The evolution of the web. Social Business in Pictures. They say a picture is worth a thousand words. And we think that can be true. Especially with hard to grasp concepts like what social business is and how it works in corporations. Well here are a few infographics that we think show what is happening now and in the future of the business of community and social better than we could ever illustrate through words: What is a social business?
What is the current state of social business. What does the future hold? Noticias sobre el grupo En el Azul. TripAdvisor lanza un servicio integral de análisis para empresas turísticas. TripAdvisor ha anunciado hoy el lanzamiento del nuevo panel de gestión de TripAdvisor, un nuevo servicio de análisis que presenta el rendimiento de un negocio en TripAdvisor. Los establecimientos podrán a partir de ahora usar los datos y la información que este panel ofrece para realizar un seguimiento de su contacto online con el cliente, identificar áreas de mejora y tomar decisiones informadas.
El nuevo panel de administración está ya disponible de manera gratuita para todos los representantes de las empresas registradas a través del Centro del Propietario de TripAdvisor. Este panel proporciona reportes más completos acerca de todos los comentarios recibidos, el índice de popularidad, sus competidores más directos, y los países que más tráfico generan a su ficha en TripAdvisor. Una versión más completa de este panel de gestión estará disponible en las próximas semanas exclusivamente para los hoteles suscritos a Perfil Plus.
Características del panel de gestión.
Google factura más publicidad que todas las televisiones autonómicas | Medios. El mercado publicitario español se desangra. Así lo indican los números rojos que predominan en el mapa de la inversión presentado por Infoadex. Las cifras caen, las preocupaciones aumentan. "Hemos perdido ocho años de inversión publicitaria", sentencia Pedro Villa, responsable del estudio. El volumen de inversión publicitaria en 2011 se situó en 12.061 millones, una cifra casi idéntica a la regsitrada en 2003: 12.040 millones. En este panorama destaca Google, cuya facturación por publicidad en España se situó en unos 368 millones de euros, una cifra muy superior, por ejemplo, a los 198 millones que facturaron todas las televisiones autonómicas.
Esto es, 170 millones más. La inversión publicitaria en España descendió un 6,5% en 2011 respecto a 2010. el rojo es el color que predomina. Dentro de internet cabe distinguir entre enlaces patrocinados(460 millones) y formatos gráficos (439 millones). La televisión facturó en publicidad 2.237 millones. SMW New York Advertising and Marketing on the New Livestream. Alltop, all the top stories. 10 consejos y aspectos importantes para construir nuestra propia reputación online. “Se necesitan 20 años para construir una reputación, y cinco minutos para arruinarla. Si tú piensas sobre esto, debes hacer las cosas diferentes” (Warren Buffet). Una gran cita de uno de los hombres más exitosos e inteligentes del mundo. Las preguntas que suelen hacerse con más frecuencia cuando se trata de marketing de una marca y estrategia de social media son “¿Cómo puedo generar un público y construir mi reputación?
Y ¿cómo puedo hacer para que la gente participe, dialoge y comparta información y opiniones de forma favorable? Los mentores en medios de comunicación sociales coinciden plenamente, son auténticos, reales, coherentes, comparten contenido útil y participan en la conversación, pero también hay otras aspectos importantes para construir nuestra propia reputación online. Actuar igual a que si conociéramos a los seguidores en persona. Estar más interesados en los demás que en uno mismo. Mostremos parte de nuestro mundo personal. Colabore en conectar personas. Temple su humor. Símbolos para Twitter. What does 60 seconds of social media look like? | Infographics.
Inside Social Games · Social gaming news roundup: China, Google and PerBlue. 5 Content Marketing Ideas Worth Stealing. Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect. It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.
The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream. Creating content is time consuming and a creative challenge. 8 Content Marketing Challenges These are the challenges among many. As Steve Jobs says “Stay Foolish” The Power of Multi-Media Idea 1: Include Images and Photos What are infographics? What About You? Noticias sobre el grupo Social Media Marketing Spain. GOOGLE. The Emergence Of The Content Creation Class. Editor’s note: Guest contributor Joseph Puopolo is an entrepreneur and startup enthusiast, who blogs on a variety of topics including green initiatives, technology and marketing. The content creation class shall inherit the Internet.
Richard Florida coined the expression the “Creative Class”, his belief being that these some 30 to 40 million would be the driving force for economic development in a postindustrial world. Instead of driving the macro economy the Content Creation Class refers to the group of people who drive content on the internet those that write blogs, those that upload video to YouTube, and those that upload pictures to share with the world.
The Internet is a key segment within this postindustrial world identified by Florida. The rise of the content creation class Content creators have enjoyed advantages over content consumers since the dawn of the internet. Filling the content vacuum The content vacuum requires new content and it doesn’t seem to matter what it is. Tecnologías de la información y la comunicación. Las tecnologías de la información y la comunicación (TIC), a veces denominadas nuevas tecnologías de la información y la comunicación (NTIC) son un concepto muy asociado al de informática. Si se entiende esta última como el conjunto de recursos, procedimientos y técnicas usadas en el procesamiento, almacenamiento y transmisión de información, esta definición se ha matizado de la mano de las TIC, pues en la actualidad no basta con hablar de una computadora cuando se hace referencia al procesamiento de la información.
Internet puede formar parte de ese procesamiento que, quizás, se realice de manera distribuida y remota. «Las tecnologías de la información y la comunicación no son ninguna panacea ni fórmula mágica, pero pueden mejorar la vida de todos los habitantes del planeta. Historia[editar] El uso de las TIC no para de crecer y de extenderse, sobre todo en los países ricos, con el riesgo de acentuar localmente la brecha digital[5] y social y la diferencia entre generaciones. Renren - HOME. Embracing Change: From Tech CEO to Hotel CEO. Ben Rafter With the tech industry moving at lightning speed, Aqua Hotels & Resorts in Hawaii are now benefitting from the expertise that their new President & CEO brings to the table. For more than fifteen years, Ben Rafter has been directing successful e-commerce and technology companies such as JetAway/Travelworm, Get2Hawaii and Innerlinx (renamed Livbid), a real-time auction model, which was eventually sold to Amazon.com.
