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FUENTE DE REFERENCIA

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Innovación Estratégica. I recently had an interaction with a smaller company working on their future strategy which basically is to grow much more rapidly than what they have been doing in the past. The company is in a good position for this having some unique products in place based on an even stronger value proposition.

Now, the execution itself – and how they plan for / strategize on this execution – will decide how this goes. These interactions gave me some good inspiration for thinking further on innovation, strategy and management. This includes: Innovation is strategy and strategy is innovation: Today, we can’t separate the two from each other and this should drive the thinking of all executives. A key reason that this does not happen in big numbers yet is that many executives do not fully understand innovation. We need an upgrade here. “To innovate the strategy and to make it work, I believe that we have to start by innovating the way people think, the way people behave, and the way people act.”

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