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During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises.
Date of update: unknown, but before January 23rd. The LocalBusiness schema has gotten more specific subtypes, some of which themselves have more specific subtypes too, making the total quite a long list.
Google’s marketshare and success at fighting spam in rankings continues to create pressure in the local search ecosystem as businesses vie to rank higher than one another in various markets. Some businesses are now resorting to relocating under the assumption that this will give them an advantage in rankings. Will it? Read on to find out.
It says something about Google’s local products that consultants and bloggers like Mike Blumenthal and Linda Buquet are known specifically for their skill in keeping track of the name changes, the shifts in direction, the feature rollouts and rollbacks, and the exception cases and frustrations that have become a fact of life for local businesses trying to use the search giant’s services. The much-publicized shift from Google Places to Google+ Local that took place back in May (and still has not finished rolling out) is just one milestone in a complicated history . Remember Google Hotpot, to take just one example of a once-promising service which fell by the wayside before many had even heard of it?
In the offline world it’s hard to figure out exactly how your business gets a certain reputation, or exactly how “word gets around.” But online this is something you can actually figure out pretty well. How? By knowing which online review sites are the most influential and “contagious.” (Not “viral” – that’s an overused, exaggerated term.)
One way to kick up your local search optimization game is through beefing up the local signal through images. There are a few techniques for doing this — read on for details. Incorporating images as part of your overall content mix is a good idea for search optimization in and of itself. Images can provide additional opportunities for keyword signals on a page, and they represent good opportunities for ranking in search results under Universal Search. But, if they’re also associated with places properly, they can convey additional location signals, helping a business and/or its website to be considered even more relevant for local searches.
If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam McRoberts, CEO of Vudu Marketing , for an interview to answer these questions and more.
Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online. So it shouldn’t be a surprise to us internet marketers that there are plenty of non-internet-savvy organizations that are hosting workshops, speaking at events, and getting their brand out there using offline methods to promote their events. If that sounds like your business or one of your clients, there’s a good chance you’re missing out on a number of link opportunities every time you host an event. Why You Should Be Building Links By Hosting Events: Here are the primary reasons that this is such a great strategy: Lots of Easily Obtainable Links: These are easy links that fit Danny's Sullivan's recent description of hard links .
Contributors More Helpful than Last Year* Velocity of Native Google Places Reviews (+31.6) Quantity of Third-Party Traditional Reviews (+23.7) NAP in hCard / Schema.org (+22.82) Age of Place Page (+20.18) Product/Service Keywords in Reviews (+17.55) * in comparison to Blended answers from last year; degree of change normalized for increased number of factors in 2012 Less Helpful than Last Year* Product/Service Keywords in Anchor Text of Inbound Links to Domain (-22.82) Location Keywords in Anchor Text of Inbound Links to Domain (-21.06) Diversity of Inbound Links to Places Landing Page URL (-19.31) Location Keywords in Anchor Text of Inbound Links to Places Landing Page URL (-16.67) Location Keywords in Place Page Custom Attributes (15.8) * in comparison to Blended answers from last year; degree of change normalized for increased number of factors in 2012
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and potential customers. Now Pinterest , the visual scrapbook network that allows users to “pin” images and video they want to share from across the web, is becoming part of the conversation for a number of reasons: Unprecedented user growth. In March, Pinterest had nearly 19 million users, according to comScore , and is one of the fastest-growing standalone sites ever.
The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business.
I think it is safe to say that Google+ has become the 10,000+ pound Elephant in the room. With Google’s SPYW launching ( Search, Plus Your World ) we are just seeing the tip of the iceberg of how Google will be forcing encouraging the use of Google+. With that in mind, I thought I would share my favorite story about change. Fiddler On The Roof tells the story of a small Jewish Village in Russia that is trying to hold strong to their traditions though the world around them is forcing change.
Looking for a little extra lift for your holiday season local search rankings? Instead of relying on some elf-magic, consider making your own ranking magic through using Pinterest , a young social media site that is rising in popularity faster than Santa’s sleigh on Christmas Eve! There’s a growing buzz amongst search engine optimization (SEO) circles at the moment that Pinterest is rapidly gaining traffic and traction (see Pinterest Gaining Traction for External SEO and Pinterest: Link Building & SEO Strategies ). You can see its virtually astronomical rise on Google Trends, compared with other popular image-sharing sites:
We usually hyperfocus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking effectively in their results. It’s not surprising that many businesses focus mainly on ranking well in Google’s local results, but working to rank well in some other search properties often has the benefit of helping to augment one’s rankings in Google, too. Ranking well in directories can give your listing a better signal in terms of linking weight or citation value on other sites, so performing well in local on subsidiary sites may help to build your rankings back in Google.