Magazine 2.0
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iPad Magazines: The Pros & Cons
When the iPad was launched earlier this year, one of the big talking points was that the iPad might be the savior of magazines . By now many magazines are available on the iPad, either in their own standalone app or in a virtual magazine store. In this post we look at how magazines are using the iPad, what the user experience is like, and what iPad magazines still need to do to improve. We'll analyze a standalone iPad magazine app (Wired) and a service that offers access to many different magazines (Zinio).
Hearst president talks about the future of magazines
At day two of Marketing Week , president of Hearst Magazines Cathie Black was the luncheon speaker with a talk entitled “Innovation: The Future of Magazines.” In a half-hour that recognized the industry’s hardships while looking to the future, Black painted a picture that was not as bleak as many might have expected despite Hearst having folded “one or two” magazines in the past year. Black stated total subscriptions for Hearst’s titles, which include Esquire , Cosmopolitan , Good Housekeeping and Popular Mechanics along with 11 other Hearst Magazine president Cathie Black U.S. titles and nearly 200 international editions are up over last year and total circulation is about even.The Future of Magazines
Data to July 28, courtesy of Folio magazine : total magazine advertising pages for the first six months of 2011 are up 1 percent from the same period last year. As the success of most consumer magazines is driven primarily by advertising revenue (rather than circulation revenue), the simultaneous shift of ad dollars to web advertising is the one of the largest problems facing large-circulation magazines today (whether before or during this soft economy). Few magazine publishers could survive the loss of ad revenue if they discontinued their print versions. While they are becoming increasingly adept at generating revenue from their web sites, web-only publishing models cannot supplant a print and web model.
Le futur des magazines sur iPad
La tablette d'Apple bouleversera-t-elle le monde de l'édition ? L'attention s'est surtout tournée vers les livres et quotidiens. Mais il me semble que ce sont les magazines qui seront les plus transformés par l'interface.
“Consumers don’t want to leave where they are on the web, wherever they are,” Alix Hart, VP for online marketing at Synapse, told AdAge. “Facebook is a place where we think that over the coming year there are going to be more and more opportunities to present magazine offers in a really relevant way to consumers, as they’re starting to share magazine content in a much deeper way than ever before.” Notably, Facebook will not be taking a cut of the revenue generated by subscriptions via the app. What’s unclear, however, is how much information Facebook will reveal to the publishers — an issue companies like Condé Nast have had with Apple, who will not reveal the names and addresses of those who purchase iPhone and iPad apps of magazines. It’s also currently unknown how Facebook will be incorporated into the digital newsstand publishers announced last December.
The Next Big Platform for Magazines Could be Facebook
Les éditeurs de presse régionale, nationale et magazine planchent sur des projets de kiosques numériques pour centraliser la diffusion de la presse sur iPad. Afin d'occuper le terrain avant Apple ? Après la mainmise de Google sur l'accès à l'information, c'est celle d'Apple sur la distribution de la presse en ligne que les professionnels du secteur cherchent à éviter. Le Syndicat de la presse quotidienne régionale français (SPQR) doit présenter mercredi 22 septembre un projet de kiosque numérique sur la tablette d'Apple. Selon "Le Figaro", l'application, baptisée "Presse régionale", sera proposée gratuitement aux utilisateurs de la tablette d'Apple, qui devront par la suite débourser 79 centimes d'euro pour télécharger la version numérique d'un journal du jour. Ce kiosque pourrait par la suite s'élargir à la presse quotidienne et magazine.
La presse française veut centraliser sa diffusion sur iPad - Journal du Net > e-Business
How Publishers Plan to Monetize iPad Content
Macala Wright Lee is the Founder of FashionablyMarketing.Me , one of the web’s leading digital marketing blogs for fashion, luxury and lifestyle industries. You can follower her on twitter at @FashMarketing or @Macala . Apple announced earlier this week that it had sold more than 300,000 iPads in the U.S. on the first day. Furthermore, iPad users downloaded more than one million apps from the App Store and 250,000 e-books from the iBookstore on that day alone. The release of the iPad has the publishing world wondering if paid digital content will put the industry back in the black. While e-books are showing strong growth (as seen by the first day’s downloads), the water is murkier when it comes to newspapers and magazines.Predictably, the tech world is abuzz with talk of Flipboard today. The new free iPad app is pitching itself, perhaps hyperbolically, as “the world’s first social magazine” – essentially, it gathers together content from readers’ social networking buddies and re-presents it in what it says is a magazine style. It’s come from nowhere, but — founded by Tellme ex-CEO Mike McCue and ex Apple (NSDQ: AAPL) iPhone engineer Evan Doll — Palo Alto-based Flipboard has already attracted $10.5 million in first-round venture money from Kleiner Perkins Caufield & Byers and Index Ventures, together with Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz, Peter Chernin, Ron Conway, Alfred Lin, Peter Currie, Quincy Smith and Ashton Kutcher. Plus it’s acquired Ellerdale , a software company whose algorithms make sense of hotly-linked content on social networks, to gather and serve relevant material in to the “magazine”.
Flipboard Has $10.5 Million To Launch iPad ‘Mag’ Edited By Friends | paidContent
Discover's clean interface makes it easy to focus on what you're reading. Starting with a new cover each day, flip through articles and images from Wikipedia, swipe down to search, swipe up to see history, pinch to view tables of contents, or tap and hold words to learn more. Starting with any one of several stunning magazine covers, enjoy the article and picture of the day from the Wikipedia website along with other featured articles.
