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Yesterday, my new IBM role as Director of Market Management - IBM Mobile Enterprise was announced internally, effective immediately. In this role, I will be responsible for some of the marketing activities for IBM's enterprise mobile initiative, which spans a huge breadth and depth of products and services -- the strongest mobile story in the entire industry. You know some of the products today as IBM Worklight , Endpoint Manager , and of course, Notes Traveler . As part of a great group of professionals, my mission is to expand the ecosystem around these IBM mobile solutions, both from a build/install/deploy perspective as well as through adoption and utilization by ISVs, partners, and of course IBM clients.