Social Media ROI Statistics I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if I ever actually asked it! So, I might make it my mission to post as much Social Media ROI statistics, presentations, case studies and infographics as I can find over the coming months. Well, here is one by MDG Advertising to kick it all off… Be Sociable, Share! Infographics, ROI, Social Media, Social Media Infographics, Social Media ROI, Social Media ROI Infographics. Le Blog de W&CIE. 5 signs that customer co-creation is a trend to watch. Updated Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation.
Dave Sloan is CEO of co-creation platform company Treehouse Logic. “Customer co-creation,” the practice of allowing customers to “build their own” products, is gaining quite a bit of traction among US online retailers. For example, custom messenger-bag maker Rickshaw Bagworks lets each customer design their own bag before it is made to order, and sportswear vendor Shortomatic lets shoppers upload images and overlay them on a pair of custom-designed swim trunks. Many e-commerce leaders — Nike, Dell.com, and Blue Nile, for example — have begun combining customer co-creation with social media tools to let customers share what they’ve created across social networks. Despite the global financial crisis “US online retail … managed to grow 11% in 2009 to reach $155.2 billion,” Forrester Research reported a few months ago. Here are 5 signs that social co-creation is a trend to watch. 1. 2. 3.
How User-Generated Content Is Changing SEO. Cathy Halligan is the senior vice president of sales and marketing for PowerReviews. Prior to joining PowerReviews, she was chief marketing officer and vice president of product management and multichannel integration at Walmart.com. Halligan also held executive positions at Williams-Sonoma, Gymboree and Lands' End. Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers. And despite some well-publicized failures in the past, Google has already had some significant success in social that has eluded the media spotlight. Consider this: In April 2010, Google incorporated customer reviews in many places.
The results: We are Crowdsourcing. User Generated Content Principles. 7 Reasons To Rethink Social Scoring Inside Social Organizations- Before it’s too late. “Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program Y, but look– her Klout score is 65! That’s huge! Clearly, she’s a better leader than Manager A. If we’re chosing between the two, let’s promote Manager B.”
Can you imagine a conversation like this happening in your organization, where managers are evaluated and compared against each other based on their (internal) social media scores? I can imagine it, and the prospect scares me. “Social scoring”, as I’m discussing it here, includes any kind of single measure, profile or dashboard that evaluates a person’s use of social media tools (e.g., Yammer, Chatter, Twitter) within their work organization and/or among their organization’s stakeholders. Social Scoring is increasingly available. 1. 3. Understanding the Influence Metric: What is the Klout Score?