Role of social media in driving sales is overhyped, a new research by Capgemini proves – POPSOP. The global consulting and technology firm Capgemini has been tracking consumer shopping habits since 2002, surveying over 50,00 consumers worldwide, and gathering insights into the changing patterns of purchasing behaviour from originally predominantly traditional physical stores to now multichannel shopping.
The most recent research, Digital Shopper Relevancy Report 2014, surveyed more than 18,000 digital shoppers from 18 countries in order to understand how a range of channels and devices were used and valued as part of the shopping journey, segmentation of shoppers based on behaviour and preferences, and difference between developed and developing markets. Social media should not be overestimated by retailers The research findings reveal that the value and role of social media experience in the shopping journey has declined since 2012.
When Big Data meets Big Creativity, you get pure sex. I was recently invited to take part in a debate in New York with the grand title "When Big Data meets Big Creativity.
" You know when you read a formula like that — when Big This meets Big That — something big and bad is supposed to happen. Like matter meeting anti-matter and making the universe disappear in one huge stellar bang. How to Get More Likes and Followers on Instagram (according to Science) 246 Shares Facebook 110 Twitter 101 LinkedIn 9 inShare9 Google+ 12 Pin It Share 14 15 246 Shares × Is there a science to getting more Likes on Instagram?
According to Dan Zarrella there is! Sagmeister: storytelling is bullshit. Much has been said, and a lot has been written in recent years, on the concept of brand storytelling.
Following this sudden popularity, many have chosen to embark on the buzzword train and turn themselves into "storytellers" in all its variants, a concept which, in a September 2013 article, Louis-Félix Binette described as "selling the storytelling Kool-Aid" [source]. In the United States, researchers like David Boje have been setting the tone of the "storytelling organization" for decades — culminating in the publication in 2014 of "Storytelling Organizational Practices: Managing in the quantum age" (Routledge).
Yes, quantum. Why all the noise? Buzzwords are abundant in both business and intellectual circles ; they allow academics to sell their ever-reiterated grand schemes, they make for ever new generations of consultants, and they help potential clients distinguish between marketing agencies who are "on trend" and those who aren't.
277 Free Resume Templates and Samples for Microsoft Word. Chronological, functional, and combination formats.
Traditional, modern, and creative designs. According to a large survey by Gallup published in 2013, analyzing answers from 230,000 full-time and part-time workers in 142 countries, only about 30% of employees worldwide are satisfied with their jobs. What’s even worse, approximately 25% of people hate their jobs. That raises a very important question. How quitting my corporate job for my startup dream f*cked my life up — Everything About Entrepreneurship and Startups.
Enough with the drama: more than two years have passed since those days. I am now writing this blog post in a beautiful resort in Phuket, Thailand, while enjoying my mojito. The 12 Most Overused Business Buzzwords. Does anyone actually like business jargon, or is it just a bad habit?
Found in corporate offices, startups and resumes alike, business buzzwords and phrases like "think outside the box" are so overused at this point that they no longer convey any actual information. Although sometimes a word or phrase might feel appropriate for a business situation, more often than not, there are clearer ways to explain yourself. With this in mind, I asked a group of 12 founders which pieces of business jargon they wish fellow entrepreneurs and startups would stop using. Here are their top choices: 1. Hype Cycle Research Methodology. Interpreting Technology Hype When new technologies make bold promises, how do you discern the hype from what’s commercially viable?
And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. How To Create Unique Content! Why Marketers Just Can't Crack Mobile. While AT&T, the nation's second-largest mobile carrier, is venturing into car connectivity -- and bidding for DirecTV -- it mostly sells one thing: access to phones.
It is also the nation's fourth-largest advertiser, spending about $2 billion on media, according to Ad Age DataCenter. And where did it spend almost all of those dollars? Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know. A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner.
Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. (Disclosure: IAB is my employer.) A digital ad ghetto, consisting of the right rail and leaderboard, became embedded in the digital advertising world early and has stubbornly held on despite advances in device forms and capabilities, bandwidth and user expectations. These lowest-common-denominator formats have been further supported by the advance of programmatic trading, which requires easily trafficked ads and, in fact, chokes on most advanced formats.
It is deeply and sadly ironic that the best technological minds are being funded fanatically by venture capitalists in efforts supporting formats that are over a decade old. The you called brand. From the beginning, a brand's legal purpose has been to let people know the origin of the goods. Literally, a brand, a hallmark, a mark of trade. Over time, for some brands, it has become something significantly more. A mirror on our identity as consumers, tribe members and citizens. When someone criticizes one of these brands, these 'us' brands, we take the criticism personally. So, if you're a Harley tribe member, someone criticizing Harley Davidson is like a personal attack.
Storytelling in 2014. Digital Content, Digital Advertising, Digital Marketing. The 5 Things Every (Great) Marketing Story Needs. Tom Fishburne: Marketoonist. How To CreateThe Best Retail Experience [PSFK SEATTLE] At last month’s PSFK SEATTLE event, we invited some of the city’s innovative people to discuss their latest projects and reveal the inspiration that lead to their creation. One of those individuals was Dr. Nadia Shouraboura, a tech entrepreneur and the CEO of Hointer, a company that is reinventing the brick and mortar retail experience by combining innovative in-store mobile applications and POS technology with traditional shopping.
Hointer offers men and women a modern shopping experience that is as hassle free as buying online, but allows customers to try on clothes before making a purchase. Get Ready for a Journey: Customer Experience is Changing. Modern Marketing & Media. Social Proof Meets Storytelling to Build an Awesome Brand. Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing sells. Marketing Land - Internet Marketing News, Strategies & Tips. Social@Ogilvy. This post first appeared on Fast Company By now, hopefully, we can all agree that we have collectively debunked the myth of manufactured “virality.” Most brands understand they cannot create the magical piece of content that actually helps their business and sparks an avalanche of sharing like Harlem Shake, Justin Bieber, and the latest contraption choreography from OK-Go.
If you want to create the most shareable content that remains relevant to your brand–kittens, dance routines, and kicking someone in the junk isn’t really for every business–then there are some clear principles to follow. These are born from behavioral economics, persuasion science, and plain old trial and error. The Power of Visual Content and Brand Visuals in Action. Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create. In creating curriculum and learning materials for students (child to adult) and their teachers, I learned just how important visuals are in meeting the needs of different types of learners .
The Evolution of PR - GroupHigh. The pivot to Asia - Counting the Cost. Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business. Click, click, click, click. Zynga and the gamification of clicking « G. Why Gamification has Value for Marketing. Here's How Brands Are Building Mobile Websites That Actually Work. The 5 myths of marketing to Millennials (single page view)
11 innovative movie marketing campaigns. Mobile Marketer - The news leader in mobile marketing, media and commerce. Business Insider. PSFK - the go-to source for new ideas and inspiration. Wireless Technologies. Pyramid Research. Faith Popcorn's BrainReserve. Adformatie - reclame, marketing en media. Advertising, media, marketing and PR news & jobs - Brand Republic.
ABI Research - Technology Market Research. Trendwatching.com: Consumer trends and insights from around the world. Frankwatching. Marketingfacts · Hét platform voor interactieve marketing.