Lokpal
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Opinion / Lead : I'd rather not be Anna
If what we're watching on TV is indeed a revolution, then it has to be one of the more embarrassing and unintelligible ones of recent times. For now, whatever questions you may have about the Jan Lokpal Bill, here are the answers you're likely to get: tick the box — (a) Vande Mataram (b) Bharat Mata ki Jai (c) India is Anna, Anna is India (d) Jai Hind. For completely different reasons, and in completely different ways, you could say that the Maoists and the Jan Lokpal Bill have one thing in common — they both seek the overthrow of the Indian State.
Himanshi Dhawan, TNN Aug 28, 2011, 01.52am IST ("We have won only half the…) NEW DELHI: Announcing that he would end his fast on Sunday morning, Anna Hazare described the Parliament resolution as "half a victory" adding that it belonged to the people who had supported him unflinchingly.
We have won only half the battle: Anna Hazare - The Times of India
TNN Aug 27, 2011, 08.42pm IST (Both houses of Parliament…)
Anna Hazare wins, Parliament passes resolution on Lokpal Bill - The Times of India
The Gold Standard » The post-LokPal world
I have refrained from joining the chorus of discussions because, in times such as this, there is more noise than information or substance.The Acorn » FAQ: Why Anna Hazare is wrong and Lok Pal a bad idea
Don’t fall for the miracle cure that is being offered. Corruption must be fought differently and it’s not easy.
Brand Anna - a case study on branding
Today I am going to give my views on why the Brand Anna has seen such a meteoric rise. I have tried to relate this meteoric rise to branding theories that we study in marketing classes in MBA. To me Brand Anna is a brand extension of Brand Mahatma Gandhi – The physical similarities between the two (the topi, the white dress, the physical features etc), the similarities in their core promises (a better future based on value systems), the similarities in their approach (fasting indefinitely, non violence, superior and unconquerable value systems etc) - all these have made us relate at a personal level to the core meaning of Brand Anna, trust the value proposition of Brand Anna and associate with it in ways that reminds us of the stories of freedom struggle that Mahatma Gandhi lead.