Forget Generation Y: 18- to 34-Year-Olds Are Now 'Generation C' It's hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: "Generation C.
" The C stands for "connected," and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says. They consume media, socialize and share experiences through devices more than other age groups. I tried to watch Game of Thrones and this is what happened. Generations Online in 2010. Generations Online in 2010 There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.
Milliennials, those ages 18-33, remain more likely to access the internet wirelessly with a laptop or mobile phone. In addition, they still clearly surpass their elders online when it comes to: Use of social networking sitesUse of instant messagingUsing online classifiedsListening to musicPlaying online gamesReading blogsParticipating in virtual worlds.