Nonprofit Newswire | Nonprofits Lead For-Profits in Social Marketing. Related Articles August 11, 2010; Source: eMarketer | How many times have you heard people say, "Think of all charities can learn from the corporate world? " Now, it appears that nonprofits might have something to teach their for-profit marketing counterparts. According to a survey from the University of Massachusetts Dartmouth Center for Marketing Research, charities are outpacing large and small businesses in adopting social marketing. Findings reported in eMarketer show that as of 2009, 97 percent of large charitable organizations surveyed were using some form of social media. That compares with only 80 percent of companies in the Inc. 500, a list of the fastest-growing private companies in the U.S., who say they are social media users.
Other findings show that charities are heavy users of Twitter and that they "flooded social networking sites even more quickly than corporate marketers. " Invisible Children’s ‘Kony 2012’ video goes viral — but what does this mean? Still, the clicks poured in. As of Friday afternoon, almost 71 million people had watched the video on YouTube or Vimeo; millions more were tweeting about the film using the hashtag #StopKony. Invisible Children chief executive Ben Keesey says he’s been in “absolute shock” over the video’s success. He had been hoping for 500,000 views by May. “Anybody who does advocacy on this or any other issue is looking very closely at what Invisible Children has done,” says Ethan Zuckerman, a senior researcher at Harvard’s Berkman Center for Internet and Society. The film “proposes that there’s a very concrete way of understanding who is good and who is bad. It’s very simple. It says, ‘Look, all we need to do is catch him.’ ” The film, directed by and starring activist filmmaker Jason Russell, is a compelling and watchable narrative.
Will activists take to the night, cover the streets in posters, bombard policymakers with phone calls and demands for action? Obama Campaign’s Vast Effort to Re-Enlist ’08 Supporters. Daniel Borris for The New York Times Inside a Chicago office complex, Obama aides sift through reams of data about supporters. Daniel Borris for The New York Times There may always be a role for campaign buttons, but inside the Prudential Plaza building, the Obama re-election team is taking a much more high-tech approach. But it is home to the largely secret engine of ’s re-election campaign, where scores of political strategists, data analysts, corporate marketers and Web producers are sifting through information gleaned from Facebook, voter logs and hundreds of thousands of telephone or in-person conversations to reassemble and re-energize the scattered coalition of supporters who swept Mr.
Mr. But a huge part of the effort here is dedicated to less flashy yet potentially vital behind-the-scenes work to address some of Mr. So Mr. Campaign officials said the Republican fight for the nomination had bought them critical time to develop their campaign machinery. The Role of Brand in the Nonprofit Sector. Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of the most widely recognized brands in the world, more trusted by the public than the best-known for-profit brands.1 Large nonprofits, such as the American Cancer Society and the American Red Cross, have detailed policies to manage the use of their names and logos, and even small nonprofits frequently experiment with putting their names on coffee cups, pens, and T-shirts.
Branding in the nonprofit sector appears to be at an inflection point in its development. The Bill & Melinda Gates Foundation, for example, recently appointed Tom Scott as director of global brand and innovation. “We’re catalysts,” says Scott. 10 Nonprofit Books from 2010. During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. Many authors generously sent me review copies . I also have a small pile of books sitting on my desk that I wanted to blog about. So, to close out the year, I thought I’d share this list of books with you, especially if Santa gave you an Amazon gift card. 1.
I read the manuscript over the summer so I could blurb this book. Digital Activism was one of several books I gave to my friends at iHub in Nairobi. 2. Digital activism is defined by the Meta-Activism Project as “the practice of using digital technology for political and social change.” 3. Nedra Kline Weinreich is a social marketing whiz kid. 4. I met Mazarine Treyz 3 years ago in Portland, Oregon when I facilitated a one-day social media and nonprofit workshop for the Meyer Memorial Trust. 5. 6. 7. 8.
Ads That Let You Check In at Your Favorite Billboard. IN a city passionate about the environment and technology, commuters are using their smartphones to check in at a popular social networking service to help keep a critter threatened by from checking out. “What does it take to help save the endangered pika? About 20 seconds,” read ads from Earthjustice, a nonprofit environmental law firm, that line San Francisco transit stations and feature the cute rabbitlike American pika in its Sierra Nevada mountain redoubt. “Check in now at Foursquare at ‘Earthjustice ad.’ Every time you check in, an Earthjustice donor will donate $10 to protect endangered species.” Foursquare, a rapidly growing social network, lets people use their mobile phones to announce their location to friends. The Earthjustice campaign appears to be among the first to let people check in at a physical billboard, a tactic that has proved successful for the firm and could be attractive to other advertisers, according to industry analysts and Foursquare executives.
Video Can Help Boost Donations in End-Of-The-Year Fundraising. Photo by Fensterbme on Flickr Note from Beth: I’m planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. And since, the busy season is coming up for all you nonprofit fundraisers – year end giving and Network for Good has just announced a Year-End Giving Challenge, I thought a guest post from Michael Hoffman about you can incorporate video to power your campaigns was in order. Enjoy.
Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman Adding video to your end-of-year online campaigns can help you achieve, and even exceed, your year-end fundraising goals. That shouldn’t come as a surprise. We know that video can connect people to the work you do every day in a ways simple text just can’t match. How big is video online? So how can we put the interest in video to work for our organizations, specifically your year-end fundraising? 4. 5. Lapsed donors are full of potential. 6. Toilet Humor with a Social Message. Nonprofits refine pitch for donor dollars - The Business Review (Albany)
Gone are the days when corporate donors wrote checks for the “nice” programs, says Gail Wilson-Giarratano, president and CEO of Girls Inc. Gail Wilson-Giarratano prepares for a grilling when she asks for money for Girls Inc. of the Capital Region, a youth program for inner-city girls in Schenectady and Albany. Gone are the days when corporate donors wrote checks for the “nice” programs or the “cute” girls, said Wilson-Giarratano, the nonprofit’s CEO and its chief fundraiser. “That doesn’t fly anymore. They want to see financials, business plans, sources of revenue. They want to know how you’re changing the communities in which you exist,” she said. The recession has left corporate donors with less money to give, and they are scrutinizing charitable requests with a keen eye. “That element of improving the community is really elevated now. “People want to know if you’ll be around,” Sauer said. Boy Scouts Seeks a Way to Rebuild Ranks.