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Fact: in the world of landing pages, there are far more misses than hits . If you’re skeptical of that statement, do some quick research by clicking on some paid search or display ads.
5 Rockstar Landing Pages that Deserve a High-Five (or do they?)
8 Ways Landing Pages Are Like A TV Sitcom
Dan Harmon is the creator of the quirky quirky TV show Community (NBC) . Harmon uses a unique circular device he calls an “Embryo” that defines the story arc of every show he writes. It maps the “hero’s journey” of the primary character through his or her 22 minute sitcom quest.
Voilà, vous vous lancez dans la vie passionnante d’une startup web, qu’elle soit B2C ou B2B (avec quand même un potentiel de plusieurs centaines de clients, je ne parle pas ici des entreprises faisant, par exemple, un software pour 3 ou 4 grosses boites très spécifiques).