Janlgordon Twitter tweets related to: Curation, Journalism, Smtlive and more. MediaWatch: Thomson Reuters Bloggers Attack Business Insider. Posted by Tom Foremski - September 26, 2011 (A photo from a Business Insider story.) This was interesting: Felix Salmon, the Thomson Reuters journalist blogger recently used his blog "Felix Salmon- A slice of lime in the soda" to attack Business Insider, the news site based in New York City and founded by Henry Blodget, a former Wall Street analyst (now barred). Mr Salmon didn't attack Business Insider personally but allowed Ryan McCarthy, a colleague to write this post: Business Insider, over-aggregation, and the mad grab for traffic. The article was in response to news that Business Insider had raised about $7 million. The 60 strong Business Insider reports that it has more than 12 million pageviews a month, a very strong showing. Mr McCarthy writes that some of this pageview count is built on the work of others and that some Business Insider stories are mostly rewrites of other news stories.
He acknowledges that Business Insider also has good original reporting. I can answer that one. Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy. Tweet more, and embrace the weekends. That’s according to Dan Zarrella, a social media researcher (with 33,000 followers himself). Zarrella works for HubSpot, mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. News organizations should pay attention, too. Zarrella says the right Twitter strategy depends in part on what your goals are. Want to accumulate as many followers as possible? Then tweet a lot: Twitter’s A-listers — those with the most followers — tweet an average of 22 times a day, and more tweets generally lead to more followers.
But if your goal is to drive more traffic to your site, you should show a little more restraint; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one. It’s an inexact science, but at least it’s an attempt at science where so much social media strategy is driven by intuition. Here are the slides from Zarrella’s webinar:
“Community management in the newsroom” - The Guardian’s Laura Oliver at Hack/Hackers London. I’ve said on many occasions that I am genuinely baffled how so many news organisations seem to think that they can grow an active community on their website, without investing in any community management. At the Guardian we have several people in a role called “community co-ordinator” who fulfill this remit.
One of them, Laura Oliver, spoke at the last London Hacks/Hackers meet-up. She talked about some of the lessons she and her colleagues on the news desk, James Walsh and Hannah Waldram, have learnt from doing community management around the Arab Spring, a topic on which the paper has been relentlessly live blogging. Laura described their role as a mix of “representing the reader in our editorial decisions about news on the web” and “looking at social media until my eyes go square”.
Here are my notes on four of the key points that Laura made in her talk. Expect the unexpected Laura explained that your users will not use the website in the way that you do. Reward your loyal audience. Huxley Vs. Orwell: Infinite Distraction Or Government Oppression? Posted on August 24, 2010 in Images The Huxley vs Orwell comic is originally from Recombinant Records: Amusing Ourselves to Death, adapted from Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman.
When I read this comic, I am reminded of one of my favorite quotes from Brave New World: “It’s curious,” he went on after a little pause, “to read what people in the time of Our Ford used to write about scientific progress. They seemed to have imagined that it could be allowed to go on indefinitely, regardless of everything else. And: There was something called liberalism. Aldous Huxley versus George Orwell - Words, Language & Poetry - Ego Dialogues. Launch of Newspaper Extinction Timeline for every country in the world - Trends in the Living Networks.
Back in August I predicted that newspapers in their current form will be irrelevant in Australia in 2022. That received significant international attention including from The Australian, The Guardian, Editor & Publisher (which called me the ‘Wizard of Aussie’) and many others. Part of the point I wanted to make was that this date is different for every country. As such I have created a Newspaper Extinction Timeline that maps out the wide diversity in how quickly we can expect newspapers to remain significant around the world. First out is USA in 2017, followed by UK and Iceland in 2019 and Canada and Norway in 2020. The Australian has again covered this in a story title Deadline for newspapers as digital publications rise. Click on image to download full framework The second page of the framework explains both the global and national drivers leading to the wide disparity in how quickly newspapers will move on, and provides some notes to the framework. Below are the factors: Demographics.
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