Returning to the industry where his career first began with Westin Hotels & Resorts, at Aqua, Ben is an active participant in advancing tech industry best practices for the hospitality industry. In this role, he’s also been charged with the task of developing and executing the company’s global growth strategy. Your career kicked off in the hospitality industry and you’ve been back in it for the past 10 years or so. In between, you co-founded a technology startup and stayed in that industry for several years. Embrace change. The experience should be localized. Big Results + High ROI = Happy Customers. Flip.to is a new marketing platform that helps hotels turn their guests into advocates.
After completing a successful beta, we’re announcing a new batch of results that would make any hotelier smile. Nearly one in four guests has used Flip.to to spread the word to their friends, family and colleagues about their upcoming trip, and in turn, where they’ll be staying. This level of engagement is far higher than traditional marketing campaigns and has translated into big numbers in just about every metric, including ROI. Every post that a guest makes to their social networks through Flip.to reaches 275 people on average. For every 100 posts, hotels have seen 300 to 1000 people click on the shared link back to the hotel’s website. Plus each link has a unique code that allows Flip.to to personalize the experience specifically to that guest’s network.
Bernard Metzger John Moser. 3 usos de códigos QR que me impactaron. How a grocery giant uses technology to innovate - McKinsey Quarterly - Business Technology - Strategy. Cooperative Consumers Coop, better known as Coop, was Italy’s first retailer to embrace hypermarkets, in the 1980s, and then began opening even bigger superstore venues while expanding its offerings to include insurance and banking services, electricity, and prescription drugs. Throughout this expansion, Coop sought innovative ways to support its strategy with technology.
Massimo Bongiovanni has strongly helped the company realize that goal as president of Coop Centrale, which manages purchasing and distribution for the retailer’s cooperative network of stores, as well as the IT and services that support marketing, pricing, and other elements of Coop’s commercial policies. Earlier this year, McKinsey’s Brad Brown, Lorenzo Forina, and Johnson Sikes spoke with Massimo Bongiovanni about technology’s role in fostering growth and innovation. McKinsey: How do you manage technology within Coop’s networked corporate structure? Massimo Bongiovanni: First of all, Centrale is a service company. Supermarkets experimenting with 'smart' food labels. Video: Supermarkets experimenting with 'smart' food labels The future of food shopping may look a lot different than what you see in stores now. Some stores are experimenting with labels that do more than just tell you a price or list ingredients.
They can tell you if the food is safe. Karen LaFlamme has two children, a husband and her father to feed. She wants to be careful with what crosses her table, avoiding anything contaminated. "I would feel terrible, especially with my dad that's elderly. So I want to be sure that the food my whole family eats is safe," said LaFlamme. So she's interested in supermarkets that are making use of some pretty advanced technology to make sure what you buy is safe. "These two bars change and this makes the bottom bar code not readable any longer and the top bar code becomes readable so when you scan this at the checkout counter instead what you come up with is error, bad product," said Brett Lucht, University of Rhode Island researcher.
Electronic Shelf Labeling (ESL) l SES - Store Electronic Systems. Targeting Your Facebook Messaging For the Greatest Impact - Search Engine Watch (SEW) Has the ever-growing, ever-knowing, social networking site Facebook reached its peak? Well at over half a billion users to date and growing, the peak of Facebook's popularity remains to be seen. Brands and companies are flocking to the site, following in the steps of the consumer, further cementing Facebook's long-term presence.
So what does this mean to you, website owner, search engine optimizer, fellow/future social media strategist? It means we all should take a second glance at Facebook, and figure out how to make it work for us. The first step is to get a Facebook business profile page. Messaging How well do you know your Facebook fans? Q&A: Simply ask fans questions. Any of the above messages can be sent to a select number of your fans.
Measuring Your Impact Now that you've gotten your profile set up, have started messaging, and are slowly gaining fans, you have the perfect set-up for a great Friday night project: data sampling. Have you looked at your Insights lately? Social Media Marketing. Social Media Marketing – 10 Inspiring Infographics. Social Media By Jeff Bullas, Published December 2, 2011 Source: ethority.net In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die.
Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members. The world’s obsession with anything social online has given marketers access to networks that are instant in response, multi-media rich and ever challenging. Some Social Network Surprises Some surprising results and unexpected networks and social media platforms have made their mark this year with Tumblr now attracting over 90 million unique visitors every month andStumbleUpon driving over 50% of all social network traffic.YouTube is attracting more than 50% more views than 2010 and threatening traditional TV advertising and marketing 1. 2. 3. 4. 5. 6. 7. 8. 9.
Twitter. @Rodmanray’s (Raúl Rodríguez) recent tweets. Business and Web 2.0 An interactive feature - McKinsey Quarterly - Business Technology - Strategy. For the past seven years, thousands of executives from around the world—across a range of industries and functional areas—have responded to a McKinsey survey on how organizations are using social (or Web 2.0) technologies. In 2009 we created an interactive tool that links the data from these survey results and charts it to the emerging trends in Web 2.0 adoption. This interactive focuses on several of the survey’s core questions—from what technologies and tools companies view as most important to what kind of investments, if any, organizations plan to make in Web 2.0 in the future. Our most recent survey examines the business use of 13 social technologies and tools: blogs, collaborative document editing, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, online videoconferencing, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.
Interactive.