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P&G Plans More Cuts in Headcount, Agency Fees, Production | CMO Strategy. Facebook Buys Instagram for $1 Billion. Keith Bedford/Bloomberg NewsKevin Systrom, chief executive of Instagram. How Facebook’s Reach Generator is Guaranteeing More Fan Reach. The social media sphere, friends, followers and fans were sitting today on pins and needles – awaiting Facebook’s announcements on “What will be changing? What will be new for users and business?” When using this 800 million pound (users) Gorilla as primary form to stay connected and engaged with followers. Exactly at 1.00PM Eastern Time Zone the Keynote speakers COO Sheryl Sandberg, VP of Product Christopher Cox, Director of Global Business Marketing Mike Hoefflinger and VP Business & Marketing Partnerchips announced the following major changes and enhancements to our beloved Facebook, targeting especially marketers for the new epic “F-Commerce”. The three new marketers solutions are: 1.

PAGES – The Mission Control-Center For The Business On Facebook Facebock is quoting “Your Facebook Page is now the richest, most customizable marketing canvas ever created and connects you with people in ways that matter to them 2. Facebock is quoting “Be where the conversations are happening. Connect: Social media tool aims to help journalists find undiscovered, reliable sources on Twitter. A couple of tweets, discovered well after we all learned that Whitney Houston had died Saturday, illustrate a challenge journalists face in a breaking news situation. How do we find key sources, particularly eyewitnesses, in those first minutes and hours after news breaks? One of the tweets, posted about a half-hour before the AP confirmed Houston’s death, said that she had died in a Beverly Hills hotel; the other said that a relative, who worked for the singer, had found her dead in a bathtub.

The first step: finding those people in the first place. “Nobody seems to have cracked the nut on being able to find that tweet from the person who nobody knew prior to that vital piece of information they posted,” said Reuters Social Media Editor Anthony De Rosa. “How many times have those people gone unheard because they were unable to be found in the first place?” He said in an email. The first-time source, the unnoticed tweet Clues to credibility There are plenty of examples to back that up. Giants Website Prematurely Reveals Super Bowl Winner [PIC] The New York Giants official website accidentally announced the winner of Super Bowl XLVI more than 24 hours before Sunday's big game even started, by the look of images floating around the web.

The error was immortalized Saturday in this TwitPic screenshot (above), which Jeff Frias posted to Twitter. No signs of the mistake are left on the team's site other than a reported link that leads to the image below. SEE ALSO: Turn Patriots Coach Bill Belichick into a Super Bowl Meme [CONTEST] Bloomberg obtained this statement from the NFL regarding the malfunction. “It is common practice for both teams to create web pages in advance of the conference championship games and Super Bowl. While online blunders have cost people their jobs in the past, this misstep shows that the Giants organization is unsurprisingly ready to financially capitalize on a possible win.

The tweeted image displays championship garb traditionally sold after national sporting contests. The Feb. 5 broadcast of the Giants vs. How to Follow Super Bowl 2012 With Social Media. It’s never been easier to get your pigskin fix on the internet than Super Bowl XLVI. The NFL’s biggest sporting event, airing Sunday at 6:30 p.m. ET on NBC, is shaping up to be the most socially connected in football history.

It's also the first to feature official live video streaming over the internet. Social media is staying in lockstep with the festivities as well, leading to a vareity of options that will adequately satiate or supplement your Super Bowl 2012 coverage. From the pregame hype to post-victory analysis, nearly every facet of Super Bowl XLVI will be available to the public — complete with some great opportunities to interact with fellow fans and perhaps win some coveted loot in the process. When it comes to the big game itself, there are also plenty of ways to stay up to date with the game on an astounding number of different platforms and devices.

Ready to order your pizza, sit down with a beer, and make your Super Bowl socially supercharged? Digital Divide: If You're Reading This, You're One of the Lucky Ones [INFOGRAPHIC] Even in the richest countries on the planet such as the U.S., not everyone has easy access to this cornucopia of connectivity, the Internet. The Internet is a tremendous growth engine, responsible for 21% of economic growth in the more advanced countries in the world, according to a McKinsey study. While those of us in the United States complain about how we have to pay more for Internet service that's slower than those of other first-world countries, within the United States there's a gaping chasm between the haves and the have-nots. In this infographic by OnlineITdegree.net, an ad-free website describing itself as "an online informational resource for individuals looking to pursue IT degree of related education and careers," you'll find surprising information about the differences in Internet access in the United States.

Beyond that, you'll see more information about how the U.S. lags behind other countries in Internet technology, broadband speed and access. Facebook's $5 Billion IPO, By The Numbers [CHARTS] Facebook has filed its IPO paperwork and the S-1 statement contains an utterly dizzying amount of statistics. The numbers provide a glimpse into Facebook’s stunning growth since its founding in 2004, with a particular emphasis on what’s been happening over the past three years. Here’s a look in graphical/chart form at some of the most compelling facts and figures from Facebook’s S-1 filing. Facebook’s User Base Facebook’s global user base is growing dramatically, and has been for years.

