Evaluating Performance and Opps
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Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival.
Social media? Get serious! Understanding the functional building blocks of social media 10.1016/j.bushor.2011.01.005 : Business Horizons | ScienceDirect.com
Twitter has sold a bunch of old tweets to a firm called DataSift, which will analyze them for marketing purposes. The Mail Online reports that DataSift is the first such company to get access to the tweets, which go back two years. Another 1,000-plus companies are on DataSift’s waiting list. DataSift confirmed the report to Mashable, but Twitter could not be reached for comment.
Twitter Is Selling Your Old Tweets [REPORT]
Google, Yahoo Both Fail At Moneyballing Oscar Predictions
Both Google and Yahoo used search data to create their own Oscar ballots. Turns out, their predictions were terribly wrong. At best, Google may have correctly predicted Meryl Streep winning, depending on how you read things. But overall, neither of them really got the winners right. Best Picture
Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land -- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments. What the Study Looked At NeuroFocus used devices to measure the brainwaves of searchers when visiting websites, and looked to see if any patterns emerged. The test subjects were 50% men, 50% women, aged 21-54, and with a minimum annual household income of $30,000.
Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest, is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty.
5 Essential Spreadsheets for Social Media Analytics
Mass Relevance « Engage Audiences Anywhere with Social Curation
Mass Relevance is a social integration platform enabling producers and marketers to aggregate, filter, and integrate real-time social content into virtually any brand or media experience. Bring relevant, real-time content and interaction to any brand or media experience. Mentions of social platforms on Twitter. Hover to see details. Click to see more.Just two NFL teams will remain after Sunday’s league semifinals, setting up a final showdown for Super Bowl XLVI glory. But the Super Bowl isn’t just a huge event for the players, coaches and fans involved. It’s also make-or-break time for the television advertisers who pay a premium for the right to reach an audience of more than 100 million rapt viewers. But exactly who will these advertisers target? And what will they spend to do it? The infographic below shows that sales professionals, fans of science-fiction movies and people interested in buying Sony and Vizio products are “very likely” to tune into the game.
Advertisers, This Is What an NFL Fan Looks Like [INFOGRAPHIC]
Google Code
We're building a new Google Developers site over at developers.google.com to unite all our developer resources, programs, events, groups, tools, and products. We're working hard to make this happen. Soon, all our developer information will live on that site, and the site you're on now, code.google.com will return to its roots as an open source project hosting service.
Leading the Industry in Social Media Monitoring, Analytics & Engagement Social media has transformed how people, and businesses, communicate. With billions of pieces of content being added every day, it’s a lot of data to process, analyze and act on.
Visible Technologies : Social Media Monitoring and Analysis Solu