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Orchestre Symphonique Genevois. What is the Difference Between a Logo and a Wordmark. Written by: Amber Neely•edited by: Tricia Goss•updated: 4/16/2012 If you have ever heard the term wordmark, you might have been confused.

What is the Difference Between a Logo and a Wordmark

What exactly sets a wordmark apart from a logo? Are they entirely different, or do they share some of the same qualities? Find out exactly what a wordmark is and how using one can help your businesses grow. If you have heard the term wordmark, you might have been confused. Surviving Logo Design in the Real World: Symbols and Wordmarks. Continuing on from the last installment in this series of articles, “Surviving logo design in the real world,” Felix writes about the components of a logo – symbols and wordmarks.

Surviving Logo Design in the Real World: Symbols and Wordmarks

As designers, we should all know the difference between a wordmark logo and a symbol based logo. When designing logos, designers will likely aspire to design symbol based logos – due to that low grade design noise out there… wordmarks seem like the easier thing to do. There are a lot more mediocre wordmarks out there than symbols. The reason is probably that designers feel it is more creative. However, if we are looking at effectiveness, then both are valid and creative. Logo Design Gone Wrong: 10 Offbeat Examples. Logos define brands and they create corporate images because logos are what sticks in people’s mind and creates associations.

Logo Design Gone Wrong: 10 Offbeat Examples

Think Coca-Cola, Nike, or McDonald’s – what do you instantly picture in mind? Right, their logos. Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations. While the implementation of an effective logo can set a company up for success, the opposite is also possible. When outside input isn’t gathered to evaluate logo prototypes, designers can miss major steps and the result can be disastrous.

Improve your logo design. Famous Logos And The Cost Of Designing Them. Brand Nu - Art direction, Illustration, Typography &Graphic Design. Great Logos With A Secret Meaning. Simon Sinek: How great leaders inspire action.

KONY 2012. What Your Brand Can Learn From The Tug Of War Over Kony 2012. It’s hard to believe it was only a couple of weeks ago that the Kony 2012 phenomenon first broke.

What Your Brand Can Learn From The Tug Of War Over Kony 2012

In that short time, the Kony film’s content and the motives behind the film’s creation have been dissected from all angles. Not only has there been a backlash, there’s been a backlash-against-the-backlash (and one nervous breakdown). The film is like a Rorshach test: People look at it and see different things, with some viewing it as a moving documentary, others seeing it as a rousing call to action, still others seeing it as a piece of manipulative exploitation, and so on. But I look at it and I see something else, something you probably wouldn’t expect to hear. In Kony 2012, I see the future of marketing. Plexus Puzzles - Corporative Identity on the Behance Network. Logo Tips, Creative Ideas and Logos. Creating a professional image for your new logo design is one the most crucial steps to obtain new business.

Logo Tips, Creative Ideas and Logos

An effective logo design may not be visually an awesome logo. Take for example Coca-Cola™, IBM™, Microsoft™ and other successful corporations whom spend millions each year refining their brand. Brainstorming 2.0: Making Ideas That Really Happen. One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?”

Brainstorming 2.0: Making Ideas That Really Happen

While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. Pepsi and coca cola logo in time. Logo and identity design. How to Use Adobe Illustrator's Pen Tool to Draw a Fashion Sketch. Ten logo design tips from the field. I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1.

Ten logo design tips from the field

Logo design resources. I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers.

Logo design resources

Resource topics Click a topic to jump to that section. 60 Highly Clever Minimal Logo Designs. Depending on the flavor of your business, your logo may appear big and flashy, bold and colorful or just plain simple and clever.

60 Highly Clever Minimal Logo Designs

In this roundup, I’ve turned the spotlight towards the more simple and clever logo styles that leave a strong impression. As simplistic as they may appear, there is genius behind these 60 highly clever minimal logo designs. Negative space in logo design. It’s hard to beat a clever use of negative space.

Negative space in logo design

Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. How to Design a logo - speed video. Logopond - Identity Inspiration. Logo Of The Day - Logo Design Inspiration, Gallery & Award Scheme! Web Designer Help » 55 Really Creative Logos. 55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. This post was written by Thomas Hardy, he is a Newcastle based Web Designer/Developer. 31 Comments to “55 Really Creative Logos” #1 Posted by wpheroes (14.05.09 at 23:16 ) Awesome list!

#2 Posted by msnifadeleri (15.05.09 at 18:14 ) great logo works i’ve ever seen. . #3 Posted by Fabian (17.05.09 at 01:40 ) Thank you Thomas for such a great list. . #4 Posted by Thomas Hardy (17.05.09 at 02:13 ) Hey, glad your happy to be included, it was really good work. I am might get round to linking them up but for now I just don’t have the time to link all the logos up as it would seem pointless only doing a couple. #5 Posted by Joni (19.05.09 at 02:39 ) Wow, thanks for putting these together.

. #6 Posted by marie (23.05.09 at 15:05 ) Logospire - Logo inspiration gallery. Clever Logo Designs That Speak For Themselves. Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Do you really need a logo? The Top 100 Best Business Cards from 2010.

The top 100 best business cards of 2010 really are a varied collection, with more and more unique ways of creating business cards being developed every month. While large corporations typically elect for standard (and relatively boring) business cards, small businesses and freelancers can capitalize on their creativity and focused brand image to create a unique and creative business card. Large companies sometimes can create unique cards as well, as their larger budget and personal design teams can have free reign to develop something awesome.

Whether you’re a fan of letterpress business cards, functional business cards, vector and cartoon cards, or even a bit more clever business card, you’ll find some awesome cards in this collection. If you missed our post yesterday, you might want to check out the 50 Best Creative Logo Designs from 2010, as there is at least one that makes an appearance here as well! If you need more business card inspiration, check out these posts: Good Apples Kenny.