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UNICEF dedicated the 2012 edition of its flagship report, The State of the World’s Children 2012: Children in an Urban World , to the situation of children growing up in urban settings. Almost half the world’s children now live in urban areas; the report calls for greater emphasis on identifying and meeting their needs. The goal of the communication strategy was to raise general awareness of the issue and offer information and facts for grassroots advocacy.
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of the New York Times best seller Likeable Social Media. When Facebook introduced Timeline for Pages , it gave brands a greater opportunity to connect with their audiences. One of Facebook’s most helpful new features, the Admin Panel, is a one-stop shop for the tools and tips brands need to manage this connection.
Got a lot of ads on your website? Google 's new search algorithm, which looks for sites that maintain a good balance of content and ads, could automatically filter it out of search results pages. The change comes after complaints of searches regularly turning up sites that favor bulky ads over the content. The search engine will show more high-quality websites by downgrading pages that display too many ads, according to a blog post from Google engineer Matt Cutts. High-quality sites will also be rewarded, encouraging "a healthy web ecosystem."
Making the life cycle of your content less of a mystery will bring you closer to writing a winning strategy. The most popular tool, of course, is Google Analytics — a simple and fun way to track page views, plus discover neat stuff about your audience, like where your visitors are coming from, what language they speak, and even what operating system they use. What do you think?
Listen. Analyze. Engage. Your prospects, customers, employees and competitors are saying things you need to hear. Jive’s Fathom social media monitoring app make it easy to listen to conversations on the social web, analyze trends, share insights and engage in dialogue.
Moataz Rashad is an entrepreneur and advisor to a few startups. He is founder and CEO of Vufind Inc. and the publisher of VuHunt, a mobile geoSocial real-life game. The interest graph has been gaining increased attention over the past few months.
Go to the updated version of this post: 54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services . This way you get a taste of what is available and if you need paid services. I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately.
posted by Joy Barberio | February 8, 2011 | 20 comments Google is pretty clever! The sponsored ads are looking more and more like organic listings recently. The two spaces are blending together. The new features, listed below, are both taking up more real estate on the page and feeling a lot like natural results. I think an interesting exercise is to compare a search engine results page screen shot from a few years ago to a recent SERP.