UNICEF Uses Social Media Monitoring for Annual Flagship Report. UNICEF dedicated the 2012 edition of its flagship report, The State of the World’s Children 2012: Children in an Urban World, to the situation of children growing up in urban settings. Almost half the world’s children now live in urban areas; the report calls for greater emphasis on identifying and meeting their needs. The goal of the communication strategy was to raise general awareness of the issue and offer information and facts for grassroots advocacy. Social media has become an integral part of UNICEF’s outreach strategy for main publications and campaigns. Using Radian6, we analysed the social media conversations on Twitter, blogs and mainstream news. Earned Media: How do we get picked up – when, why and where? Earned Media We started by defining earned media as public attention gained through channels that are out of your own control and influence.
Figure 1 represents the conversations about UNICEF between 28 January and 6 March 2012. The Day of the Launch Owned Media Endorsement. How to Use the New Facebook Page Admin Panel. Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of the New York Times best seller Likeable Social Media. When Facebook introduced Timeline for Pages, it gave brands a greater opportunity to connect with their audiences.
One of Facebook’s most helpful new features, the Admin Panel, is a one-stop shop for the tools and tips brands need to manage this connection. 1. Notifications The notifications panel gathers all of your brand’s notifications into one place, so you don’t have to leave the page to see new Likes, comments and tags. 2. The new likes section is just what it sounds like: a place to help you keep track of your new fans. 3. The insights panel is a great way to instantly see how your content is affecting brand activity on your page. This information shows brands how to create content that their audiences will identify with — an incredibly valuable tool. 4. Google Algorithm Changes Downgrade Sites With Too Many Ads. Got a lot of ads on your website?
Google's new search algorithm, which looks for sites that maintain a good balance of content and ads, could automatically filter it out of search results pages. The change comes after complaints of searches regularly turning up sites that favor bulky ads over the content. The search engine will show more high-quality websites by downgrading pages that display too many ads, according to a blog post from Google engineer Matt Cutts. High-quality sites will also be rewarded, encouraging "a healthy web ecosystem.
" Google, though, is already coming under fire for the changes. Some say its own site sometimes favors ad results. The change, Google's Cutts notes, will affect less than 1% of global queries or less than 1 in 100 searches. SEE ALSO: Google Promises Consumers Greater Ad Transparency Afraid your site will be affected? Tell us in the comments what you think of Google's latest algorithmic tweak, and if you think it'll impact your website. 5 Basic Tools for Measuring Your Content’s Social Reach. Making the life cycle of your content less of a mystery will bring you closer to writing a winning strategy. The most popular tool, of course, is Google Analytics — a simple and fun way to track page views, plus discover neat stuff about your audience, like where your visitors are coming from, what language they speak, and even what operating system they use.
But, this is just the beginning. When you share links to your content on many social networks, you want to see them spread — more exposure means more clicks back to your site. Measuring and analyzing this social reach will help you target content and resources to the right places. Check out the following five tools to see how you can better measure your content’s social reach. 1. Bitly, a URL shortener that enables users to track link performance, is a must. If you know you’ll re-post a link, you can also come back and use the same shortened link and watch how it performs over time. 2. 3. 4. 5.
Image courtesy of Flickr, Solveig Related. Real-Time Social Media Monitoring | Twitter Alerts | Brand and R. 5 Key Components of a Successful Interest Graph. Moataz Rashad is an entrepreneur and advisor to a few startups. He is founder and CEO of Vufind Inc. and the publisher of VuHunt, a mobile geoSocial real-life game. The interest graph has been gaining increased attention over the past few months. With Google transforming itself into a social company, and even pushing personalized search, it's clear that the curated web is a reality. Furthermore, the interest graph has much more expressive power in the case of the mobile web. Let's take a close look at what’s involved when building a complete and expressive interest graph platform, and how the resulting graph can effectively optimize ad/reward targeting.
Companies developing interest graph platforms have to overcome the following fundamental challenges. 1. There are two approaches to collecting interest data: explicit and implicit. However, this approach has some psychological hurdles. Amazon does a great job at implicit data collection. 2. However, here’s where the complexity arises. 3. 48 Free Social Media Monitoring Tools. Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go: Group A Seesmic Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online.
HootSuit Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. PostRank Twitter account: postrank Postrank has two tools. Social Mention SocialPointer SocialSeek Twazzup TwitterCounter Group B. A More ‘Organic’ Experience. Posted by Joy Barberio | February 8, 2011 | 20 comments Google is pretty clever! The sponsored ads are looking more and more like organic listings recently. The two spaces are blending together. The new features, listed below, are both taking up more real estate on the page and feeling a lot like natural results. I think an interesting exercise is to compare a search engine results page screen shot from a few years ago to a recent SERP. Here is a screen shot from a search for ‘rack door’ in October 2007: vs.
So, what has changed since 2007? 1. 2. Feb. 2011 SERP showing peachy color: 3. 4. 5. 6. 7. 8. 9. 10. So far, our analysis has shown a lift in CTR for many of these new features. We are curious, what are you seeing? Thank you to Matthew Mierzejewski and Mark Ballard for collaboration on this post. Worldwide | The Nielsen Company.