Marketing Wisdom / Strategy
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5 Often-Missed Marketing Opportunities You Should Learn About Today [Podcast] Click to listen to the podcast: Marketers get pulled in many directions: writing blogs, exploring new social media sites, updating websites, optimizing for search engines, crafting awesome subject lines for emails...and much more. A lot of these activities take up valuable time. But there are also marketing opportunities you probably haven't thought of, and some of them are the easiest steps you can take to support your other marketing initiatives. Don't Miss These Marketing Opportunities
How to Prepare Your Marketing for the Holidays The time has come...the pre-holiday season is upon us! Well, maybe it's not so "pre" anymore. I walked through a home improvement store the other day (It was not yet the first of October), and there was a large display of Christmas Trees already set up...WOW. For me, the message was clear: "Ready or Not, the Holidays are coming!" If you don't already have all of your holiday marketing mapped out, don't panic.
Managing and Announcing Healthcare Mergers and Acquisitions There is one constant in the healthcare industry: change. New rules and regulations, changing technology, additional facilities...very little stays the same for very long.
We might still be dealing with winter snow, but now is the time to give your Message On Hold program a thorough spring cleaning. Since a seasonally-relevant on hold marketing program is the most appealing to callers, you should freshen up your messages throughout the year. What can you do right now? Switch your music to a more light-hearted theme. ( Click Here for Samples ) Start promoting your springtime events Include upcoming hours of operation On Hold Marketing For Your Industry
Why Real Estate Professionals Need To Include Virtual Tours With Listings Attention Real Estate Agents: Your clients want to shop for homes online. According to the National Association of Realtors, 88% of people in the market for a new home searched properties online . 63% went to see a house in person because they saw it online. Because so many prospects are searching homes online before visiting properties in person, two things have happened: Buyers look at fewer properties before making a purchasing decision. Prospects who find you via social media are more qualified and know what they want.
The key to creating well-optimized on hold marketing programs is starting with well defined objectives. How can you write a great script and great content if you don't know what your goals are? Here are some common Message On Hold programming objectives and how to structure your content to achieve them: Entertain . Do you want to make hold time fun, interesting, and entertaining? Consider using some creative methods to fill your hold time.
How To Avoid Jargon In On Hold Marketing Jargon, or “ Special words or expressions that are used by a particular profession or group and are difficult for others to understand , ” is often a deal-breaker when developing effective marketing programs. On hold, marketing messages are heard, not seen or read, so it’s especially important to avoid unclear terminology. Why? Unknown, technical language confuses listeners and distracts them from your messages. If you want your Message On Hold program to reach your callers effectively, you need to avoid jargon in your marketing.
Happy New Year! And what year is it? 2012, of course… but is that “twenty twelve” or “two thousand twelve”? As we transitioned from the 1990s into the 2000s, people stopped saying the first two digits together (i.e. “nineteen”) and switched to saying the whole number (e.g. “two thousand”, “two thousand five”).
Did you learn how to brainstorm when you were in school? Our teachers taught us how to work in groups and the right ways to resolve conflicts, but brainstorming techniques were rarely part of the curriculum. So what is brainstorming? Wikipedia says that Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members.
The average caller expects to be on hold for only a few minutes, according to a recent study. 21% of those surveyed admit that they will stay on hold for less than a minute before giving up, but 65% reported that they would wait on hold from 1 to 3 minutes. Only 14% would wait on hold for more than 3 minutes. When callers reach their hold time threshold, they often hang up. You might have lost a sale and have definitely upset your customer. What does this mean for the length of your Message On Hold program?
11 Tips for Writing Your Own On Hold Marketing Program Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some considerations: Who is listening to your message? What do you want your callers to hear on hold? How can you best capitalize on holdtime to market your business?
Around this time 519 years ago, Christopher Columbus discovered America. Our elementary education (or, in my case, the Alvin and the Chipmunks episode where Theodore is failing his history class) taught us about how Columbus wanted to embark on a journey to search for this new world. Regardless of where you first heard the story, your educators had yet to discover the hidden lessons this tale would have in store for the modern marketing world. Here are three things inbound marketers should keep in mind this Columbus Day. 1.
Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism. Marketing + Journalism = Marketalism. Marketalism [mar-keht-uh-liz-em] noun, verb : 1. the merge between the rudiments of traditional journalism and using content for marketing 2. to create content that is relevant and timely for professionals in a specified industry Still not convinced?
I never truly appreciated what goes into creating a logo until I became a writer here at Bit Rebels. Richard has written a lot of articles about logos and logo design, and with each one I learn a little more about them, and their evolution. For example, have you ever seen the progression of the Warner Bros. logo in the Harry Potter movies? It’s freaky to say the least. There are also those trippy logos that aren’t real, but still mess with your head. An example of that would be these Brandversations .
There are two sides to everything... including our brains. (And you thought it was just a lump of gray matter.) Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left or the right brain. When writing for radio, which side should we appeal to?