80% of Smartphone Users Multitask While Watching TV. Digital media marketing firms are failing to reach half of consumers. As many as half of all companies running social media marketing campaigns are seeing their messages fall upon deaf ears, according to data from the Digital Life 2012 report published by TNS today.
The report, which is based on the assessment of how 72,000 selected consumers from 60 different countries interact with brands and products online, found Brits and Americans to be the most unresponsive to digital marketing campaigns. While consumers in the US (60 percent) and the UK (61 percent) may be cynical, those in developing markets were found to be more considerably more open to engaging with companies over the medium with Columbia (33 percent) and Mexico (37 percent) the most fertile grounds for social media campaigns. The report also found that 59 percent of those in developing markets view social networks as an excellent source for learning about brand and products.
That’s considerably higher than than the 44 percent average worldwide. E-commerce Sites' have 10-second Timeframe. The dawdling days of dial-up are all but consigned to the history books, and now it seems that expectations for high-speed Internet access on tap are sky-high.
A new study suggests that 38% of online shoppers abandon websites or apps that take more than 10 seconds to load, which is timely news as we fast-approach the busy Christmas season when it’s thought £6.85bn will be spent online in the UK. The study was commissioned by cloud-computing company Rackspace, and it surveyed 2,000 UK adults aged 18 years-old and over across the UK in October.