An "Open" Perspective on Near Field Communications. When talking Near Field Communications (NFC) - the common name for the emerging technology enabling close range device to device interaction - there are two main camps: open NFC and secure NFC. Open NFC refers to the interaction of two NFC-enabled devices or the use of an NFC device to read an NFC tag (a chip embedded in a poster, card or other print medium) in order to receive content or perform an action of some kind. Secure NFC, on the other hand, is about using your mobile device as a virtual wallet or credit card to pay for things by swiping it over an NFC reader. Jeremy Belostock is Head of Near Field Communication for Nokia's devices unit. His team is responsible for developing and implementing Nokia's NFC strategy, working with industry stakeholders to drive the acceptance of NFC, identifying further growth opportunities for Nokia Near Field Communication devices and developing the best combination of devices, software and services working with all Nokia units.
An open argument. Near Field Communication. Near field communication (NFC) es una tecnología de comunicación inalámbrica, de corto alcance y alta frecuencia que permite el intercambio de datos entre dispositivos. Los estándares de NFC cubren protocolos de comunicación y formatos de intercambio de datos, y están basados en ISO 14443 (RFID, radio-frequency identification) y FeliCa.[1] Los estándares incluyen ISO/IEC 18092[2] y los definidos por el NFC Forum, fundado en 2004 por Nokia, Philips y Sony, y que hoy suma más de 170 miembros. Funcionamiento[editar] Soporta dos modos de funcionamiento, todos los dispositivos del estándar NFCIP-1 deben soportar ambos modos: Activo: ambos dispositivos generan su propio campo electromagnético, que utilizarán para transmitir sus datos.Pasivo: solo un dispositivo genera el campo electromagnético y el otro se aprovecha de la modulación de la carga para poder transferir los datos.
El iniciador de la comunicación es el encargado de generar el campo electromagnético. Teléfonos con NFC[editar] Nokia vp. First Public NFC Marketing Campaign. First Public NFC Marketing Campaign The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used in a public marketing campaign. Here is the press release in full: Proxama delivers first NFC marketing campaign in UK for new X-Men movie. Date: 23 May 2011 The poster campaign features an exclusive movie trailer and a link to the X-Men film’s Facebook ‘like it’ which is accessed by tapping an NFC-enabled smart phone on poster sites around London.
The film’s tag line “Witness the moment that will change our world” is apt for this NFC campaign as it marks the first time that NFC has been used in a promotion to the public. For this campaign, Proxama has developed optimized mobile content to ensure that a great brand experience is received by all users. Google NFC Sticker Facts. Google NFC Sticker Facts As I was reading through this weeks NFC related news I thought a few things I learned may be of interest to 2d-code readers. Google NFC-enabled stickers are currently available for businesses located in the Madison, Charlotte, Las Vegas, Nevada, Portland, Oregon and Austin, Texas area and with a verified Google Places page.
Google NFC-enabled stickers are free and can be obtained from the Google Places Business Kit Catalog. Google NFC-enabled stickers are 2 x 3 inches Google NFC-enabled stickers can be scanned by any NFC enabled mobile phone running the Google Places app. 1 in 5 Smartphones will have NFC by 2014 according to the latest NFC Retail Marketing & Mobile Payments Report from Juniper Research. QR Codes And NFC Side By Side.