Evaluating Performance and Opps

1. Welcome to the jungle: The social media ecology 2.

Social media? Get serious! Understanding the functional building blocks of social media 10.1016/j.bushor.2011.01.005 : Business Horizons | ScienceDirect.com

http://www.sciencedirect.com/science/article/pii/S0007681311000061

http://mashable.com/2012/02/28/twitter-is-selling-old-tweets/

Twitter has sold a bunch of old tweets to a firm called DataSift, which will analyze them for marketing purposes. The Mail Online reports that DataSift is the first such company to get access to the tweets, which go back two years. Another 1,000-plus companies are on DataSift's waiting list. DataSift confirmed the report to Mashable , but Twitter could not be reached for comment.

Twitter Is Selling Your Old Tweets [REPORT]

Google, Yahoo Both Fail At Moneyballing Oscar Predictions

Both Google and Yahoo used search data to create their own Oscar ballots. Turns out, their predictions were terribly wrong. At best, Google may have correctly predicted Meryl Streep winning, depending on how you read things. But overall, neither of them really got the winners right. Google’s predictions are here ; Yahoo’s here .

Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land -- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments. What the Study Looked At NeuroFocus used devices to measure the brainwaves of searchers when visiting websites, and looked to see if any patterns emerged. The test subjects were 50% men, 50% women, aged 21-54, and with a minimum annual household income of $30,000.

Neuroscience Makes Strong Case for Engagement, Personalization in Marketing

http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/

Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest , is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty .

5 Essential Spreadsheets for Social Media Analytics

Mass Relevance « Engage Audiences Anywhere with Social Curation

Just two NFL teams will remain after Sunday's league semifinals, setting up a final showdown for Super Bowl XLVI glory. But the Super Bowl isn't just a huge event for the players, coaches and fans involved. It's also make-or-break time for the television advertisers who pay a premium for the right to reach an audience of more than 100 million rapt viewers. But exactly who will these advertisers target? And what will they spend to do it? The infographic below shows that sales professionals, fans of science-fiction movies and people interested in buying Sony and Vizio products are "very likely" to tune into the game.