7 Modern Marketing Frameworks Every Startup Needs to Know. As a young marketer navigating the digital landscape, I love frameworks.
Brand Over Brain : TED Radio Hour. Electronic Signature Software, Digital Signatures. Lessons Learned in Digital Advertising. October 27, 2014 While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty.
Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. This video highlights comScore's key Lessons Learned in Digital Advertising identified through our extensive, global research. These lessons help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger evaluation and overall improved results for media buyers and sellers.
Download the full report, Lessons Learned in Digital Advertising, here. Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Viewability. Why Your Brain Loves Good Storytelling - Paul J. Zak. By Paul J.
Zak | 8:00 AM October 28, 2014 It is quiet and dark. The theater is hushed. 10 Must Read Content Marketing Posts for 2015. Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog.
It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts summarized below will help you finish off 2014 in style and put your planning for 2015 in the right direction. Content Marketing Maturity Model from TopRank - Every business goes through an evolution of sorts as they mature in their content marketing skills. Role of social media in driving sales is overhyped, a new research by Capgemini proves – POPSOP. The global consulting and technology firm Capgemini has been tracking consumer shopping habits since 2002, surveying over 50,00 consumers worldwide, and gathering insights into the changing patterns of purchasing behaviour from originally predominantly traditional physical stores to now multichannel shopping.
The most recent research, Digital Shopper Relevancy Report 2014, surveyed more than 18,000 digital shoppers from 18 countries in order to understand how a range of channels and devices were used and valued as part of the shopping journey, segmentation of shoppers based on behaviour and preferences, and difference between developed and developing markets. Social media should not be overestimated by retailers The research findings reveal that the value and role of social media experience in the shopping journey has declined since 2012. Photo: The change in the importance of social media 2012 to 2014 across shopper journey.
When Big Data meets Big Creativity, you get pure sex. I was recently invited to take part in a debate in New York with the grand title "When Big Data meets Big Creativity.
" How to Get More Likes and Followers on Instagram (according to Science) 2K Shares Facebook 672 Twitter 510 LinkedIn 174 inShare174 Google+ 67 Pin It Share 595 2K Shares × Is there a science to getting more Likes on Instagram?
Sagmeister: storytelling is bullshit. Much has been said, and a lot has been written in recent years, on the concept of brand storytelling.
Following this sudden popularity, many have chosen to embark on the buzzword train and turn themselves into "storytellers" in all its variants, a concept which, in a September 2013 article, Louis-Félix Binette described as "selling the storytelling Kool-Aid" [source]. In the United States, researchers like David Boje have been setting the tone of the "storytelling organization" for decades — culminating in the publication in 2014 of "Storytelling Organizational Practices: Managing in the quantum age" (Routledge). Yes, quantum. Why all the noise? 277 Free Resume Templates and Samples for Microsoft Word. Basic and Simple If you are applying for a job in a very traditional or non-creative field, it is a good idea to keep your resume on the conservative side.
A conservative doesn’t necessarily mean boring – it is streamlined, organized and may add a touch of color to help you stand out. While these resume templates can successfully be used by people in most industries, other categories will offer additional options for individuals in more creative professions. See ATS-Optimized category for more basic designs that are also optimized for Applicant Tracking Systems (ATS).
Enough with the drama: more than two years have passed since those days. I am now writing this blog post in a beautiful resort in Phuket, Thailand, while enjoying my mojito. Wait, I am not selling a dream. No, I haven’t become a millionaire startup founder. The 12 Most Overused Business Buzzwords. Does anyone actually like business jargon, or is it just a bad habit? Found in corporate offices, startups and resumes alike, business buzzwords and phrases like "think outside the box" are so overused at this point that they no longer convey any actual information.
Although sometimes a word or phrase might feel appropriate for a business situation, more often than not, there are clearer ways to explain yourself. With this in mind, I asked a group of 12 founders which pieces of business jargon they wish fellow entrepreneurs and startups would stop using. Hype Cycle Research Methodology. Interpreting Technology Hype When new technologies make bold promises, how do you discern the hype from what's commercially viable?
