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Interesting Class Content

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This space is to collaborate on interesting content for class. You can add sections for different topics or types of resources... As we add more content we can create new sections and move items to it. We can add webpages, our own files, etc..

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Class Activities

Cool Videos. Strategies for Helping Students Motivate Themse... Blog.hootsuite. Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! And The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here’s our interpretation of the Seuss guide to Twitter. Can you think of a Seuss-inspired social media rhyme? A Seuss Twitter: Although it might feel, like a mountain to climb Twitter really is simple, if you put in the time. Doug Bowman (@stop) February 28, 2014 A Seuss Twitter: “Horton will Trumpet, The Grinch will Howl. It’s a Seussian day for all friends of the rhymer, at one-hundred and ten he’d be an old-timer.

@hootsuite Do you like Tweets that are spam? The best flow is on the go! And if no one follows back, don’t be offended In due time they will see that you’re so splendid. Original artwork by @designowls Here’s a slideshare version of the illustration for easy sharing. Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free. Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Twentieth Century Fox has teamed up with iStock by Getty Images to create a set of stock photos featuring Vaugh along with co-stars Tom Wilkinson, Dave Franco and others.

The film's synopsis sounds right up Vince's alley: "What began as a routine business trip goes off the rails in every imaginable—and unimaginable—way, including unplanned stops at a massive sex fetish event and a global economic summit. " Twelve images are being made available for free download—for editorial use only—over three weeks. But you can see the whole hilariously sterile set below. Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World! By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “22 Signs You Are A Sign.” Last month, as a university marketing instructor, I made my students produce and promote the same click-bait content I refuse to be subjected to.

And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. The media giant now boasts more content sharing volume on Facebook than the New York Times, BBC, or Fox News. In addition to content, BuzzFeed also has a full-featured community CMS where anyone can publish their own articles, listicles, and other “distracticles” on the site. I based a good portion of this project grade on pageviews (1,000 views for max credit), so their promotion plans had to be workable. “We’re really going to write for BuzzFeed?” “You know about BuzzFeed?” “Wait, am I in the right class?” Yes, yes, and you’d better believe it! Content. Stats for top Brands Facebook pages.

Product (and Branding)

Price. Place. Promotions. How To Calculate Lifetime Value - Infographic. One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Special thanks to @avinash. Click on the image below to view an enlarged version of this infographic. View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. Want to display this infographic on your site? Simply copy and paste the code below into the html of your website to display the infographic presented above: <b>++ Click Image to Enlarge ++</b><br /><a href="

Market Research: Steve Jobs comments (1:26) Test of Strength: Fitness Apps vs. Personal Trainers. Advertisement Continue reading the main story Video ACTIVITY trackers. Calorie counters. Phones with heart monitors. Technology companies are clearly fascinated with fitness and health these days. The idea is pretty simple: While personal trainers can create a safe and effective workout, they can be expensive and sometimes inconvenient. So I spent the month of January on a personal fitness challenge, seeing what provided a better workout: a real personal trainer or a personal training app.

There are many fitness app options, and a wide range of prices. Photo Kiqplan is a workout plan sold in stores as a $20 gift card that unlocks a 12-week workout (choose from Slim and Trim, Beer Belly Blaster and others). And Hot5 has a collection of high-intensity five-minute workouts that you combine into longer sessions, with nice videos that feature a variety of trainers. But the best option I found was FitStar, a free personal trainer app. Mr. FitStar is convenient and fun to use. Ms. The Wal-Mart You Don't Know. A gallon-sized jar of whole pickles is something to behold. The jar is the size of a small aquarium. The fat green pickles, floating in swampy juice, look reptilian, their shapes exaggerated by the glass. It weighs 12 pounds, too big to carry with one hand.

The gallon jar of pickles is a display of abundance and excess; it is entrancing, and also vaguely unsettling. This is the product that Wal-Mart fell in love with: Vlasic's gallon jar of pickles. Wal-Mart priced it at $2.97--a year's supply of pickles for less than $3! Therein lies the basic conundrum of doing business with the world's largest retailer. Indeed, as Vlasic discovered, the real story of Wal-Mart, the story that never gets told, is the story of the pressure the biggest retailer relentlessly applies to its suppliers in the name of bringing us "every day low prices. " Wal-Mart is not just the world's largest retailer. Number-two retailer Home Depot sells in a year. Steve Dobbins has been bearing the brunt of that switch.