iPad Magazines: The Pros & Cons. When the iPad was launched earlier this year, one of the big talking points was that the iPad might be the savior of magazines. By now many magazines are available on the iPad, either in their own standalone app or in a virtual magazine store. In this post we look at how magazines are using the iPad, what the user experience is like, and what iPad magazines still need to do to improve. We'll analyze a standalone iPad magazine app (Wired) and a service that offers access to many different magazines (Zinio). Note that we're focusing purely on the user experience of iPad magazines, rather than business matters like profitability or number of downloads. Wired Wired magazine has been the most high profile magazine to utilize the iPad's interactivity.
Each new edition costs US$4.99 and is a fairly bulky download - the most recent 'Web is dead' edition was 482MB. The iPad version of Wired features videos, touchscreen infographics, slideshows, music and more. Zinio: Multiple Magazines. Hearst president talks about the future of magazines. At day two of Marketing Week, president of Hearst Magazines Cathie Black was the luncheon speaker with a talk entitled “Innovation: The Future of Magazines.” In a half-hour that recognized the industry’s hardships while looking to the future, Black painted a picture that was not as bleak as many might have expected despite Hearst having folded “one or two” magazines in the past year. Black stated total subscriptions for Hearst’s titles, which include Esquire, Cosmopolitan, Good Housekeeping and Popular Mechanics along with 11 other U.S. titles and nearly 200 international editions are up over last year and total circulation is about even.
She seemed Hearst optimistic about the future of the company and print in general. “Print as we know it today will be around for a very long time,” she said, noting that magazines have three revenue streams, newsstand sales, subscriptions and advertising while digital and television models don’t. The Future of Magazines. Others divide “the world of periodical literature” into five general classifications: 1. Sensational 2. Popular 3. Substantive News or General Interest 4. Technical or Trade 5. I see several colleges assigning four types: newspapers, popular magazines, trade journals and scholarly journals.
Reviewing a dozen charts defining the varying types of published periodicals I find that most adhere to similar explanations. All of them omit “Literary Journals/Magazines,” which are a decidedly separate category from “Scholarly Journals,” (and God knows that, by circulation alone, they could never be called “popular”). Daily newspapers are a decidedly different form of periodical publishing than any magazine or journal and so I cover them in a separate section, The Future of Newspapers. The Key Distinctions in Periodical Publishing Let’s just call it as it is: you publish for love, for money or for prestige. Looking at Ad-Supported Magazines Magazine Statistics How Many Magazines? Source: ASME (dead link)
Le futur des magazines sur iPad. La tablette d'Apple bouleversera-t-elle le monde de l'édition ? L'attention s'est surtout tournée vers les livres et quotidiens. Mais il me semble que ce sont les magazines qui seront les plus transformés par l'interface. Par Frédéric Kaplan, spécialiste des nouvelles interfaces, chercheur à l’EPFL et fondateur de la société OZWE. Pour commencer, rappelons que les magazines sont déjà dans leur format papier des interfaces de lecture sophistiquées. The Next Big Platform for Magazines Could be Facebook. Today, Vanity Fair for the iPad appeared in Apple's App Store. This summer, the title — and many others — may be available directly in your Facebook newsfeed. Synapse, a subscription marketing agency that works with major magazine publishers like Condé Nast, Hachette Filipacchi and Hearst, is working with with Alvenda, a company that specializes in Facebook shopping applications, to enable publishers to sell subscriptions directly on Facebook Pages and even in users' newsfeeds beginning in July or August.
AdAge reports that the tools will allow users to share articles with friends that can then be expanded into dynamic pop-ups on their newsfeeds, complete with ads and directions to subscribe to the magazine elsewhere on Facebook. "Consumers don't want to leave where they are on the web, wherever they are," Alix Hart, VP for online marketing at Synapse, told AdAge. Notably, Facebook will not be taking a cut of the revenue generated by subscriptions via the app. La presse française veut centraliser sa diffusion sur iPad - Journal du Net > e-Business. Les éditeurs de presse régionale, nationale et magazine planchent sur des projets de kiosques numériques pour centraliser la diffusion de la presse sur iPad. Afin d'occuper le terrain avant Apple ? Après la mainmise de Google sur l'accès à l'information, c'est celle d'Apple sur la distribution de la presse en ligne que les professionnels du secteur cherchent à éviter.
Le Syndicat de la presse quotidienne régionale français (SPQR) doit présenter mercredi 22 septembre un projet de kiosque numérique sur la tablette d'Apple. Selon "Le Figaro", l'application, baptisée "Presse régionale", sera proposée gratuitement aux utilisateurs de la tablette d'Apple, qui devront par la suite débourser 79 centimes d'euro pour télécharger la version numérique d'un journal du jour. Ce kiosque pourrait par la suite s'élargir à la presse quotidienne et magazine. How Publishers Plan to Monetize iPad Content. Macala Wright Lee is the Founder of FashionablyMarketing.Me, one of the web’s leading digital marketing blogs for fashion, luxury and lifestyle industries.
You can follower her on twitter at @FashMarketing or @Macala. Apple announced earlier this week that it had sold more than 300,000 iPads in the U.S. on the first day. Furthermore, iPad users downloaded more than one million apps from the App Store and 250,000 e-books from the iBookstore on that day alone. The release of the iPad has the publishing world wondering if paid digital content will put the industry back in the black. While e-books are showing strong growth (as seen by the first day’s downloads), the water is murkier when it comes to newspapers and magazines. All three of the industries are facing formidable challenges in transitioning from print to digital mediums, but some publishers are already taking some interesting approaches. Exploring Multiple Revenue Streams “The web is about sharing experiences,” says Abrams. PixelMags digital publishers for the iphone.
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