patti Anklam » The Four SMs. 5 Big Changes For Social Media In 2010 From "Maddock Dougla. So far, 2010 has been the year of the tablet, the Blu-Ray, the e-reader, and 3D entertainment . These ideas represent fine consumer product innovations, but let's take a moment and talk about business models. The next year will see a host of changes for many large companies. One of the most interesting (and something we have had our eye on for years) is the integration of social technologies into large, and often siloed, organizations.
If you’re thinking, “wait a minute, I thought that was 2009,” think again. 2009 was indeed social media’s first year in the mainstream corporate consciousness , but for many, adoption has been slow and support has been the same. Here's what you have to look forward to in 2010: Are your public relations professionals, marketing managers, agencies, and account teams still talking about social media one-offs? Have you seen the new Maddock Douglas homepage? Social Media Marketing Hub. 30 Social Networking: Questions to Ask Any Organization | NetWor. Socialwok - Social Networking for Google Apps. Social Platform Journal. Socialmedia2009.pdf (application/pdf Object) 10 Essential Design Tools for Social Media Pros.
This series is supported by Wix.com, an online design tool that enables you to create your own Flash websites, social network layouts, and more, for free. Learn more about Wix here. Good design is a critical part of any web or social media presence. Like the clothes you wear to a job interview or a business meeting, a sharp looking social profile or website is the first step toward being taken seriously online. Whether you're a professional designer or an armchair artiste, tools abound that you can use to snazz up your web presence, and give it that polish that professionals, potential customers, and online friends have come to expect from a social media maven.
We've talked to the experts about what they use for inspiration, collaboration, and getting down to the business of design in a social media world. 1. In days of old, the software powerful enough to create and edit high quality graphics was expensive — and it still is, if you must have the name-brand products. 2. 3. 4. 5. 6. 7. 8. Social Media Toolkit. The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work.
They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using. The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. Tools for your social media toolkit can be broken down into the following categories: Your Black Box – The flight data recorder for the Web The default tool in any toolbox always starts with Analytics.
Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands. The 9 Types Of "Social Media Experts" - Which One Are. There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not.
The easier way out (which I myself have taken on occasion) is to excuse yourself from the entire debate by saying that no one is REALLY an expert and we are all just people who use these tools and try our best. Since coming back from SXSW, I have been thinking about this and realized that none of these methods really works because they all assume that a "social media expert" is a single type of person. To be sure, there are some people working in social media who really shouldn't be - but I don't believe this number is as high as others would say. The Pretender - This is the person who everyone loves to hate. Link to original post. The 39 Social Media Tools I’ll Use Today.
Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile. Also, at my social media speaking engagements hither and yon I'm often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki.
Note: There are thousands of Twitter apps (literally). Facebook I don't use a lot of apps for Facebook, preferring to play it pretty close to the vest there — for now. Blog Comments Virality & Search Photos Skitch I'm no Photoshop wizard. Tracking. The Social Media Bubble - Umair Haque. I’d like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn’t connecting us as much as we think it is. It’s largely home to weak, artificial connections, what I call thin relationships. During the subprime bubble, banks and brokers sold one another bad debt — debt that couldn’t be made good on. Today, “social” media is trading in low-quality connections — linkages that are unlikely to yield meaningful, lasting relationships.
Call it relationship inflation. Nominally, you have a lot more relationships — but in reality, few, if any, are actually valuable. Thin relationships are the illusion of real relationships. Here’s what lends support to my hypothesis. Trust. Disempowerment. Hate. Exclusion. Value. What are the wages of relationship inflation? Let’s summarize. The social isn’t about beauty contests and popularity contests. Now, this is just a hypothesis. The Visual Alliance Media Blog. And by "they" we mean customers. You may have heard about the new level of ridiculous that Spirit Airlines has reached when they announced that starting August 1st, 2010, they will begin charging $45 for fliers bringing a carry-on intended for the overhead compartments.
Since it was just recently announced, what the true fallout will be remains unknown. But what we find completely amazing is Spirit's choice to ignore the feedback of their customers, potential customers and the general public. And there's been a lot of feedback. Oh yes, they've answered some of it during interviews with ABC News , but you know what? Their answers have included telling the public why they're justified in their decision and how it will benefit the airline.
With the makings of a PR nightmare written all over it, we had to see how Spirit is using social media tools to deal with it. We found a Facebook fan page (unsure of whether it's official or not), that mentions nothing about the new policy. Social Media Today | Social Media Affecting BtoB Buying Behavior. Credit: Intersection Consulting. A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers.
Push vs Pull Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to reviews and comparisons online. They are finding their informaion is many places. They are talking to their peers. “The buyer is armed with even more information and leverage. The New Influences in the Buying Process BtoB buyers are actively using social media in many steps along the path of the purchase-making decision.
The Role of Content Almost 95% of recent purchasers said the solution provider they chose “provided them with ample content to help navigate through each stage of the buying process.” As the buyers' behavior changes, so does the marketing process have to change. Link to original post Connect: Bridging the gap between social media hype and business value | This is a cross post – with the primary post being my first on the CRM Outsiders blog. Since the location is different, I am altering the introduction a bit (you know content is king and context is queen and all that). I do lots of different things for SugarCRM, among them is the beat up the regular author of the CRM Outsiders blog, asking him to write about this or that…So, Martin said in his best mannered Philadelphia tone – “Mitch, if you think it should be said, then start typing” (For those of you who know Martin, that might not be exactly what he said, but we are trying to keep this PG-13).
It is interesting that my first post (on CRM Outsiders) is about an upcoming event in Boston. The interesting part is who the keynote speaker is at the event is, and if I read and understood his book, my job is to make this post as interesting as possible, without being too pushy. The first stop on the journey is Boston, MA on March 23rd. “Absolutely. 11 Essential Resources You May Have Missed. We know you're busy. Even with every social media, web, and RSS tool at your disposal, you can occasionally miss out on some of the week's most insightful content.
Never fear. We've taken a moment to round up the best Mashable resources from this past week and present them here for your weekend enjoyment. From in-depth how-tos, to app lists, to valuable business guides, browse below for a veritable smorgasbord of value you may have passed over. Social Media The Ultimate March Madness Social Media GuideEverything you need to keep up with "The Big Dance" on the social web is in here.
For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Mobile 9 Killer Tips for Location-Based MarketingIf your business is thinking about jumping into the location game, now is the time to do it. For more mobile news and resources, you can follow Mashable's mobile channel on Twitter and become a fan on Facebook. Business. Blogs and Social Media. Differentiating Between Social Media and Community Management. As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two.
Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance. However, not all companies want, need to, or can cultivate a community. I may see this differently than many and here is my take: Community infers the following: Tight interlinking relationships between a significant percentage of membersAn acknowledgment of shared fate or purposeA potentially wide range of topics/conversations within that shared purposeA distributed leadership network – sometimes with a single leader, sometimes notA core membership that is relatively stable and active Social media on the other hand infers the following: Social Media Manager: Community Manger:
Integrate to Differentiate - Intro. Does Increasing Government Transparency Help or Hurt Professiona. Social Networking with Enterprise 2.0 Collaboration. The Social Workplace. Marketing 2.0. The Executive's Guide to Web 2.0 by Christopher S. Rollyson. MarketingProfs Daily Fix. Social media news and business strategies blog | Socialmedia.biz. Stowe Boyd - /message. Diary of a Social Venture Start-up: The Start-up Survival Kit -