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written by: Amber Neely • edited by: Tricia Goss • updated: 4/16/2012 If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? Are they entirely different, or do they share some of the same qualities? Find out exactly what a wordmark is and how using one can help your businesses grow.
Continuing on from the last instalment in this series of articles, “Surviving logo design in the real world,” Felix writes about the components of a logo — symbols and wordmarks. As designers, we should all know the difference between a wordmark logo and a symbol based logo. When designing logos, designers will likely aspire to design symbol based logos — due to that low grade design noise out there… wordmarks seem like the easier thing to do. There are a lot more mediocre wordmarks out there than symbols. The reason is probably that designers feel it is more creative. However, if we are looking at effectiveness, then both are valid and creative.
Logos are all around us. To the general public they serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic. Advertisement <a href="http://ad.doubleclick.net/jump/fut.gb.creativebloq/tips;kw=logo-design;kw=branding;kw=industry-insight;kw=graphic-design;kw=tips;kw=how-to;tile=;sz=300x250;ord=2013040159?"
Copywriter and Art director duo wanted to have a card that they can hand out to promote themselves as a team, but also wanted to have opportunity to practice their professions individually. Rethink Canada designed this Mr. Lube gift and business card that demonstrates what the service is all about. Getting rid of that annoying "change oil" sign. The dual purpose business card design mimicked that of a tire gauge and allowed customers to check their tire tread before they called in for a service.
Start from 27:00 to understand their whole "Why" of the logo and campaign. I'm not pushing politics; they have a clear explanation to their logo and so should you! by Mar 15
It’s hard to believe it was only a couple of weeks ago that the Kony 2012 phenomenon first broke. In that short time, the Kony film’s content and the motives behind the film’s creation have been dissected from all angles. Not only has there been a backlash, there’s been a backlash-against-the-backlash (and one nervous breakdown).
Creating a professional image for your new logo design is one the most crucial steps to obtain new business. An effective logo design may not be visually an awesome logo. Take for example Coca-Cola™, IBM™, Microsoft™ and other successful corporations whom spend millions each year refining their brand. The design inspiration for these logos took a backseat to marketing savvy.
One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. T he problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas.
I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo design tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane.
I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section.
Depending on the flavor of your business, your logo may appear big and flashy, bold and colorful or just plain simple and clever. In this roundup, I’ve turned the spotlight towards the more simple and clever logo styles that leave a strong impression. As simplistic as they may appear, there is genius behind these 60 highly clever minimal logo designs.
It’s hard to beat a clever use of negative space in logo design. Here are 35 or so logos I enjoy that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy
55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. This post was written by Thomas Hardy, he is a Newcastle based Web Designer/Developer . 31 Comments to “55 Really Creative Logos”
Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Therefore, you should keep in mind that it is also the logo design that makes your business memorable and distinguishes it from the rest!