5 Ways Advertising Is Changing in a World of Non-Linear Media. Chris Schreiber is director of marketing at social video advertising company Sharethrough.
Before joining Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google. Earlier this month, the advertising industry’s leading brands, agencies and technology platforms descended on New York City for Advertising Week to discuss how brands can effectively connect with consumers across today’s fractured media landscape. Participants analyzed the increasing role of brand content, the changing nature of content distribution and the complexity of measurement. One particular observation emerged on multiple occasions: When it comes to how we consume media, we no longer live in a “linear” world. People now move quickly and unpredictably between devices and media environments throughout the day. Brands and agencies are rearranging many of the core components of their programs to be able to thrive in this non-linear, distracted media universe we now inhabit. 1. 2. 3.
Airlines give their best customers access to branded zones at cinemas and events. Airlines give their best customers access to branded zones at cinemas and events 8 December 2011 | IKEA stores in Canada feature ‘green parking’ spaces close to the entrance that are reserved for drivers of hybrid cars and fuel-efficient vehicles.
Credit card companies such as Amex and Mastercard have been opening airport lounges for their members (at for example Toronto and Budapest airports). UK mobile operator 02 gives its customers exclusive access to concert tickets up to 48 hours before general release, while Palmeiras, one of the major football teams in Brazil, reserves 5,000 seats exclusively for Visa Card customers. Called the ‘Visa Sector’, the section has a lounge, restaurant, bars, plasma TVs and other perks. Coined by trendwatching.com as ‘Perkonomics’, these initiatives are part of a new breed of perks and privileges that are added to brands’ regular offerings in order to satisfy consumers’ ever-growing desire for novel forms of status and/or convenience. Related articles. #ReaprenderMarketing. Verbling Links Up Language Learners With Native Speakers Through Live Video Chat. It’s a well known fact that people improve foreign language skills when interacting and communicating with other people who speak the same foreign language.
Y Combinator-backed Verbling is launching today as a easy to use online conversation exchange for language learners, leveraging in-browser video chat. The site allows you to sign up and choose the language you want to learn. Since the site doesn’t have a massive userbase just yet, Verbling hosts sessions as specific times daily (12 pm PT and 7 pm PT) where people can show up and chat with each other.
Once you join the site during a session time, you are automatically paired with a language speaker who is fluent in the language you wish to learn. The site encourages users to talk to a number of different speakers within each session. So if you speak French and want to learn English, you’ll be paired up with a native English speaker who wants to learn French. The site soft launched this past week and already has 1,500 signups. If i die - the digital afterlife facebook application.
Particulares. Singapore Airlines scraps self-service kiosks. Share By Future Travel Experience Singapore Airlines has decided to remove its 24 self-service check-in kiosks at Changi Airport following low usage among passengers.
Passengers flying with Singapore Airlines from Changi Airport will no longer be able to check-in using self-service kiosks after the airline decided to remove them. A total of 24 kiosks had been in place, but passengers have shown a preference for online and mobile check-in, resulting in a low level of usage of the self-service kiosks. Did you know. Category: did you know Baby Boomers vs Generation X vs Generation Y Let’s compare the work performance: Baby Boomers vs Generation X vs Generation Y.
Quick reminder: baby boomers are those born after WWII (after 1945) up to the 1960s. Generation X is the generation born between the 1960s and early 1980s. Generation Y – also known as Millennials – were welcomed into the wonderful world between […] The memory toolbox 75 Tips and Resources to Go from Amnesic to Elephantic Many people expect increasing memory loss as they age, but this memory loss can be reduced or stalled with some simple memorization techniques, physical exercise, and a reduction of stress. The truth about slavery Throughout history an estimated 200 million people were enslaved. Fast talkers. Good Ideas, The Four-Minute Version. Creativity. Bienvenido a Huntcha!