Aaker on Brands. Look for Proof Points and Imperatives What does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire employees and partners, adapt to different markets and precipitate a gush of ideas for marketing programs. Creating a brand vision that meets these requirements is a great start to success. However, the brand vision implies a promise to customers and a commitment by the organization.
It cannot be an exercise in wishful thinking but, rather, needs to have substance behind it. Is your vision really feasible given organizational limitations, resource demands and competitive dynamics? Continue reading… April 9, 2014 • Permalink Perhaps the most important aspect of your professional life is your personal brand. Continue reading… April 2, 2014 • Permalink Continue reading… March 26, 2014 • Permalink Continue reading… March 19, 2014 • Permalink Why? The. Social media drives 3% of traffic to e-commerce sites: survey. Social media drives just 3% of visits to retail websites in the UK, but is this because many retailers aren't using this channel effectively? For its Social Media Marketing Report, ForeSee Results surveyed almost 10,000 visitors to the UK's top 40 websites (by traffic volume, as defined by IMRG and Hitwise) to determine what led them to visit the website. While I wouldn't argue with the point that retailers shouldn't abandon tried and tested online marketing techniques, social media is still a relatively new medium and retailers still have plenty of room for improvement.
ForeSee asked respondents what the primary influence on their visit to a retailer's website was, and the top result (with 46%) was brand familiarity, followed by search engines (13%). Just 3% said social media influenced their visit, though you could argue that the 1% from blogs should be added to that figure. The next chart looks into the figures in more detail. Here's a larger version of it. How to Find Answers Within Your Company - The Magazine - MIT Sloan Management Review. JWT's Futurists on 10 Ways We’ll Shop in 2011 | Co.Design.
In 2011, you will win prizes for buying broccoli. You will seek help from a device to control your fetish for Eames furniture. And all that twee analog crap Urban Outfitters is always hawking to bed-heady undergrads? You'll actually want it. It's dystopia! Wait, no, it's something much scarier -- it's the future or, more to the point, today and the 354 days left of this head-screw of a year, as prophesied by JWT Intelligence. JWT Intelligence is the futurist arm of mega ad agency JWT, and each year for the past six years, it has released a forecast of consumer trends, presaging things like the effect of the bad economy on shopping habits (easing up) and how much technology will factor into our lives (a whole hell of a lot.) The latter is the boldface theme of the year. Which goes a long way toward getting us to buy more stuff and which all sounds faintly nightmarish to anyone who still has a home phone and a use for this website.
Online Dating - Connect with Singles - Go on Awesome Dates | HowAboutWe. Déconstruction du marketing collaboratif : un livre critique et fondateur du marketing postmoderne. Il y a livre de management et livre de management. C’est à un ouvrage majeur et fondateur que nous sommes confrontés aujourd’hui, oeuvre de Bernard Cova et de ses disciples, Marie-Claude Louyot-Gallicher et Audrey Bonnemaizon. Ajoutons par transparence que je m’inscris largement dans cette mouvance initiée par Bernard et Olivier Badot dès 92 avec le néomarketing, ce livre qui a ébranlé pour toujours nos convictions héritées de l’école classique du Marketing, et m’a donné une ligne de conduite pour les 15 ans qui ont suivi. Comme pour le néomarketing, cet ouvrage fait date car – tout en renforçant la mise en avant du SOCIETING, terme avancé dès la fin de 1992 dans le néomarketing – il ajoute une dimension critique des mythologies du marketing collaboratif.
Tout ceci fait de cet ouvrage un ouvrage indispensable. En voici une description et une analyse en raccourci pour nos lecteurs de Visionary Marketing. commander le livre "marketing critique" Je suis en phase largement sur ce point. Is Customer Service the New Marketing? Just three years ago, you needed to be a prominent blogger like Jeff Jarvis or Bob Garfield to make an online noise loud enough to inspire a company response to a particular product or service issue.
It was about that time that Thor Muller, Co-founder and CTO of Get Satisfaction, developed an online tool that would "allow anybody that same power," to in essence, "get satisfaction by pulling the company in. " Forty months later, Get Satisfaction is well on its way to transforming the way companies interact with consumers, turning customer service into the kind of measurably effective marketing that even John Wannamaker could have fully blessed. Gleaned from my conversation with Muller at Get Satisfaction's San Francisco headquarters early this month, here are eight ways community driven customer service is changing the ways brands go to market. 1. Re-humanizing consumer interactions For Muller, it is simply not enough that companies use their tools. 2. 3. 4. 5. 6. 7. 8. Marketing Reloaded : la citation de la décennie.. L'Adetem organise à l'occasion de ses 10 ans, la Journée Nationale du Marketing. Le programme de cette journée est très copieux, innovant et bourré d'idées.
Vous aurez tous les détails sur le site Marketing Reloaded et en particulier un quizz Marketing sur la citation de la décennie. Pour voter, rendez vous sur le site ICI . Ces questions représentent un véritable cours du Marketing de base... “If you make customers unhappy in the physical world, they might each tell 6 friends. “The Internet is becoming the town square for the global village of tomorrow” - Bill Gates, Microsoft “You can't just ask customers what they want and then try to give that to them. “You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management” - Howard Schultz, Starbucks “Talking about market research - If you want to understand how a lion hunts, don’t go to the zoo.
“There is no such thing as soft sell or hard sell. Alors, votez ! Get to the Point: Five Easy Ways to Gather Client Testimonials. "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Swayze says: Just go online. "Without even picking up the phone or sending an email, you have an incredible arsenal of research tools available to you via the Internet," she explains.
Here are five places where you can start looking for kudos right now: Your email inbox. Your blog. Twitter. Facebook. Google Alerts. Finally, you can always just ask, Swayze says. The Po! Source: Inbox Ideas. If you're not already a MarketingProfs PRO Member, Upgrade Your Membership and gain instant access to hundreds of exclusive, cutting-edge articles, case studies, templates, tools, online seminars, research, and how-to guides to make your marketing smarter and more effective. The 10 Best Infographics for Internet Marketing Pros. Des coupons de réduction 'où me garer' Les PPT de la semaine… Enfin un guide de la relation entre annonceur / agence-conseil en communication événementielle !
L’AACC, l’ANAé et l’UDA publient le « Guide de la relation entre un annonceur et une agence-conseil en communication événementielle ». Cet ouvrage pédagogique aborde l’ensemble des aspects de la relation client-agence. Guide de la relation entre un annonceur et une agence-conseil en communication événementielle Pourquoi un guide de la relation annonceur / agence de communication événementielle ? La rigueur de la conjoncture, l’évolution des techniques de communication et la demande sans cesse croissante d’efficacité, de productivité et de rentabilité rendent plus complexes les relations entre les annonceurs et leur agence-conseil en communication événementielle. A cela s’ajoute parfois la méconnaissance du métier de l’autre et des process qui régissent son activité. Face à ces constats, les associations représentatives se sont mobilisées pour élaborer des solutions communes. 5 chapitres pour optimiser les relations annonceur / agence.
8 règles pour gérer le désabonnement en emailing - Blog CRM.