And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. View all Hype Cycles Technology Trigger. How To Create Unique Content!
Why Marketers Just Can't Crack Mobile. While AT&T, the nation's second-largest mobile carrier, is venturing into car connectivity -- and bidding for DirecTV -- it mostly sells one thing: access to phones. Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know. A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. (Disclosure: IAB is my employer.) A digital ad ghetto, consisting of the right rail and leaderboard, became embedded in the digital advertising world early and has stubbornly held on despite advances in device forms and capabilities, bandwidth and user expectations. These lowest-common-denominator formats have been further supported by the advance of programmatic trading, which requires easily trafficked ads and, in fact, chokes on most advanced formats.
It is deeply and sadly ironic that the best technological minds are being funded fanatically by venture capitalists in efforts supporting formats that are over a decade old. Digital Video. The you called brand. Storytelling in 2014. Digital Content, Digital Advertising, Digital Marketing. The 5 Things Every (Great) Marketing Story Needs.
Tom Fishburne: Marketoonist. How To CreateThe Best Retail Experience [PSFK SEATTLE] Get Ready for a Journey: Customer Experience is Changing. Modern Marketing & Media. Social Proof Meets Storytelling to Build an Awesome Brand. Conversion optimization is a discipline where art meets science — and the principle of social proof balances both.
Marketing Land - Internet Marketing News, Strategies & Tips. Social@Ogilvy. This post first appeared on Fast Company By now, hopefully, we can all agree that we have collectively debunked the myth of manufactured “virality.” The Power of Visual Content and Brand Visuals in Action. The Evolution of PR - GroupHigh. The pivot to Asia - Counting the Cost. The United States has been making efforts to refocus its military, trade and economic ties with the part of the world that is actually still growing - Southeast Asia. But as ever it is not as simple as that because Barack Obama, the US president, has been touring Southeast Asian nations, trying to persuade them to join a trade-free agreement called the Trans-Pacific Partnership. The catch is that the agreement excludes China.
There is a bit of competition for the region's money - the US trade with ASEAN totalled $178bn in 2010 whereas Chinese trade with the region hit almost $300bn in 2011. Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business. Click, click, click, click. Zynga and the gamification of clicking « G. Although the era of the social network game officially began with the launch of the Facebook Platform in 2007, it wasn’t until 2009 that social network games began to attract the spotlight of mainstream media with the runaway successes of several games.
Not surprisingly, since that moment the online gaming industry has been fully occupied with discerning and attempting to replicate the elements that have made those Facebook games fruitful. Both academics and industry members have engaged in a hearty amount of discussion and speculation as to the reasons for the success seen by social network gaming, watching the evolution of the genre as companies have both emerged and retreated from the industry.Despite the large number of games appearing on Facebook by a variety of publishers and developers almost none have come close to meeting or bypassing the initial pace set by game developer Zynga.
Why Gamification has Value for Marketing. Gamification could be a beneficial complementary tool to traditional, online and social media marketing strategies. Here's How Brands Are Building Mobile Websites That Actually Work. The 5 myths of marketing to Millennials (single page view) 11 innovative movie marketing campaigns. Today's movie fans want more than a two-hour experience. They're hungry to dive into immersive interactions with the characters and worlds. Movie marketers are tapping into this energetic brand loyalty by creating explosive, innovative digital campaigns like this massive digital extension of the blockbuster "The Hunger Games. " Mobile Marketer - The news leader in mobile marketing, media and commerce.
Business Insider. PSFK - the go-to source for new ideas and inspiration. Wireless Technologies. Pyramid Research. Faith Popcorn's BrainReserve. Adformatie - reclame, marketing en media. Advertising, media, marketing and PR news & jobs - Brand Republic. ABI Research - Technology Market Research. Trendwatching.com: Consumer trends and insights from around the world. Frankwatching.