SEOmoz Linkbuilding Advice
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The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. A question that I get asked quite a bit is something along the lines of "what link building tools do you use?". The honest truth is that I don't use that many on client sites every day. I've certainly paid for and used quite a few over the last few years, but when I first started in SEO, I didn't have the cash to buy tools or subscribe to them. This forced me to do things manually for quite a long time, but it helped me learn how link building really works from the ground up. I'm still a bit of an old school SEO in some senses.
I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget to promote a perfect product. This is pretty much never the case, so manual linkbuilding needs to be done In January, Michael Martinez posted a long rant about why competitor analysis for link building is a waste of time. My post is about how to get more out of competitor analysis for link building than just links. The extra bit of juice I get out of the process is high level business intelligence.
There are countless ways of contacting people in search for a link, and in a time when social networking has become the norm - surely there is no place still for the humble written letter? What follows in this post is a heart-warming tale from my world in Corporate SEO , of differing approaches taken and lessons learned. In short, a barrage of online charm, bravado and pleading that just couldn’t cut the mustard, which was finally put to the sword by a single sheet of 40gsm headed paper. For any self-respecting SEO Consultant, there is no worse feeling than unearthing a true gem of a link opportunity for your client whilst at the same time being utterly powerless to make it happen.
I'm sitting on an air mattress in my new unfurnished Brooklyn apartment listening to the sounds of the city out of the window after a long day of client meetings. At one point I was thinking "Man I wish I bought that ugly sofa from Ikea so I'd have something to sit on" and next thing I knew I was considering the Tao of Outreach Link Building. I know, I know. Outreach link building is hard. It takes time.
Training someone who doesn't know anything about SEO to link build can be very challenging even for someone who is quite advanced in the industry. You have to know how to dumb things down, while still giving adequate information. You also need to make sure you don't overwhelm the person you are training. I've taken several approaches to this in the past and I wanted to go through a step-by-step of what works for me. Again I'm going to assume the person you're training doesn't know anything about SEO.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. I used to spend a lot of my time plowing through Google to find potential link targets for client websites. I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency.
Although you can easily find lists with 21 , 66 , 69 , 75 , 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights - most of the aforementioned mentioned lists mention pretty much the same tactics - but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature. "How can I use these tactics for our website?"