Facebook says it has 845 million “monthly active users” around the world as of December 31, 2011. That’s up 39 percent from the end of 2010. How does Facebook define a “monthly active user”? What’s even more stunning than that figure is the fact that more than half of Facebook users are active every day. Wondering where Facebook’s users are located? Facebook’s Revenues & Spending The lion’s share of Facebook’s revenue comes from advertising, but the percentage is declining over the past couple years. The IPO Won't Change Facebook. Online Ads Will. Will an IPO change Facebook? The sudden influx of $5 billion (and more) will certainly give it lots of opportunity, though it'll also mean Facebook will soon answer to shareholders.

And those shareholders will demand that the company keep increasing the value of their investment. In his letter within the IPO filing, Facebook CEO Mark Zuckerberg talks high-mindedly about his creation being a social experience first, and a company second. But in the same document, Facebook talks about the value its massive scale and knowledge of "demographic factors" can bring to advertisers and marketers, calling out vaguely uncomfortable examples, like Starbucks being able to pay to get users' check-ins promoted in their friends' news feeds.

There's no question Facebook's utility as an advertising tool is huge, and it's only getting bigger. Facebook's ad revenue was over $3 billion last year and has been growing at more than $1 billion every year since 2009. The Problem With Google Comparisons. Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers' websites. The service enables users to create online bulletin boards, or "pinboards," for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest's "Pin It" bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterest's traffic, according to Experian Hitwise.

SEE ALSO: 21 Must-Follow Pinterest Users The site's popularity is quickly growing. Although Pinterest is becoming a significant source of traffic for retailers, search still dominates, and the site has yet to prove itself as a potential sales channel. [via Monetate] Giants? Patriots? Mobile and Social to Win Super Bowl XLVI. The New York Giants and New England Patriots face off for gridiron glory this Sunday in Super Bowl XLVI. But the game's real winners could be social networks and mobile technologies — as well as the marketers who best leverage those platforms.

A look back at how fans engaged with last year's game provides an interesting insight into the huge role that social and mobile now play in people's Super Bowl experience. The analysis comes from a recent study by digital marketing agency iProspect, which has worked with a list of sports-related clients including Adidas, Under Armour, Dick's Sporting Goods and Finish Line. Dawn Zencka, iProspect's vice president of strategic insights, connected with Mashable to go over some of her team's findings and dissect a bit of what it all means.

"The point is becoming that there's a much bigger opportunity than just buying ads during the game itself," Zencka said. How do you think brands can best leverage sports fans' mobile and social emphasis? Global Digital Communication: Texting, Social Networking Popular Worldwide. Usage Differs by Age and Education Survey Report Cell phones are owned by overwhelmingly large majorities of people in most major countries around the world, and they are used for much more than just phone calls. In particular, text messaging is a global phenomenon – across the 21 countries surveyed, a median of 75% of cell phone owners say they text. Texting is widespread in both wealthy nations and the developing world. In fact, it is most common among cell phone owners in two of the poorest nations surveyed: Indonesia and Kenya. Many also use their mobile phones to take pictures or video. A median of 50% use their cell phones in this way in the 21 countries polled.

The survey by the Pew Research Center’s Global Attitudes Project, conducted March 21 to May 15, also finds that social networking is popular in many nations around the globe. In nearly every country, the young and the well-educated are especially likely to embrace all of these technologies. Social Networking Widely Popular. Google to Congress: We're Still Not Evil. Google sent a 13-page letter to Congress Monday explaining changes to its privacy policy that the search giant announced last week. Those changes are scheduled to go into effect for Google's 350 million global users on March 1. The letter is a response to a letter Congress sent to Google last week, which requested more specific knowledge about Google's new privacy policy and practices. "Last week we heard from members of Congress about Google’s plans to update our privacy policies by consolidating them into a single document on March 1," Google director of public policy Pablo Chavez wrote in a blog post Tuesday.

"Protecting people’s privacy is something we think about all day across the company, and we welcome discussions about our approach. " According to that blog post, Google's updated privacy policy came for two reasons. SEE ALSO: Google’s Privacy Update: What You Need to Know The search giant goes on to make the following assurances: 1. Google's response to Congress is embedded below: How Americans used their phones to assist with purchasing decisions this holiday season. How Americans used their phones to assist with purchasing decisions this holiday season More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas: 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making 24% of cell owners used their phone to look up reviews of a product online while they were in a store 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else Detailed findings—online product reviews and calling friends for purchasing advice There are a number of demographic patterns in these survey findings.

Specifically: Detailed findings—cell phones as a tool for online price matching. Apple's First Quarter Earnings: The Unbelievable Numbers. Apple's blowout first quarter was notable for many reasons, not least of which was the company's record revenues of $46.3 billion. But the quarter was remarkable for several other reasons as well. Apple, which is known for keeping its affairs close to the vest, released a raft of information on Tuesday. Here are some of the highlights: Apple sold 37 million iPhones in the quarter, a 128% jump over the comparable quarter in 2010.iPad sales hit 15.4 million, a rise of 111%.Mac sales were 5.2 million, an increase of 26%.Apple sold 15.4 million iPods, a number which is down 21% as the iPhone cannibalizes sales of more limited-function devices.Apple now has $97.6 billion in cash on hand.Revenues from iTunes hit $1.7 billion.

Image courtesy of Flickr, nechbi. Technology. MediaShift. The Great Web Blackout. The Rise of the New Groupthink. Jerry Yang, ‘Chief Yahoo,’ Steps Down From Board. Explainer: understanding Sopa | Technology. PQ Media :: Press Releases.