Definition UGC, Social Media, Co-Creation
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XM Asia Pacific – A JWT Company
Nike Sport Culture released their Holiday ’07 Collection, a new line of sports-inspired casual wear. The client wanted a website which was able to convey the attitude and style which formed an integral part of street culture, and yet at the same time have the product as the main focus, and allow the audience to view the new line of clothing and apparel. The Idea The challenge was to display the client’s products in a new light rather than just display them as though in a catalogue. We tackled this by creating a virtual storefront which mimicked the Nike retail environment.Infographic: Social Media ROI Statistics | Digital Buzz Blog
I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if I ever actually asked it! So, I might make it my mission to post as much Social Media ROI statistics, presentations, case studies and infographics as I can find over the coming months. Well, here is one by MDG Advertising to kick it all off…
Changement radical pour la nouvelle affiche de François Hollande: le rouge a disparu et c’est désormais le bleu qui l’emporte avec le ciel, le costume, la cravate et la chemise… Et deux autres changements accompagnent cette institutionnalisation: le cadrage où le personnage occupe pleinement l’espace et la position de la tête, redressée. Du coup le regard est plus présent. Enfin le fond a été modifié, plus terrien, plus coloré pour évoquer les campagnes françaises. Le programme « la France forte »est incarné par un homme au costume (presque) noir et à la chemise blanche -qui renvoient aux cérémonies, voire au deuil- devant un panorama plus insulaire que terrien, abstrait.
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Updated Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation. Dave Sloan is CEO of co-creation platform company Treehouse Logic . “Customer co-creation,” the practice of allowing customers to “build their own” products, is gaining quite a bit of traction among US online retailers.
5 signs that customer co-creation is a trend to watch | VentureBeat
How User-Generated Content Is Changing SEO
Cathy Halligan is the senior vice president of sales and marketing for PowerReviews . Prior to joining PowerReviews, she was chief marketing officer and vice president of product management and multichannel integration at Walmart.com . Halligan also held executive positions at Williams-Sonoma, Gymboree and Lands’ End. Google is at the social game again with the recent unveiling of Google+ , a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space.
User Generated Content Principles
Leading commercial copyright owners (“Copyright Owners”) and services providing user-uploaded and user-generated audio and video content (“UGC Services”) have collaborated to establish these Principles to foster an online environment that promotes the promises and benefits of UGC Services and protects the rights of Copyright Owners. In this context, UGC Services are services such as Soapbox on MSN Video, MySpace, Dailymotion and Veoh.com, and not other technologies such as browsers, applets, email, or search services. While we may differ in our interpretation of relevant laws, we do not mean to resolve those differences in these Principles, which are not intended to be and should not be construed as a concession or waiver with respect to any legal or policy position or as creating any legally binding rights or obligations. We recognize that no system for deterring infringement is or will be perfect.
7 Reasons To Rethink Social Scoring Inside Social Organizations- Before it’s too late
“Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program Y, but look– her Klout score is 65! That’s huge! Clearly, she’s a better leader than Manager A.
