How the Mad Men lost the plot. The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence.
How to tell a story. How to tell a story. The Messy Business Of Reinventing Happiness. Bob Iger wanted approval.
It was February 2011, and the Walt Disney Co. CEO gathered his board of directors inside an intimate theater at the company’s Team Disney headquarters in Burbank, California. There, just the night before, Iger held an early screening for the board of Captain America: The First Avenger months prior to its release. 7 Modern Marketing Frameworks Every Startup Needs to Know. As a young marketer navigating the digital landscape, I love frameworks.
Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses. Sure, those frameworks have their place, but they don’t provide much direction for startups looking to focus their energy on growth. Brand Over Brain : TED Radio Hour. Electronic Signature Software, Digital Signatures. Lessons Learned in Digital Advertising. October 27, 2014 While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty.
Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. This video highlights comScore's key Lessons Learned in Digital Advertising identified through our extensive, global research. Why Your Brain Loves Good Storytelling - Paul J. Zak. By Paul J.
Zak | 8:00 AM October 28, 2014 It is quiet and dark. The theater is hushed. James Bond skirts along the edge of a building as his enemy takes aim. Here in the audience, heart rates increase and palms sweat. 10 Must Read Content Marketing Posts for 2015. Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog.
It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. Role of social media in driving sales is overhyped, a new research by Capgemini proves – POPSOP. The global consulting and technology firm Capgemini has been tracking consumer shopping habits since 2002, surveying over 50,00 consumers worldwide, and gathering insights into the changing patterns of purchasing behaviour from originally predominantly traditional physical stores to now multichannel shopping.
The most recent research, Digital Shopper Relevancy Report 2014, surveyed more than 18,000 digital shoppers from 18 countries in order to understand how a range of channels and devices were used and valued as part of the shopping journey, segmentation of shoppers based on behaviour and preferences, and difference between developed and developing markets. Social media should not be overestimated by retailers The research findings reveal that the value and role of social media experience in the shopping journey has declined since 2012.
Photo: The change in the importance of social media 2012 to 2014 across shopper journey. Brick-and-mortar reigns Developing markets vs Developed. When Big Data meets Big Creativity, you get pure sex. I was recently invited to take part in a debate in New York with the grand title "When Big Data meets Big Creativity.
" You know when you read a formula like that — when Big This meets Big That — something big and bad is supposed to happen. Like matter meeting anti-matter and making the universe disappear in one huge stellar bang. How to Get More Likes and Followers on Instagram (according to Science) 2K Shares Facebook 672 Twitter 510 LinkedIn 174 inShare174 Google+ 67 Pin It Share 595 2K Shares × Is there a science to getting more Likes on Instagram?
Sagmeister: storytelling is bullshit. Much has been said, and a lot has been written in recent years, on the concept of brand storytelling.
Following this sudden popularity, many have chosen to embark on the buzzword train and turn themselves into "storytellers" in all its variants, a concept which, in a September 2013 article, Louis-Félix Binette described as "selling the storytelling Kool-Aid" [source]. In the United States, researchers like David Boje have been setting the tone of the "storytelling organization" for decades — culminating in the publication in 2014 of "Storytelling Organizational Practices: Managing in the quantum age" (Routledge). Yes, quantum. Why all the noise?
Buzzwords are abundant in both business and intellectual circles ; they allow academics to sell their ever-reiterated grand schemes, they make for ever new generations of consultants, and they help potential clients distinguish between marketing agencies who are "on trend" and those who aren't. 277 Free Resume Templates and Samples for Microsoft Word. Basic and Simple If you are applying for a job in a traditional or non-creative field, it’s a good idea to keep your resume on the conservative side. A conservative resume does not necessarily mean boring – it is streamlined and organized, and it may add a touch of color to help you stand out.
While these resume templates can successfully be used by people in most industries, other categories will offer additional options for individuals in more creative professions. See the ATS-Optimized category for more basic designs that are also optimized for Applicant Tracking Systems (ATS). How quitting my corporate job for my startup dream f*cked my life up — Everything About Entrepreneurship and Startups. The 12 Most Overused Business Buzzwords. Does anyone actually like business jargon, or is it just a bad habit? Found in corporate offices, startups and resumes alike, business buzzwords and phrases like "think outside the box" are so overused at this point that they no longer convey any actual information. Although sometimes a word or phrase might feel appropriate for a business situation, more often than not, there are clearer ways to explain yourself.
Hype Cycle Research Methodology. Interpreting Technology Hype When new technologies make bold promises, how do you discern the hype from what's commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. How To Create Unique Content! Why Marketers Just Can't Crack Mobile. While AT&T, the nation's second-largest mobile carrier, is venturing into car connectivity -- and bidding for DirecTV -- it mostly sells one thing: access to phones.
It is also the nation's fourth-largest advertiser, spending about $2 billion on media, according to Ad Age DataCenter. And where did it spend almost all of those dollars? On TV. "We're TV-first," Charlie Hinton, exec director of marketing analytics at AT&T Mobility, said on stage at the Mobile Marketing Association conference this month. Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know. The you called brand. Storytelling in 2014. Digital Content, Digital Advertising, Digital Marketing. The 5 Things Every (Great) Marketing Story Needs. Tom Fishburne: Marketoonist. How To CreateThe Best Retail Experience [PSFK SEATTLE] Get Ready for a Journey: Customer Experience is Changing. Modern Marketing & Media. Social Proof Meets Storytelling to Build an Awesome Brand.
Marketing Land - Internet Marketing News, Strategies & Tips. Social@Ogilvy. The Power of Visual Content and Brand Visuals in Action. The Evolution of PR - GroupHigh. The pivot to Asia - Counting the Cost. The United States has been making efforts to refocus its military, trade and economic ties with the part of the world that is actually still growing - Southeast Asia. But as ever it is not as simple as that because Barack Obama, the US president, has been touring Southeast Asian nations, trying to persuade them to join a trade-free agreement called the Trans-Pacific Partnership. The catch is that the agreement excludes China. There is a bit of competition for the region's money - the US trade with ASEAN totalled $178bn in 2010 whereas Chinese trade with the region hit almost $300bn in 2011. Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business.
Click, click, click, click. Zynga and the gamification of clicking « G. Why Gamification has Value for Marketing. Gamification could be a beneficial complementary tool to traditional, online and social media marketing strategies. It especially can be very useful for relationship marketing where consumers are to be retained in the long-term by gaining their trust. Here's How Brands Are Building Mobile Websites That Actually Work. The 5 myths of marketing to Millennials (single page view) 11 innovative movie marketing campaigns. Mobile Marketer - The news leader in mobile marketing, media and commerce.
Business Insider. PSFK - the go-to source for new ideas and inspiration. Wireless Technologies. Pyramid Research. Faith Popcorn's BrainReserve. Adformatie - reclame, marketing en media. Advertising, media, marketing and PR news & jobs - Brand Republic.