How to Build Links Without Fancy Tools - Alternate SEO Tools. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
A question that I get asked quite a bit is something along the lines of "what link building tools do you use? ". The honest truth is that I don't use that many on client sites every day. I've certainly paid for and used quite a few over the last few years, but when I first started in SEO, I didn't have the cash to buy tools or subscribe to them. This forced me to do things manually for quite a long time, but it helped me learn how link building really works from the ground up. I'm still a bit of an old school SEO in some senses. Build a website using only Notepad and an FTP programManually submit your website to paid and free directoriesWrite an article which targets a specific keywordWrite a press release in four paragraphsHand write META data for an entire site based on a keyword list I could go on...! The Tools You can Use 1. 2.
Find contact details! 3. Competitor Analysis for Linkbuilding: A Guide for People who Hate Linkbuilding. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Editor's note: Much has changed since we first published this post. For the latest, check out our guide on SEO Competitor Analysis and in particular, our special chapter on competitor link analysis to help uncover link building opportunities. I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget to promote a perfect product. This is pretty much never the case, so manual linkbuilding needs to be done. Corporate SEO - Link Building by Letter. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
There are countless ways of contacting people in search for a link, and in a time when social networking has become the norm - surely there is no place still for the humble written letter? What follows in this post is a heart-warming tale from my world in Corporate SEO, of differing approaches taken and lessons learned. In short, a barrage of online charm, bravado and pleading that just couldn’t cut the mustard, which was finally put to the sword by a single sheet of 40gsm headed paper. For any self-respecting SEO Consultant, there is no worse feeling than unearthing a true gem of a link opportunity for your client whilst at the same time being utterly powerless to make it happen. This is the archetypal itch you can’t scratch.
Getting SEO changes actioned at large corporation can take years. Unearthing the gem The Link Opportunity The Problem 26th August 2010. What Makes an Effective Link Builder. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. I’ve been thinking a lot recently about what makes an effective link builder. Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) I'm sitting on an air mattress in my new unfurnished Brooklyn apartment listening to the sounds of the city out of the window after a long day of client meetings.
At one point I was thinking "Man I wish I bought that ugly sofa from Ikea so I'd have something to sit on" and next thing I knew I was considering the Tao of Outreach Link Building. I know, I know. Outreach link building is hard. It takes time. You send 1000 emails and end up with seven links but I believe that's largely because most search marketers approach link building the wrong way. Yep, I said it but wait, let me finish before you head to the comments to tell me why I'm wrong. First, let me say that I love where we are moving with link building as a community especially with the stuff the King of Link Building, Justin Briggs, has been giving us lately. In my experience, this is the least effective method to engage in outreach link building. Talk to People Like People (Throw Out Your Form Letters) Hello, Hey Zelda, -Link Best,
Site Search. How to Build Links Without Fancy Tools - Alternate SEO Tools. How to Train a Link Builder. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Training someone who doesn't know anything about SEO to link build can be very challenging even for someone who is quite advanced in the industry. You have to know how to dumb things down, while still giving adequate information. You also need to make sure you don't overwhelm the person you are training. The Power of Using Lists for Link Building. A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency. The goal of today's post is to teach you some ninja ways that will markedly increase the speed of sending linkbuilding emails, as well as help you provide context to them with the goal of increasing your response rate.
A quick note: These tips I am showing today apply to people who use Gmail as their email provider. There are probably similar tools available for other programs like Outlook. Gmail Tools and Tips Let's look at some Gmail tools, tips, and tricks that can improve your productivity. Gmail Shortcuts Rapportive Hi. Link Building from A to Z - SEO Tips. Although you can easily find lists with 21, 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular.
Not because these articles provide shocking new insights - most of the aforementioned mentioned lists mention pretty much the same tactics - but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. "How can I use these tactics for our website? " "Which of the listed tactics are relevant for our company? " Or, even better, "What strategies would I have added to this list?
" This list, hopefully, makes you think about your current strategy, and reminds you that you can (and have to) link build your az off continuously.