Link Journalism, l'avenir des média ? - Daniel Gergès is ... Drudge Report: News Site That Sends Readers Away With Links Has Highest Engagement. There are two main reasons why news sites are reluctant to send readers away by linking to third-party content.
First, you shouldn’t send people away or else they won’t come back to your site. Second, a page with links that sends people away has low engagement, which doesn’t serve advertisers well. But if you actually look at the data, both of these assumptions are completely wrong. Here’s a list of the top 30 news sites for May 2008, ranked by sessions per person (source: Nielsen Online): And here’s a list of top news sites for June 2008, ranked by time per person (source: Nielsen Online):