Nonprofits Lead For-Profits in Social Marketing. Related Articles August 11, 2010; Source: eMarketer | How many times have you heard people say, "Think of all charities can learn from the corporate world?
" Now, it appears that nonprofits might have something to teach their for-profit marketing counterparts. According to a survey from the University of Massachusetts Dartmouth Center for Marketing Research, charities are outpacing large and small businesses in adopting social marketing. Findings reported in eMarketer show that as of 2009, 97 percent of large charitable organizations surveyed were using some form of social media.
That compares with only 80 percent of companies in the Inc. 500, a list of the fastest-growing private companies in the U.S., who say they are social media users. Other findings show that charities are heavy users of Twitter and that they "flooded social networking sites even more quickly than corporate marketers. " Invisible Children’s ‘Kony 2012’ video goes viral — but what does this mean? Still, the clicks poured in.
As of Friday afternoon, almost 71 million people had watched the video on YouTube or Vimeo; millions more were tweeting about the film using the hashtag #StopKony. Invisible Children chief executive Ben Keesey says he’s been in “absolute shock” over the video’s success. He had been hoping for 500,000 views by May. “Anybody who does advocacy on this or any other issue is looking very closely at what Invisible Children has done,” says Ethan Zuckerman, a senior researcher at Harvard’s Berkman Center for Internet and Society. Obama Campaign’s Vast Effort to Re-Enlist ’08 Supporters. Daniel Borris for The New York Times Inside a Chicago office complex, Obama aides sift through reams of data about supporters.
Daniel Borris for The New York Times There may always be a role for campaign buttons, but inside the Prudential Plaza building, the Obama re-election team is taking a much more high-tech approach. But it is home to the largely secret engine of ’s re-election campaign, where scores of political strategists, data analysts, corporate marketers and Web producers are sifting through information gleaned from Facebook, voter logs and hundreds of thousands of telephone or in-person conversations to reassemble and re-energize the scattered coalition of supporters who swept Mr.
Obama into the White House four years ago. Mr. But a huge part of the effort here is dedicated to less flashy yet potentially vital behind-the-scenes work to address some of Mr. So Mr. The Role of Brand in the Nonprofit Sector. Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.
Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of the most widely recognized brands in the world, more trusted by the public than the best-known for-profit brands.1 Large nonprofits, such as the American Cancer Society and the American Red Cross, have detailed policies to manage the use of their names and logos, and even small nonprofits frequently experiment with putting their names on coffee cups, pens, and T-shirts. 10 Nonprofit Books from 2010. During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas.
Many authors generously sent me review copies . I also have a small pile of books sitting on my desk that I wanted to blog about. So, to close out the year, I thought I’d share this list of books with you, especially if Santa gave you an Amazon gift card. 1. Technology at the Margins: How IT Meets The Needs of Emerging Markets by Salesh Chutani, Jessica Rothenberg AAlami, and Akhtar Badshah. I read the manuscript over the summer so I could blurb this book. Digital Activism was one of several books I gave to my friends at iHub in Nairobi. 2.
Ads That Let You Check In at Your Favorite Billboard. Video Can Help Boost Donations in End-Of-The-Year Fundraising. Photo by Fensterbme on Flickr.
Toilet Humor with a Social Message. Nonprofits refine pitch for donor dollars - The Business Review (Albany) Gone are the days when corporate donors wrote checks for the “nice” programs, says Gail Wilson-Giarratano, president and CEO of Girls Inc.
Gail Wilson-Giarratano prepares for a grilling when she asks for money for Girls Inc. of the Capital Region, a youth program for inner-city girls in Schenectady and Albany. Gone are the days when corporate donors wrote checks for the “nice” programs or the “cute” girls, said Wilson-Giarratano, the nonprofit’s CEO and its chief fundraiser. “That doesn’t fly anymore. They want to see financials, business plans, sources of revenue. They want to know how you’re changing the communities in which you exist,” she said. The recession has left corporate donors with less money to give, and they are scrutinizing charitable requests with a keen eye.
Boy Scouts Seeks a Way to Rebuild Ranks.