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5 Ways Advertising Is Changing in a World of Non-Linear Media
Chris Schreiber is director of marketing at social video advertising company Sharethrough . Before joining Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google. Earlier this month, the advertising industry’s leading brands, agencies and technology platforms descended on New York City for Advertising Week to discuss how brands can effectively connect with consumers across today’s fractured media landscape. Participants analyzed the increasing role of brand content, the changing nature of content distribution and the complexity of measurement. One particular observation emerged on multiple occasions: When it comes to how we consume media, we no longer live in a “linear” world.
Airlines give their best customers access to branded zones at cinemas and events
Airlines give their best customers access to branded zones at cinemas and events 8 December 2011 | IKEA stores in Canada feature ‘green parking’ spaces close to the entrance that are reserved for drivers of hybrid cars and fuel-efficient vehicles. Credit card companies such as Amex and Mastercard have been opening airport lounges for their members (at for example Toronto and Budapest airports). UK mobile operator 02 gives its customers exclusive access to concert tickets up to 48 hours before general release, while Palmeiras, one of the major football teams in Brazil, reserves 5,000 seats exclusively for Visa Card customers.Verbling Links Up Language Learners With Native Speakers Through Live Video Chat
It’s a well known fact that people improve foreign language skills when interacting and communicating with other people who speak the same foreign language. Y Combinator -backed Verbling is launching today as a easy to use online conversation exchange for language learners, leveraging in-browser video chat. The site allows you to sign up and choose the language you want to learn. Since the site doesn’t have a massive userbase just yet, Verbling hosts sessions as specific times daily (12 pm PT and 7 pm PT) where people can show up and chat with each other.
Singapore Airlines scraps self-service kiosks - Future Travel Experience
share By Future Travel Experience Singapore Airlines has decided to remove its 24 self-service check-in kiosks at Changi Airport following low usage among passengers. Passengers flying with Singapore Airlines from Changi Airport will no longer be able to check-in using self-service kiosks after the airline decided to remove them. A total of 24 kiosks had been in place, but passengers have shown a preference for online and mobile check-in, resulting in a low level of usage of the self-service kiosks.
I have to admit when the good folks at Riverhead mentioned that they were working on an animated video promoting Where Good Ideas Come From , I wasn't fully convinced it was going to be worth the effort. But the absolutely brilliant video they produced with Cognitive Media in the UK shows how wrong I was. It's genuinely worth watching multiple times, which is something I've certainly never said before about a book promo. Just four days after we released it, it's been viewed almost 100,000 times. My only concern is that people will buy the book after seeing the video and will be disappointed to find that, in fact, there are no turtles in the book itself.
Good Ideas, The Four-Minute Version
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