Ostracism 2.0: stop parking jerks. Privacy laws in Russia show no mercy for jerks.
If you park in the wrong spot, if you park without giving a damn about other people this is what you get: ostracism 2.0. Russian magazine The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked, exposing the owners to the public shame. The agency is Look At Media. Durex 50 sec. MaKey MaKey. 6 trends for Cannes. Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated.
So here goes…. The division between online and offline is becoming more and more blurred. It’s now hard to think of a digital campaign without real world impact and vice versa.