By Connie Harryman , Applied Concepts Creativity Guest Blogger IIR USA LIVE Front End of Innovation Europe 2010 Topic: Idea: A Framework for Driving Innovation Throughout Your Organization Speaker: Daryl Dunbar: SVP of Innovation, REED ELSEVIER
Social media data flow will likely be open and standardized soon, but not the social applications themselves, keeping the walled gardens up between social apps for the time being. The emergence of Facebook, Twitter, and the rest of the social Web as a global force in the last several years has done a great deal to highlight their potential to fundamentally alter the way we communicate and collaborate both at home and in business. However, despite the movement of social computing into our daily lives we're all clearly on a long journey together as the technologies themselves emerge from infancy. The state-of-the-art today when it comes to the social computing environments that surround us now -- in our browsers, mobile devices, and elsewhere -- underscores how much more we have left to do to make these new modes of digital conversation and discourse become mature, efficient, safe, and truly useful.
In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”
As we enter a new decade, it seems appropriate to reflect on the transformation of the “Enterprise.” No, I am not talking about the starship! I am referring to the organizational framework that has been the mainstay of business structure for the past couple of decades. Historically many models of enterprise structure have emerged: functional, divisional, centralized, decentralized and matrixed, to name a few. Rather than debate the merits and demerits of these, let us envision what the future model might be for a successful enterprise. What will the next generation business enterprise look like?
Historically 70% of job growth in the U.S. has come from the small business sector – including the world of start-ups in Silicon Valley and elsewhere. While small businesses are known for their agility – out of necessity – they are also much more susceptible to the vagaries and uncertainties emanating from Washington, DC these days. This presents a daunting challenge to entrepreneurs, who commit their personal wealth to hire employees in anticipation of economic and business growth and resulting higher profits. Adding employees for a small business requires a level of certainty regarding each prospective employee’s cost and productivity. Uncertainty is the enemy of small business job growth and Washington continues to add layer upon complex layer of uncertainty at the foot of small business management.
This time last year, I wrote about the 10 ways social media will change 2009 , and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg , founder and chief strategist at Ustrategy.com - a boutique consultancy focusing on helping companies succeed.
I’ve just spent a very wonderful 2.5 weeks offline with friends and family for the holidays. As much as my life is fueled by my work and connections online, it sure was wonderful to unplug and recharge. I’ve also been thinking quite a bit about what’s to come this year and wanted to stat a conversation openly here with all of you.
SEE ALSO: 115, And Counting ... Put on your seat belts, folks. The roller coaster of a year that was 2009 is grinding to a halt and 2010 is getting ready to blast off. We saw bankruptcies.
Just so you know, this year, I’ll do even better than last year (notice by adding the word “even” it makes it seem like I did really well last year but will improve over that sterling performance. Looking Back at CRM 2009 Forecast and decide whether “even” is justified or just a psychological ploy). One of the reasons for that is because of refinements to my incredibly good algorithm that drove my forecast last year.
The holidays are precious for the time that we spend with family and friends. At this time of the year, we remember what is most important to us — the people who make our lives better by loving and supporting us — and focus on interacting with them for some (but not enough) time. In 2010, let us the focus on interactive relationships past the holidays and make it our most important work throughout the year.
Whether you work for someone or yourself, things tend to slow down for many of us in the final two weeks of the old year. What better time to do a little business sprucing?
Dec Filed Under Best of 2009 , Blogging , Facebook , LinkedIn , List Building , Ning Sites , Personal Development and Success , Public Relations , Search Engines , Social Media and Social Networking Sites , Targeting , Twitter I’ve bookmarked and skimmed a dozen or more articles that project the path of social media in 2010.
Posterous, a very easy to use blogging tool, ranks 55= on the Top 100 Tools for Learning 2009 list and is one of the 10 tools for 2010 that I think are worth considering. Yesterday Posterous announced the launch of big upgrades to their group blog system so that now you can setup a group blog to have its own profile AND its own autopost sites. Posterous
This past week 17 new mashups were added to our mashup directory and 15 different APIs were used to build them. Some of the newer or less frequently seen APIs include Google Wave and Google Translate . The most often used APIs this week are Google Maps , Twilio , and Twitter . And the most frequently used types of APIs were Mapping (2 APIs, 5 mashups) and Social .