Modern Mail » Blog Archive » The Most Popular Social Networks And Who is On Them. By ksmith in Social By Caitlin Rambo, Marketing Assistant 11/17/2011How much time do you spend online?
According to a time use survey compiled by comScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape. Exhibit 1: 100 Most-Visited Websites by category, according to Google Ad Planner Where are we actually spending our time online? Google has compiled a list of the 100 most-visited websites in the United States.
The Internet can deliver information instantaneously, so naturally search engines and other information-related websites comprise the most popular category – sites ranging from web portals, such as Yahoo! Which social sites are Americans frequenting the most? Sources. Cost of passage into adulthood? One iPhone, not a car. The major character in most adolescent lives during their Holden Caulfield years tends to be a beat up old jalopy of a car. Many teenage adventures over the years have started with a tank of gas, nothing to do, and a whole lot of time to kill, but today’s generation has begun preferring, wait for it, smartphones. According to the : In a survey to be published later this year, Gartner found that 46 percent of people 18 to 24 would choose access to the Internet over access to their own car.
Only 15 percent of the baby boom generation would say that, the survey found. I’m not sure if I should be proud because this generation doesn’t feel the need to have their own cars to clog up the skies with, or if I should be sad because the days of misadventure and road trips are long behind us at this point. Exhibition World: Digital marketing. World - A study from the Centre for Exhibition Industry Research (CEIR) has found that more than half of exhibition professionals consider digital marketing as vital to the success of live events.
According to the report, put together by the CEIR and marketing agency George P. Johnson, 40 per cent of us believe digital media is a ‘vital’ component and 17 per cent consider it a ‘lead tactic’, while email, with 95 per cent of he vote, is viewed as the most-used digital media by exhibition production teams. 70% of companies yet to launch a mobile site: survey. Despite the rapid growth in popularity of mobile internet use, two-thirds of companies have yet to optimise their websites for mobile.
This is one of the findings from our Conversion Rate Optimization Report, produced in association with RedEye, and based on a survey of more than 700 client-side and agency digital marketers. It's a missed opportunity, especially for retailers, as there are enough success stories now to show that mobile can work. Growth in mobile internet usage According to stats from the ONS, there has been significant growth in mobile internet adoption over the last 12 months, with an extra 6m using their phone to access the web than in 2010.
The table below shows the number of UK internet users that accessed the web via mobile in 2011: Our Mobile Websites and Apps Optimization Best Practice Guide, written for Econsultancy by Belron's Craig Sullivan, contains some useful stats on the growth of the mobile internet. Growth in worldwide mobile traffic (% of all unique visitors) Portugueses continuam a não usar Internet com frequência. 'Engagement': Fashionable Yet Bankrupt. 75% of the UK surf the Web whilst watching TV. Have you ever found yourself sprawled on the sofa in front of the TV, with either your laptop, tablet, mobile phone – or maybe all three – by your side for easy access?
If this scenario sounds foreign to you, then it seems you may be in the minority. A study into TV viewing habits in the UK has found a massive growth in what’s known as ‘media stacking’, with more than three quarters (76%) of viewers surfing the Web on their laptops, or using their mobile phones and tablets whilst simultaneously consuming their favourite TV shows. Women Dominate Men at Social Networking. Women use social networks to connect with their friends, family and colleagues more than men, finds a new survey.
Men, however, are more likely to use voice/phone communication than women. The survey, fielded by Rebtel, focused on expected future use of social media, social media consumption habits and popularity of social media as the choice of U.S. adults if they were to be restricted to one method of communication. “Our findings show that men tend to lag behind women when it comes to communicating with others through social media, which debunks other recent studies that suggest that men are more savvy networkers between the sexes,” says Rebtel CEO Andreas Bernstrom. Woman significantly lead men when it comes to social networking.
While men are more likely to use voice/phone communication than women, they only lead by a narrow margin. Here's a breakdown of the findings: The survey polled 2,361 U.S. adults over age 18 between May 17 to 19. Are Facebook Fans Useful? Study Says Yes. Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey.
The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans. The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn. How Consumers Interact With Brands on Facebook [STUDY]
How Does Language Influence Likes On Facebook? How do you like this: Some languages might be more conducive to Facebook likes than others.
Cultural factors are a much larger determinant, however. So says online translation portal Bab.la , which has tallied up the use of the famed Facebook like button in different languages. Now, let’s qualify the data: These statistics show how often speakers of different lanugages like Bab.la’s online dictionary content, not Facebook overall.