How the Mad Men lost the plot. The arrival of Facebook and Twitter appeared to threaten the advertising industry’s very existence.
How to tell a story. Now playing Our lives, our cultures, are composed of many overlapping stories.
Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding. How to tell a story. The Messy Business Of Reinventing Happiness. Bob Iger wanted approval.
It was February 2011, and the Walt Disney Co. CEO gathered his board of directors inside an intimate theater at the company’s Team Disney headquarters in Burbank, California. There, just the night before, Iger held an early screening for the board of Captain America: The First Avenger months prior to its release. The soon-to-be blockbuster served as another sign that Iger’s bet on reinvigorating Disney’s movie business through his acquisitions of Marvel and Pixar was paying off big. 7 Modern Marketing Frameworks Every Startup Needs to Know.
As a young marketer navigating the digital landscape, I love frameworks.
Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses. Sure, those frameworks have their place, but they don’t provide much direction for startups looking to focus their energy on growth. Brand Over Brain : TED Radio Hour. Electronic Signature Software, Digital Signatures.
Lessons Learned in Digital Advertising. October 27, 2014 While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty.
Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. This video highlights comScore's key Lessons Learned in Digital Advertising identified through our extensive, global research. These lessons help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger evaluation and overall improved results for media buyers and sellers. Why Your Brain Loves Good Storytelling - Paul J. Zak. By Paul J.
Zak | 8:00 AM October 28, 2014 It is quiet and dark. The theater is hushed. James Bond skirts along the edge of a building as his enemy takes aim. 10 Must Read Content Marketing Posts for 2015. Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog.
It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. Role of social media in driving sales is overhyped, a new research by Capgemini proves – POPSOP. The global consulting and technology firm Capgemini has been tracking consumer shopping habits since 2002, surveying over 50,00 consumers worldwide, and gathering insights into the changing patterns of purchasing behaviour from originally predominantly traditional physical stores to now multichannel shopping.
The most recent research, Digital Shopper Relevancy Report 2014, surveyed more than 18,000 digital shoppers from 18 countries in order to understand how a range of channels and devices were used and valued as part of the shopping journey, segmentation of shoppers based on behaviour and preferences, and difference between developed and developing markets.
Social media should not be overestimated by retailers The research findings reveal that the value and role of social media experience in the shopping journey has declined since 2012. Photo: The change in the importance of social media 2012 to 2014 across shopper journey. Brick-and-mortar reigns Developing markets vs Developed. When Big Data meets Big Creativity, you get pure sex. I was recently invited to take part in a debate in New York with the grand title "When Big Data meets Big Creativity.
" You know when you read a formula like that — when Big This meets Big That — something big and bad is supposed to happen. Like matter meeting anti-matter and making the universe disappear in one huge stellar bang. How to Get More Likes and Followers on Instagram (according to Science) 2K Shares Facebook 672 Twitter 510 LinkedIn 174 inShare174 Google+ 67 Pin It Share 595 2K Shares × Is there a science to getting more Likes on Instagram?
Sagmeister: storytelling is bullshit. Much has been said, and a lot has been written in recent years, on the concept of brand storytelling. Following this sudden popularity, many have chosen to embark on the buzzword train and turn themselves into "storytellers" in all its variants, a concept which, in a September 2013 article, Louis-Félix Binette described as "selling the storytelling Kool-Aid" [source]. In the United States, researchers like David Boje have been setting the tone of the "storytelling organization" for decades — culminating in the publication in 2014 of "Storytelling Organizational Practices: Managing in the quantum age" (Routledge).
Yes, quantum. Why all the noise? Buzzwords are abundant in both business and intellectual circles ; they allow academics to sell their ever-reiterated grand schemes, they make for ever new generations of consultants, and they help potential clients distinguish between marketing agencies who are "on trend" and those who aren't. 277 Free Resume Templates and Samples for Microsoft Word. Basic and Simple If you are applying for a job in a very traditional or non-creative field, it is a good idea to keep your resume on the conservative side. A conservative resume does not necessarily mean boring – it is streamlined and organized, and it may add a touch of color to help you stand out.
While these resume templates can successfully be used by people in most industries, other categories will offer additional options for individuals in more creative professions. See ATS-Optimized category for more basic designs that are also optimized for Applicant Tracking Systems (ATS). How quitting my corporate job for my startup dream f*cked my life up — Everything About Entrepreneurship and Startups. Today. Enough with the drama: more than two years have passed since those days.
I am now writing this blog post in a beautiful resort in Phuket, Thailand, while enjoying my mojito. Wait, I am not selling a dream. No, I haven’t become a millionaire startup founder. The 12 Most Overused Business Buzzwords. Hype Cycle Research Methodology. Interpreting Technology Hype When new technologies make bold promises, how do you discern the hype from what's commercially viable?
And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. How To Create Unique Content! Why Marketers Just Can't Crack Mobile. Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know. A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. The you called brand. Storytelling in 2014. Digital Content, Digital Advertising, Digital Marketing. The 5 Things Every (Great) Marketing Story Needs. Tom Fishburne: Marketoonist.
How To CreateThe Best Retail Experience [PSFK SEATTLE] Get Ready for a Journey: Customer Experience is Changing. Modern Marketing & Media. Social Proof Meets Storytelling to Build an Awesome Brand. Conversion optimization is a discipline where art meets science — and the principle of social proof balances both.
Marketing Land - Internet Marketing News, Strategies & Tips. Social@Ogilvy. The Power of Visual Content and Brand Visuals in Action. The Evolution of PR - GroupHigh. The pivot to Asia - Counting the Cost. Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business. Click, click, click, click. Zynga and the gamification of clicking « G. Why Gamification has Value for Marketing. Gamification could be a beneficial complementary tool to traditional, online and social media marketing strategies. Here's How Brands Are Building Mobile Websites That Actually Work. The 5 myths of marketing to Millennials (single page view) 11 innovative movie marketing campaigns. Mobile Marketer - The news leader in mobile marketing, media and commerce. Business Insider.
PSFK - the go-to source for new ideas and inspiration. Wireless Technologies. Pyramid Research. Faith Popcorn's BrainReserve. Adformatie - reclame, marketing en media. Advertising, media, marketing and PR news & jobs - Brand Republic. ABI Research - Technology Market Research.