Step-by-step guide to link building - Google Search. Link exchange request emails. Link exchange request form. Link exchange request form. What subject would you use on link exchange request email Link Development forum at WebmasterWorld. The last group of personalized messages we sent requesting links used the subject "Reciprocal Link Exchange" or "Resource Suggestion" I sent 20 messages requesting reciprocal and one way links on the 18th and have had 16 positive responses so far.
Spending some time reviewing the site before suggesting a link exchange can increase your chance of a favorable response. Once you've found a site that you'd like to have linking to you, check the server headers. Why? To see how recent the "last modified date" is.